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Fly Buys Looks to the Mobile Future with VMob Partnership

Media release

UNDER EMARGO UNTIL: 12.01am Wednesday 14 May 2014

Fly Buys Looks to the Mobile Future with VMob Partnership
• Nation’s biggest loyalty programme partners with internationally recognised Kiwi mobile marketing innovation company
• Partnership will allow location based real-time deals direct to mobile

Loyalty New Zealand, operators of Fly Buys, have announced a partnership with NZAX listed Kiwi mobile marketing innovation company VMob (VML) that will place Fly Buys at the forefront of retail marketing via smartphones and mobile devices.

The VMob-enabled platform will allow Fly Buys partner businesses to deploy highly personalised loyalty content, offers and information directly to smartphones in real-time.

The platform will draw on multiple sources of data, such as customer preferences, location and other factors like the current weather, to serve up targeted content that grab the attention of the customer.

Loyalty New Zealand CEO Stephen England-Hall said that personalisation has always been a fundamental cornerstone of the Fly Buys programme and VMob’s technology will allow Fly Buys to take this to a new level via mobile devices.
“This mobile-led initiative will allow retailers to create shopping experiences that have a whole new level of relevance. It’s going to add an entirely new and engaging dimension to retail shopping and service provision.”

Mr England-Hall said that the VMob partnership was regarded as of fundamental strategic significance by Loyalty New Zealand.

“We’re on the cusp of the digital wallet era. Mobile devices are going to play a huge part in the future of customer experience, loyalty and payments. We have partnered with VMob to make sure that Fly Buys is as strong in the digital wallet as it has been in the physical wallet for the past 20 years,” he said

The multi-award winning VMob mobile marketing platform has powered international campaigns for retail giants McDonald’s and Exxon, delivering loyalty programmes using smartphone apps with the capacity to provide individualised content to millions of users simultaneously.

Scott Bradley, founder and CEO of VMob said the partnership provides a real opportunity for local Kiwi retailers to close the gap between the store front and their customers.
“Our experience internationally shows that customers respond to the amplified value provided by a personalised approach on mobile devices. It’s bringing that local corner store experience back to large retail brands.”

“Individual retailers will be able to connect with their most valuable customers at a time they are most likely to purchase - while in close proximity or even inside the store.”

Loyalty New Zealand’s Mr England-Hall says that VMob was a natural fit when exploring options.

“VMob was the obvious choice when we were looking for an innovation partner. Not only are they world-leaders in this space, but as a home grown Kiwi company, they’re a great fit for Fly Buys being New Zealand’s favourite loyalty brand.”

VMob and Loyalty New Zealand have an exclusive relationship in the coalition loyalty space for New Zealand. Further commercial terms of the contract are confidential.


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