Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Tourism operators get expert insight into target markets

Tourism operators get expert insight into target markets


The 1000 plus delegates attending TRENZ in Auckland next week (18-21 May) will have an opportunity to get valuable insight from international and Kiwi experts to help boost their business success.

TRENZ is the $24 billion New Zealand tourism industry’s most important annual international trade event and directly helps grow the industry’s export earnings.

“It’s also a chance for delegates to gain new insight and skills to maximise the value they get out of TRENZ,” says Ann-Marie Johnson, Communications Manager, Tourism Industry Association New Zealand.

The Auckland Airport Breakfast Speaker Series will help TRENZ delegates learn more about the direction of New Zealand tourism, trends and market intelligence.

“We have gathered a fantastic line-up of speakers for our Breakfast Speaker Series,” says Charles Spillane, Auckland Airport’s General Manager Corporate Affairs and Acting General Manager Aeronautical Commercial.

“With a focus on High Opportunity Targets and Actions (HOTA), our speakers will deliver valuable insight into how participants can capitalise on opportunities within the New Zealand tourism market to help grow their businesses,” says Mr Spillane.

“Graham Hill from leading travel metasearch engine ‘Wego’ and Vaughn Davis from Auckland advertising and social media company ‘The Goat Farm’ are both experts in the social media field and will help delegates understand how they can better utilise social media to benefit their businesses.

“We also have Cameron Bagrie, Chief Economist of ANZ New Zealand, who leads a team whose responsibilities include the forecasting of the New Zealand economy, as well as Trevor Lee and Lilly Choi-Lee from TravConsult, who specialise in helping organisations in the tourism industry to better understand and develop key Asian markets.”

Ms Johnson says TRENZ delegates are also invited to attend the morning media briefings. These include a panel presentation on the international sports events taking place in New Zealand over the next couple of years and how tourism operators can leverage off these.

Another panel will throw light on ‘Kiwitanga’, and how New Zealand’s natural environment and Maori culture give Destination New Zealand an advantage in an intensely competitive international market.

Several of the tourism industry’s leading players, including the chief executives of Tourism New Zealand, Air New Zealand and Auckland Airport, will discuss what their organisations are doing to help achieve the Tourism 2025 aspirational goal of growing annual tourism revenue from the current $24 billion to $41 billion in 2025.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

'Irregular Accounting': Voluntary Suspension Of Fuji Xerox Govt Contracting

This suspension gives the Ministry of Business, Innovation, and Employment time to understand the full implications of the report from FUJIFILM Holdings into irregular accounting practices at FXNZ. More>>

ALSO:

MPI: Cow Disease Detected In NZ For First Time

MPI is responding to the detection of the cattle disease Mycoplasma bovis in a dairy herd in South Canterbury... The disease is commonly found in cattle globally, including in Australia, but it’s the first detection of it in New Zealand. More>>

South Island Flooding: Focus Moves To Recovery

As water recedes throughout flood-impacted areas of the South Island, Minister of Civil Defence Nathan Guy has praised the efforts of those who were involved in the response to the flooding... More>>

ALSO:

Superu Report: Land Regulation Drives Auckland House Prices

Land use regulation is responsible for up to 56 per cent of the cost of an average house in Auckland according to a new research report quantifying the impact of land use regulations, Finance Minister Steven Joyce says. More>>

ALSO:

Fund For PPP Plans: Govt Embraces Targeted Rates To Spur Urban Infrastructure

The government's latest response to the Auckland housing shortage will see central government and private sector firms invest in 'special purpose vehicles' to fund essential roading, water and drains that Auckland Council can't fund without threatening its credit rating. More>>

ALSO: