Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tourism operators get expert insight into target markets

Tourism operators get expert insight into target markets


The 1000 plus delegates attending TRENZ in Auckland next week (18-21 May) will have an opportunity to get valuable insight from international and Kiwi experts to help boost their business success.

TRENZ is the $24 billion New Zealand tourism industry’s most important annual international trade event and directly helps grow the industry’s export earnings.

“It’s also a chance for delegates to gain new insight and skills to maximise the value they get out of TRENZ,” says Ann-Marie Johnson, Communications Manager, Tourism Industry Association New Zealand.

The Auckland Airport Breakfast Speaker Series will help TRENZ delegates learn more about the direction of New Zealand tourism, trends and market intelligence.

“We have gathered a fantastic line-up of speakers for our Breakfast Speaker Series,” says Charles Spillane, Auckland Airport’s General Manager Corporate Affairs and Acting General Manager Aeronautical Commercial.

“With a focus on High Opportunity Targets and Actions (HOTA), our speakers will deliver valuable insight into how participants can capitalise on opportunities within the New Zealand tourism market to help grow their businesses,” says Mr Spillane.

“Graham Hill from leading travel metasearch engine ‘Wego’ and Vaughn Davis from Auckland advertising and social media company ‘The Goat Farm’ are both experts in the social media field and will help delegates understand how they can better utilise social media to benefit their businesses.

“We also have Cameron Bagrie, Chief Economist of ANZ New Zealand, who leads a team whose responsibilities include the forecasting of the New Zealand economy, as well as Trevor Lee and Lilly Choi-Lee from TravConsult, who specialise in helping organisations in the tourism industry to better understand and develop key Asian markets.”

Ms Johnson says TRENZ delegates are also invited to attend the morning media briefings. These include a panel presentation on the international sports events taking place in New Zealand over the next couple of years and how tourism operators can leverage off these.

Another panel will throw light on ‘Kiwitanga’, and how New Zealand’s natural environment and Maori culture give Destination New Zealand an advantage in an intensely competitive international market.

Several of the tourism industry’s leading players, including the chief executives of Tourism New Zealand, Air New Zealand and Auckland Airport, will discuss what their organisations are doing to help achieve the Tourism 2025 aspirational goal of growing annual tourism revenue from the current $24 billion to $41 billion in 2025.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Women's Affairs: Government Accepts Recommendations On Pay Equity

The Government will update the Equal Pay Act and amend the Employment Relations Act to implement recommendations of the Joint Working Group on Pay Equity. More>>

ALSO:

Immigration: Increase In Seasonal Workers For RSE

The current cap will be increased by 1,000 from 9,500 to 10,500 RSE workers for the 2016-17 season. Mr Woodhouse says the horticulture and viticulture industry is New Zealand’s fourth largest export industry, producing almost $5 billion in exports. More>>

ALSO:

Hurunui: Crown Irrigation Invests Up To $3.4m In North Canterbury

Crown Irrigation Investments will invest up to $3.4m in the Hurunui Water Project, an irrigation scheme that will be capable of irrigating up to 21,000 hectares on the south side of the Hurunui River in North Canterbury. More>>

ALSO:

Not So Great:Butterfly Eradication Success

The invasive pest great white butterfly has been eradicated from New Zealand in a world-first achievement, Primary Industries Minister Nathan Guy and Conservation Minister Maggie Barry say. More>>

Gordon Campbell: On The Government’s Tax Cuts Fixation

Long before the earthquake hit, the dodginess of the government tax cuts programnme was evident in the language of its packaging. It is being touted as a “tax cuts and family care” package... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news