Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Tourism operators get expert insight into target markets

Tourism operators get expert insight into target markets

The 1000 plus delegates attending TRENZ in Auckland next week (18-21 May) will have an opportunity to get valuable insight from international and Kiwi experts to help boost their business success.

TRENZ is the $24 billion New Zealand tourism industry’s most important annual international trade event and directly helps grow the industry’s export earnings.

“It’s also a chance for delegates to gain new insight and skills to maximise the value they get out of TRENZ,” says Ann-Marie Johnson, Communications Manager, Tourism Industry Association New Zealand.

The Auckland Airport Breakfast Speaker Series will help TRENZ delegates learn more about the direction of New Zealand tourism, trends and market intelligence.

“We have gathered a fantastic line-up of speakers for our Breakfast Speaker Series,” says Charles Spillane, Auckland Airport’s General Manager Corporate Affairs and Acting General Manager Aeronautical Commercial.

“With a focus on High Opportunity Targets and Actions (HOTA), our speakers will deliver valuable insight into how participants can capitalise on opportunities within the New Zealand tourism market to help grow their businesses,” says Mr Spillane.

“Graham Hill from leading travel metasearch engine ‘Wego’ and Vaughn Davis from Auckland advertising and social media company ‘The Goat Farm’ are both experts in the social media field and will help delegates understand how they can better utilise social media to benefit their businesses.

“We also have Cameron Bagrie, Chief Economist of ANZ New Zealand, who leads a team whose responsibilities include the forecasting of the New Zealand economy, as well as Trevor Lee and Lilly Choi-Lee from TravConsult, who specialise in helping organisations in the tourism industry to better understand and develop key Asian markets.”

Ms Johnson says TRENZ delegates are also invited to attend the morning media briefings. These include a panel presentation on the international sports events taking place in New Zealand over the next couple of years and how tourism operators can leverage off these.

Another panel will throw light on ‘Kiwitanga’, and how New Zealand’s natural environment and Maori culture give Destination New Zealand an advantage in an intensely competitive international market.

Several of the tourism industry’s leading players, including the chief executives of Tourism New Zealand, Air New Zealand and Auckland Airport, will discuss what their organisations are doing to help achieve the Tourism 2025 aspirational goal of growing annual tourism revenue from the current $24 billion to $41 billion in 2025.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Oceans: NOAA Declares Third Ever Global Coral Bleaching Event

As record ocean temperatures cause widespread coral bleaching across Hawaii, NOAA scientists confirm the same stressful conditions are expanding to the Caribbean and may last into the new year, prompting the declaration of the third global coral bleaching event ever on record. More>>

Scoop Business: A Decade Of Government Pre-Seed Investment

More publicly-funded science is being commercialised after a decade of government ‘pre-see’d investment, according to an independent review. More>>


Solid Energy: Plan To Shut Unprofitable Huntly East Mine

Solid Energy, the state-owned coal miner in voluntary administration, plans to shut down its unprofitable Huntly East mine and lay off 65 staff after deciding the site stands "no chance whatsoever" of finding a buyer. More>>


E Tū: Merger Creates NZ's Biggest Private Sector Union

E tū has been created by the merger of the Engineering, Printing and Manufacturing Union and Service and Food Workers’ Union. It represents more than 50,000 working New Zealanders in industries as diverse as aviation, construction, journalism, food manufacturing, mining and cleaning. More>>


Internet: NZ Govt Lifts Target Speeds For Rural Broadband

The government has lifted its expectations on faster broadband speeds for rural New Zealand as it targets increased spending on research and development in the country's information and communications technology sector, which it sees as a key driver for export growth. More>>


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news