Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tourism operators get expert insight into target markets

Tourism operators get expert insight into target markets


The 1000 plus delegates attending TRENZ in Auckland next week (18-21 May) will have an opportunity to get valuable insight from international and Kiwi experts to help boost their business success.

TRENZ is the $24 billion New Zealand tourism industry’s most important annual international trade event and directly helps grow the industry’s export earnings.

“It’s also a chance for delegates to gain new insight and skills to maximise the value they get out of TRENZ,” says Ann-Marie Johnson, Communications Manager, Tourism Industry Association New Zealand.

The Auckland Airport Breakfast Speaker Series will help TRENZ delegates learn more about the direction of New Zealand tourism, trends and market intelligence.

“We have gathered a fantastic line-up of speakers for our Breakfast Speaker Series,” says Charles Spillane, Auckland Airport’s General Manager Corporate Affairs and Acting General Manager Aeronautical Commercial.

“With a focus on High Opportunity Targets and Actions (HOTA), our speakers will deliver valuable insight into how participants can capitalise on opportunities within the New Zealand tourism market to help grow their businesses,” says Mr Spillane.

“Graham Hill from leading travel metasearch engine ‘Wego’ and Vaughn Davis from Auckland advertising and social media company ‘The Goat Farm’ are both experts in the social media field and will help delegates understand how they can better utilise social media to benefit their businesses.

“We also have Cameron Bagrie, Chief Economist of ANZ New Zealand, who leads a team whose responsibilities include the forecasting of the New Zealand economy, as well as Trevor Lee and Lilly Choi-Lee from TravConsult, who specialise in helping organisations in the tourism industry to better understand and develop key Asian markets.”

Ms Johnson says TRENZ delegates are also invited to attend the morning media briefings. These include a panel presentation on the international sports events taking place in New Zealand over the next couple of years and how tourism operators can leverage off these.

Another panel will throw light on ‘Kiwitanga’, and how New Zealand’s natural environment and Maori culture give Destination New Zealand an advantage in an intensely competitive international market.

Several of the tourism industry’s leading players, including the chief executives of Tourism New Zealand, Air New Zealand and Auckland Airport, will discuss what their organisations are doing to help achieve the Tourism 2025 aspirational goal of growing annual tourism revenue from the current $24 billion to $41 billion in 2025.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news