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Jed’s Bean Bags® – A ‘World First’ in Kiwi Innovation

Jed’s Bean Bags® – A ‘World First’ in Kiwi Innovation


Jed’s Bean Bags® are a very clever kiwi invention that is so simple, it’s hard to believe it hasn’t been done before. Jed’s ‘coffee in a tea-bag’ innovation uses pyramid-bag technology to create a brew-in-your-cup fresh coffee bag - and it’s a ‘world first’ in kiwi innovation.

Developed right here in New Zealand by the Innovation Team at Jed’s, the collaboration of tea and coffee technology was jointly led by coffee Brew Master Stuart Hargie and Master Tea Taster, Matt Greenwood. As New Zealand’s reputation as a great coffee-drinking nation increases - coffee drinkers have struggled to emulate a freshly roasted coffee experience at home or on the move, without some sort of machinery or equipment – until now…

“Jed’s is the first company in the world to use this pyramid-bag technology to create brew-in-your-cup fresh coffee. Jed’s Bean Bags® are pre-dosed with top quality coffee that has been freshly roasted in New Zealand. The unique size and pyramid shape of the bag (traditionally reserved for premium tea) lets the freshly-ground coffee move and tumble about inside the bag for a plunger quality brew. And its unique biodegradable filter is designed to unlock all the strength, body and flavour - no mess, no fuss, no machines and no plunger required.” said Stuart Hargie, Coffee Brew Master.

“There is nothing else in the world like this product that offers such high quality coffee. We’ve taken our extensive knowledge of tea and applied it to coffee to create something truly unique and innovative. No other product has ever been able to deliver the quality that a Jed’s Bean Bag offers. It has taken two years to get the finished product to shelf – and what the Innovation Team began with is not the product we ended up with - it’s taken a lot of refining. The roast profile, filter material and pyramid shape make the Bean Bag® unprecedented in the coffee category – nothing like this has ever been done before.” said Matt Greenwood, Master Tea Taster, Bell Tea and Coffee Company.
One Jed’s Bean Bag contains the perfect dose of fresh New Zealand roasted coffee – just pop it in your cup, add boiling water, wait 3-4 minutes and presto; a freshly brewed, quality coffee made right in your cup. Each Bean Bag® is individually sealed to lock in freshness, making it easy to take your coffee anywhere you go and the pre-dosed bags take the guesswork out of measuring portions as used in a traditional plunger.

“Bean Bags® are a unique and innovative product that combines the real taste of fresh New Zealand roasted coffee with true convenience. When we created Jed’s Coffee, we recognised there was a market for great quality coffee that was easy to understand and good value for money. Jed’s is an affordable, high quality product that the consumer can understand at a glance. The coffee category can be intimidating and time consuming to select good coffee, we wanted to take away the fussiness and strip it back to just be about the coffee. Jed’s Bean Bags® are an extension of that simplicity and convenience.” said Stuart Hargie, Coffee Brew Master.

Jed’s Bean Bags® - a clever Kiwi idea from the land of the flat white.

-ends-

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