Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Auckland's Heart To Beat Smarter With New App

Auckland's Heart To Beat Smarter With New App

Central city experience transformed as Heart of the City and VMob join forces

· Auckland leads the way as first New Zealand city to adopt intelligent app
· Lifestyle-focused platform will serve bespoke, intelligent, personalised content
· CBD businesses set to benefit from enhanced visibility and engagement

Heart of the City, the collective of more than 10,800 inner city Auckland businesses, have today announced an agreement with NZAX listed award-winning Kiwi mobile marketing innovation company VMob (VML) in a move set to revolutionise the CBD experience for the millions of local and international visitors.

Set to launch into market from mid-June, the smartphone app will use highly targeted real-time, preference and location-based personalised information served directly to mobile phones.

Aligned against the Heart of the City catchment precincts and the best of the city’s events, attractions, retail and hospitality, the app will uncover city venues, deals and places to enable visitors to find out what’s on and have a richer, more tailored experience.

Heart of the City Marketing Manager Kate Cleaver said the objective of the app is to give Aucklanders as well as visitors the best possible experience at the touch of a button.

“We’re excited to be working with VMob and Colenso on this “Where Next” app which will really put users ‘in the know’,” said Ms Cleaver.

“The app is smart and gets smarter as you engage with it – you can give it quick clues right through to a deeper request on what you’re after and then it does the rest, serving you up suggestions to make sure you getting the most out of your visit.”

The multi-award winning VMob mobile marketing platform has powered international campaigns for retail heavy-weights McDonald’s, Exxon and local loyalty giant Fly Buys delivering campaigns using smartphone apps with loading capacity for individualised content to millions of users simultaneously.

Scott Bradley, founder and CEO of VMob said the impact of the new app on the inner-city experience for visitors and locals alike will undoubtedly enrich their day or night out.

“Auckland is ranked third in the world on the Mercer scale of global lifestyle cities and the central precincts is where much of the action takes place. What better way to make the most of the CBD than to connect visitors to the best of the city, tailored to what they are individually interested in, all contained in their pocket.”

Further commercial terms of the contract are confidential.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news