Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Christchurch Agency Travels into the Future of Web

Christchurch Agency Travels into the Future of Web

Digital agency Cabbage Tree Creative have embarked on a new chapter for their business with the launch of a brand new company website. The redesigned site was made to better reflect the future direction of the web- and to echo the forward-thinking path the company is travelling along.

The new responsive website has used the minimalistic design structure and flow that is trending online.
Cabbage Tree Designer Johnny Lineham said ‘simplicity’ was the overall goal for the site.

‘It’s easy to overdo things and get your message lost in amongst everything. Our new site is straight to the point but conveys the huge depth and breadth of skills Cabbage Tree has.’

Agency owner and Managing Director Lawrence Smith wanted to ‘practice what Cabbage Tree preached.’

‘We want to lead by example so it was a no-brainer that we needed to revamp our own website to showcase the future of web design.’

The agency, which Smith affectionately refers to as the ‘Cabbage Patch,’ was established 18 years ago. In that time the company has worked through massive cultural shifts with the internet- from its underground roots right through to its centralisation in everyday life.

Now in 2014, the web is arguably more powerful and relevant than ever for business and Smith is ensuring his company is at the forefront of future online frontiers.

‘We are more open, experimental and innovative than we have ever been, and it’s exciting to think about what we will come up with next!’
Cabbage Tree has established itself as a leading builder and marketer of some of New Zealand’s largest regional tourism websites, among other significant businesses- and not just Kiwi.

Last year Canadian Ski Resort, Panorama Mountain Village in British Columbia, asked Cabbage Tree to redesign their website , which was released in October 2013.

A global-outlook is part of the company’s future agenda, but their hearts remain with local tourism and business.

‘Our cabbage patch is grounded in this country, and always will be. I built this company because I love New Zealand travel, and 18 years on I still do.’


© Scoop Media

Business Headlines | Sci-Tech Headlines


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news