Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Wellington craft beer on tap at Melbourne’s GABS festival

May 16, 2014

Wellington craft beer on tap at Melbourne’s GABS festival

Top Wellington craft brewers will be dominating the New Zealand stand at Australia’s premier beer festival in Melbourne next week.

The Great Australasian Beer Spectapular (GABS) runs from May 23 – 25 in Melbourne and six top Wellington craft brewers are to join a New Zealand contingent of seven exhibitors putting their beers to the test of the taste-buds of up to 12,000 attendees.

Manufacturing Sector Development Manager Grant Lumsden says GABS offers an important opportunity for the brewers to break further into the lucrative Australian craft beer market and increase export sales. “The Australian beer market is worth $5,000 million a year, of which $160 million is craft beer. New Zealand beers make up less than 1% of the total market, so the opportunities are huge.”

The Australian beer market overall grew by 0.9% per annum over the last five years, but craft beer grew by 10% per annum on average.

Mr Lumsden says that all but one of the New Zealand brewers exhibiting at GABS this year will be from the Wellington region. “Wellington is known as the Craft Beer Capital and it’s vital for our growing export industry to have a presence at this event.”

Grow Wellington is providing a market exhibitor stand for up and coming exporters ParrotDog, Yeastie boys, Panhead Custom Ales and Funk Estate. Their ‘Craft Beer Capital’ stand will sit alongside Garage Project, Tuatara and South Island’s Moa, the only non-Wellington region brewer.

Positively Wellington Tourism is also providing marketing support at the event with New Zealand Trade and Enterprise running networking and information events in Wellington and Melbourne for the brewers.

“Australia is a key first export market for New Zealand brewers,” Mr Lumsden says. “All of the brewers attending are already exporting to Australia and beyond, or about to break into the market. The Melbourne event will give brewers a chance to meet key buyers from Australian retail face to face as well as growing their brand presence.”

GABS 2014 is now in its fourth year and will take place in the Royal Exhibition Building during Good Beer Week.

Grow Wellington is the economic development agency that works to accelerate economic growth in the Wellington region and make it more internationally competitive.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

ETS Review: Modelling Documents Released

Three technical documents are being released to help New Zealanders engage with the Emissions Trading Scheme (ETS) review, Climate Change Minister Paula Bennett says. More>>

ALSO:

Northland: Govt Plan Targets Transport, Web, Maori Assets

The government has released a 10-year plan to attract investors and lift economic growth in Northland, a region that perennially underperforms the rest of the country even while being endowed with natural beauty, productive land, minerals, a potential workforce, scope for manufacturing, forestry and aquaculture, and proximity to Auckland. More>>

ALSO:

Statistics: Unemployment Rate Falls To 5.3 Percent

The unemployment rate fell to 5.3 percent in the December 2015 quarter (from 6.0 percent), Statistics New Zealand said today. This is the lowest unemployment rate since March 2009. There were 16,000 fewer people unemployed than in the September ... More>>

ALSO:

Employment: Labour Urges Talley’s To End AFFCO Lockout

Labour has urged Talley’s to resolve the ongoing industrial dispute with AFFCO workers which is having a severe effect on the employees, their families and their communities, Labour’s Workplace Relations spokesperson Iain Lees-Galloway says. More>>

ALSO:

Three Kings: Govt To Oppose Appeal Blocking $1.2B Auckland Housing Plan

Environment Minister Nick Smith and Housing New Zealand have joined legal proceedings in support of Auckland Council and Fletcher Building opposing a bid by community groups to only allow low-rise housing in a $1.2 billion housing redevelopment on the disused site of the Three Kings quarry. More>>

ALSO:

Transport: Jetstar Expands Regional Network With Three New Routes

More New Zealanders than ever before will have access to Jetstar’s affordable flights when new services take off today from Auckland to New Plymouth and Palmerston North, and Nelson to Wellington. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news