Mediaworks Merges Radio, TV and DD Sales Teams
Mediaworks Merges Radio, TV and Digital Direct Sales
MediaWorks is bringing together the national Direct Sales teams across its TV and Radio and Digital divisions for the first time in the company’s history.
MediaWorks is New Zealand's largest media company, reaching more than 3.7 million Kiwis through its TV, Radio and Digital assets (Nielsen CMI), and the merger will have significant advantages for clients, enabling them to better leverage the company’s cross-platform strengths.
The team will be led by Paul Hancox, who has been appointed to the newly created position of Commercial Director, MediaWorks Radio & TV. Hancox will also work closely with The Radio Bureau and their agency team, ensuring the Radio agency business is well aligned with its TV and Interactive counterparts, led by Nicole Jones and Graeme Underwood, respectively.
Recent structural changes mean MediaWorks Branded Content Radio team and TV Integration teams are already working more closely together.
MediaWorks Radio CEO, Wendy Palmer says the new structure is a first in the New Zealand market, and plays to MediaWorks’ unique cross-platform strength.
“No other media company can offer clients a 360 response involving brands such as Jono and Ben on TV3 and The Rock, The Edge TV, and The Block NZ,” she says. “This move will serve existing clients better, and open up new commercial opportunities for the Group.”
MediaWorks TV Director of Sales and Marketing, Liz Fraser agrees, saying: “The Radio and TV direct sales team have been working closely together and winning new business by creating stronger solutions for clients. We’re seeing increasing demand from clients for cross-platform solutions that only MediaWorks can provide.”
Paul Hancox says: "With MediaWorks TV picking up Media Brand of the Year and our Radio brands cleaning up at the NZ Radio Awards, there’s never been a better time to make this move."
Paul Hancox has held senior Sales roles in both MediaWorks’ Radio and TV arms. He is currently General Manager for TV Direct sales (Australasia), and was Director of Sales and Branded Content Radio from 2008-2012. The new role will see him reporting into Wendy Palmer and Liz Fraser.
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