Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mediaworks Merges Radio, TV and DD Sales Teams

Mediaworks Merges Radio, TV and Digital Direct Sales Teams


MediaWorks is bringing together the national Direct Sales teams across its TV and Radio and Digital divisions for the first time in the company’s history.

MediaWorks is New Zealand's largest media company, reaching more than 3.7 million Kiwis through its TV, Radio and Digital assets (Nielsen CMI), and the merger will have significant advantages for clients, enabling them to better leverage the company’s cross-platform strengths.

The team will be led by Paul Hancox, who has been appointed to the newly created position of Commercial Director, MediaWorks Radio & TV. Hancox will also work closely with The Radio Bureau and their agency team, ensuring the Radio agency business is well aligned with its TV and Interactive counterparts, led by Nicole Jones and Graeme Underwood, respectively.

Recent structural changes mean MediaWorks Branded Content Radio team and TV Integration teams are already working more closely together.

MediaWorks Radio CEO, Wendy Palmer says the new structure is a first in the New Zealand market, and plays to MediaWorks’ unique cross-platform strength.

“No other media company can offer clients a 360 response involving brands such as Jono and Ben on TV3 and The Rock, The Edge TV, and The Block NZ,” she says. “This move will serve existing clients better, and open up new commercial opportunities for the Group.”

MediaWorks TV Director of Sales and Marketing, Liz Fraser agrees, saying: “The Radio and TV direct sales team have been working closely together and winning new business by creating stronger solutions for clients. We’re seeing increasing demand from clients for cross-platform solutions that only MediaWorks can provide.”

Paul Hancox says: "With MediaWorks TV picking up Media Brand of the Year and our Radio brands cleaning up at the NZ Radio Awards, there’s never been a better time to make this move."

Paul Hancox has held senior Sales roles in both MediaWorks’ Radio and TV arms. He is currently General Manager for TV Direct sales (Australasia), and was Director of Sales and Branded Content Radio from 2008-2012. The new role will see him reporting into Wendy Palmer and Liz Fraser.

- ends -

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: NZ Wool Exports Jump To The Highest In More Than A Decade

New Zealand wool exports jumped to their highest level in more than a decade in June, aided by a lower currency and strong demand from China, the nation’s largest market. More>>

ALSO:

Surreal Estate: Home Values Rise At Fastest Rate In Seven Years

The latest monthly QV House Price Index shows that nationwide residential property values for July have increased 10.1% over the past year which is the fastest annual rate since 2007... The Auckland market has increased 18.8% year on year. More>>

ALSO:

New Employment Laws: Talley’s AFFCO Workers To Strike

The decision comes after the Talley’s owned company walked away from mediation last week and applied to end bargaining under the government’s new employment laws - the first such application since the law came into effect. More>>

ALSO:

Private Action: Employer Pleads Guilty Over Forestry Death

The CTU has always known that the death of forestry worker Charles Finlay was due to the poor health and safety practices of his employer... "The CTU, with the support of Charles’s family, needed to take this ground breaking private prosecution." More>>

ICT Innovation: Six NZ Finalists In World Summit Awards

The awards are a global showcase of 40 projects, across eight categories, with a special emphasis on those which show the benefits of information and communication technology for the development of communities. New Zealand has finalists in six of the eight categories. More>>

ALSO:

Final Frontier: Rocket Lab And NASA Sign Commercial Space Launch Agreement

Rocket Lab has signed a Commercial Space Launch Act Agreement with the National Aeronautics and Space Administration (NASA). The agreement enables Rocket Lab to use NASA resources - including personnel, facilities and equipment - for launch and reentry efforts. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news