Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Air NZ and NZ Winegrowers to invest in wine tourism growth

Air New Zealand and New Zealand Winegrowers to invest in wine tourism growth


Air New Zealand and New Zealand Winegrowers have today announced a Memorandum of Understanding (MoU) which will see them work together to actively promote New Zealand as a destination for wine tourism.

Air New Zealand has worked closely with New Zealand Winegrowers for almost three decades as the naming rights sponsor of the country’s premium wine competition the Air New Zealand Wine Awards.

Today’s announcement signifies a further strengthening of this partnership, with the organisations committing to work together on a range of initiatives to promote New Zealand wine in both North America and Asia including a nationwide promotion with a top US retail brand, and a series of consumer and trade events in the US, Canada and China.

The agreement will also see Air New Zealand and New Zealand Winegrowers work together to host international food and wine media on familiarisation tours to New Zealand.

Air New Zealand Chief Executive Officer Christopher Luxon says wine tourism is still an emerging market and presents an area of tremendous opportunity for both New Zealand and Air New Zealand as the country’s wine is increasingly recognised around the world.

“Over the past five years more than a million international visitors have experienced New Zealand’s stunning vineyards and wineries and many, many more people around the world have sampled our world class wines.

“The opportunity to team up with New Zealand Winegrowers to further grow visitation from offshore regions is one that will no doubt bring further economic benefit to New Zealand.”

Philip Gregan, Chief Executive of New Zealand Winegrowers is delighted to strengthen the relationship with Air New Zealand.

“Wine tourists spend 30 percent more than average tourists in New Zealand and stay for longer reflecting the premium nature of New Zealand wine in our overseas markets.

“This partnership with Air New Zealand will allow us to jointly reach these important customers to increase wine exports and tourism to New Zealand. We believe this will benefit Air New Zealand and the wine industry as well as enhance the overall brand of our country.”


Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Errors Found: Electricity Authority Dumps Transmission Pricing Modelling

The Electricity Authority is ditching the cost-benefit analysis at the heart of its controversial attempt to find a new way to divide up costs for the national grid after finding an expanding range of serious computational errors in the work by Australian consultancy Oakley Greenwood. More>>

ALSO:

New Record: Migrant Arrivals At 129,500 A Year

Annual net migration has been steadily increasing since 2012. "This was mainly due to the rising number of migrant arrivals to New Zealand," population statistics senior manager Peter Dolan said. "Fewer migrant departures also contributed to the increase in net migration." More>>

ALSO:

Launched: NASA's Super Pressure Balloon Takes Flight From NZ

NASA successfully launched its football-stadium-sized, heavy-lift super pressure balloon (SPB) from Wanaka, New Zealand, at10:50 a.m. Tuesday, April 25 (6:50 p.m. April 24 in U.S. Eastern Time), on a mission designed to run 100 or more days floating at 110,000 feet (33.5 km) about the globe in the southern hemisphere's mid-latitude band. More>>

ALSO:

Trade Agreements: TPP Minus US Starting To Gain Ground

The Japanese government is picking up the pace on reviving the Trans-Pacific Partnership trade and investment deal, with talks scheduled next month among the 11 countries left in the pact after the withdrawal by the US after the election of president Donald Trump. More>>

ALSO:

PACER:

Prices Up 2.2%: Annual Inflation Highest In Over Five Years

"Rising petrol prices along with the annual rise in cigarette and tobacco tax lifted inflation," prices senior manager Jason Attewell said. "Petrol prices in New Zealand are closely linked to global oil prices, and cigarettes and tobacco taxes rise in the March quarter each year". More>>

ALSO:

Undertaxed? NZ Income Tax Rate Second Lowest Among Developed Nations

New Zealand workers pay the second smallest portion of their income to the government among developed nations and less than half the average ratio of their Organisation for Economic Cooperation and Development peers. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news