Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Air NZ and NZ Winegrowers to invest in wine tourism growth

Air New Zealand and New Zealand Winegrowers to invest in wine tourism growth


Air New Zealand and New Zealand Winegrowers have today announced a Memorandum of Understanding (MoU) which will see them work together to actively promote New Zealand as a destination for wine tourism.

Air New Zealand has worked closely with New Zealand Winegrowers for almost three decades as the naming rights sponsor of the country’s premium wine competition the Air New Zealand Wine Awards.

Today’s announcement signifies a further strengthening of this partnership, with the organisations committing to work together on a range of initiatives to promote New Zealand wine in both North America and Asia including a nationwide promotion with a top US retail brand, and a series of consumer and trade events in the US, Canada and China.

The agreement will also see Air New Zealand and New Zealand Winegrowers work together to host international food and wine media on familiarisation tours to New Zealand.

Air New Zealand Chief Executive Officer Christopher Luxon says wine tourism is still an emerging market and presents an area of tremendous opportunity for both New Zealand and Air New Zealand as the country’s wine is increasingly recognised around the world.

“Over the past five years more than a million international visitors have experienced New Zealand’s stunning vineyards and wineries and many, many more people around the world have sampled our world class wines.

“The opportunity to team up with New Zealand Winegrowers to further grow visitation from offshore regions is one that will no doubt bring further economic benefit to New Zealand.”

Philip Gregan, Chief Executive of New Zealand Winegrowers is delighted to strengthen the relationship with Air New Zealand.

“Wine tourists spend 30 percent more than average tourists in New Zealand and stay for longer reflecting the premium nature of New Zealand wine in our overseas markets.

“This partnership with Air New Zealand will allow us to jointly reach these important customers to increase wine exports and tourism to New Zealand. We believe this will benefit Air New Zealand and the wine industry as well as enhance the overall brand of our country.”


Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news