Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Air NZ and NZ Winegrowers to invest in wine tourism growth

Air New Zealand and New Zealand Winegrowers to invest in wine tourism growth


Air New Zealand and New Zealand Winegrowers have today announced a Memorandum of Understanding (MoU) which will see them work together to actively promote New Zealand as a destination for wine tourism.

Air New Zealand has worked closely with New Zealand Winegrowers for almost three decades as the naming rights sponsor of the country’s premium wine competition the Air New Zealand Wine Awards.

Today’s announcement signifies a further strengthening of this partnership, with the organisations committing to work together on a range of initiatives to promote New Zealand wine in both North America and Asia including a nationwide promotion with a top US retail brand, and a series of consumer and trade events in the US, Canada and China.

The agreement will also see Air New Zealand and New Zealand Winegrowers work together to host international food and wine media on familiarisation tours to New Zealand.

Air New Zealand Chief Executive Officer Christopher Luxon says wine tourism is still an emerging market and presents an area of tremendous opportunity for both New Zealand and Air New Zealand as the country’s wine is increasingly recognised around the world.

“Over the past five years more than a million international visitors have experienced New Zealand’s stunning vineyards and wineries and many, many more people around the world have sampled our world class wines.

“The opportunity to team up with New Zealand Winegrowers to further grow visitation from offshore regions is one that will no doubt bring further economic benefit to New Zealand.”

Philip Gregan, Chief Executive of New Zealand Winegrowers is delighted to strengthen the relationship with Air New Zealand.

“Wine tourists spend 30 percent more than average tourists in New Zealand and stay for longer reflecting the premium nature of New Zealand wine in our overseas markets.

“This partnership with Air New Zealand will allow us to jointly reach these important customers to increase wine exports and tourism to New Zealand. We believe this will benefit Air New Zealand and the wine industry as well as enhance the overall brand of our country.”


Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

NASA, NOAA: Find 2014 Warmest Year In Modern Record

Since 1880, Earth’s average surface temperature has warmed by about 1.4 degrees Fahrenheit (0.8 degrees Celsius), a trend that is largely driven by the increase in carbon dioxide and other human emissions into the planet’s atmosphere. The majority of that warming has occurred in the past three decades. More>>

ALSO:

Scoop Business: New Zealand’s Reserve Bank Named Central Bank Of The Year

The Reserve Bank of New Zealand’s efforts to stifle house price inflation by using new policy tools has seen the institution named Central Bank of the year by Central Banking Publications, a publisher specialising in global central banking practice. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news