Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Air NZ and NZ Winegrowers to invest in wine tourism growth

Air New Zealand and New Zealand Winegrowers to invest in wine tourism growth


Air New Zealand and New Zealand Winegrowers have today announced a Memorandum of Understanding (MoU) which will see them work together to actively promote New Zealand as a destination for wine tourism.

Air New Zealand has worked closely with New Zealand Winegrowers for almost three decades as the naming rights sponsor of the country’s premium wine competition the Air New Zealand Wine Awards.

Today’s announcement signifies a further strengthening of this partnership, with the organisations committing to work together on a range of initiatives to promote New Zealand wine in both North America and Asia including a nationwide promotion with a top US retail brand, and a series of consumer and trade events in the US, Canada and China.

The agreement will also see Air New Zealand and New Zealand Winegrowers work together to host international food and wine media on familiarisation tours to New Zealand.

Air New Zealand Chief Executive Officer Christopher Luxon says wine tourism is still an emerging market and presents an area of tremendous opportunity for both New Zealand and Air New Zealand as the country’s wine is increasingly recognised around the world.

“Over the past five years more than a million international visitors have experienced New Zealand’s stunning vineyards and wineries and many, many more people around the world have sampled our world class wines.

“The opportunity to team up with New Zealand Winegrowers to further grow visitation from offshore regions is one that will no doubt bring further economic benefit to New Zealand.”

Philip Gregan, Chief Executive of New Zealand Winegrowers is delighted to strengthen the relationship with Air New Zealand.

“Wine tourists spend 30 percent more than average tourists in New Zealand and stay for longer reflecting the premium nature of New Zealand wine in our overseas markets.

“This partnership with Air New Zealand will allow us to jointly reach these important customers to increase wine exports and tourism to New Zealand. We believe this will benefit Air New Zealand and the wine industry as well as enhance the overall brand of our country.”


Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Insurers Up For More Payouts: Chch Property Investor Wins Policy Appeal In Supreme Court

Ridgecrest NZ, a property investor, has won an appeal in the Supreme Court over insurance cover provided by IAG New Zealand for a Christchurch building damaged in four successive earthquakes. More>>

ALSO:

Other Cases:

Royal Society: Review Finds Community Water Fluoridation Safe And Effective

A review of the scientific evidence for and against the efficacy and safety of fluoridation of public water supplies has found that the levels of fluoridation used in New Zealand create no health risks and provide protection against tooth decay. More>>

ALSO:

Scoop Business: Croxley Calls Time On NZ Production In Face Of Cheap Imports

Croxley Stationery, whose stationery brands include Olympic, Warwick and Collins, plans to cease manufacturing in New Zealand because it has struggled to compete with lower-cost imports in a market where the printed word is giving way to electronic communications. More>>

ALSO:

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Convention Centre: Major New SkyCity Hotel And Laneway For Auckland

Today SKYCITY Entertainment Group Limited revealed plans to build a new hotel and pedestrian laneway of bars, restaurants and boutique shopping on land it owns in the Nelson and Hobson Streets block, expanding the SKYCITY Entertainment Precinct. More>>

ALSO:

Igniting The Spark: Bringing The Digital Enabler To Life

Changing a name is, relatively speaking, the easy part of a re-invention. Changing a culture, getting all the ducks in a row, turning yourself inside-out to become customer-inspired is a much bigger challenge. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news