Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Auckland Airport aiming to become top Chinese holiday market

Auckland Airport targeting to become top Chinese holiday market in Australasia


Auckland Airport has outlined an ambitious goal to become the number one gateway and destination in Australasia for Chinese holiday visitor arrivals.

Charles Spillane, Auckland Airport’s acting general manager aeronautical commercial, says Auckland currently is second in Australasia only to Sydney for Chinese holiday visitor arrivals. Auckland Airport has identified a number of actions to be number one.

“In 2013 Auckland welcomed 156,064 Chinese holiday arrivals. Only Sydney, which processed 169,298 Chinese holiday visitors over the same period, received more in Australasia.” says Mr Spillane.

“When we look at total Chinese arrivals in New Zealand, we can see that 71 per cent of these are holiday visitors, compared to 49 per cent in Australia. We believe that this, coupled with the fact that over 90 per cent of Chinese visitors into New Zealand arrive through our airport, places Auckland in a strong position to surpass Sydney and become the number one gateway and destination in Australasia for Chinese holiday-makers.”

“Our role as the hub airport for New Zealand also places us in a unique position to help the country to capitalise on the huge growth prospect that the Chinese holiday market represents,” says Mr Spillane.

“Over the last year, Auckland Airport has already implemented a number of programmes to attract more Chinese visitors to New Zealand. One of the key initiatives saw the beginning of a digital marketing strategy to increase the number of Chinese purchasing New Zealand holiday experiences. This included a partnership with China’s leading social media website Sina Weibo, and the creation of a number of digital platforms to showcase New Zealand as a premium holiday offering (such as luxury travel website xindaohualv.com and independent travel focused website Xinxilanlvcheng.com, both of which are fully translated).”

“We have focused on creating strong relationships with Chinese tourism wholesalers, such as Guangdong travel company, GZL International and have had an emphasis on building relationships with key New Zealand tourism suppliers. This has seen over 250 kiwi operators promoted through our digital platforms in China.”

“As well as this, we are driving a number of programmes at the airport to ensure that our Chinese visitors have the best first impression of New Zealand possible. These included training workshops to help staff at Auckland Airport deliver better experiences for Chinese visitors, as well as increased Chinese signage and the introduction of Mandarin speaking volunteers at the airport.”

“All of this has helped to provide an additional 76,000 seats directly into the fast growing Chinese market in 2014 when compared to 2013. The largest source of this growth is from China Southern Airlines with an increased capacity of 40 per cent. China Southern Airlines has ten flights per week to Guangzhou and has now announced double daily flights during the next peak season. Air New Zealand flies daily to Shanghai and Air New Zealand and Cathay Pacific codeshare double daily to Hong Kong year round and up to triple daily over the peak season.”

“We now want to continue to build on this impetus and reach toward our Ambition 2025 aspiration of 893,000 Chinese visitors to New Zealand by 2025 and also to accomplish our goal of seeing Auckland become the number one gateway and destination in Australasia for Chinese holiday arrivals.”

“In order to achieve this we have developed a number of actions that will help to further raise the profile of and increase the attractiveness of New Zealand as a high-value destination for Chinese travellers.”

“These actions include increased promotion of premium holiday activities throughout Auckland and New Zealand, harnessing the attractiveness of all of New Zealand as a destination. These promotions will specifically target high-value and independent Chinese travellers who are increasingly interested in luxury travel and provide the highest value opportunity for the New Zealand tourism industry and economy. We would love the whole industry to get in behind these initiatives to help fill the planes with Chinese holiday-makers.”

“We will also be working closely with Tourism New Zealand and other key industry partners to develop niche products tailored to attract the Chinese holiday market, with a focus on initiatives that will help deliver on the Tourism Industry Association’s Tourism 2025 ambition to improve seasonal passenger flows.”

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Auckland Outage: Power Mostly Restored Overnight

Vector wishes to advise that all but 324 customers have been restored overnight. These customers are spread throughout the network in small pockets. The main St Johns feeder was restored around midnight allowing most of the customers in all affected areas to have power this morning. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news