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New look for SealesWinslow

New look for SealesWinslow

Animal nutrition company SealesWinslow has a new look – reflecting its important place in parent company Ballance Agri-Nutrient’s portfolio of farm nutrient management advice, products and technology.

The SealesWinslow brand is changing in line with the wider Ballance group and other subsidiary companies Super Air and Ag Hub, bringing together all of the complete farm nutrient management offerings under one consistent logo.

General Manager Animal Nutrition, Graeme Smith, says that while the business will still retain its name, it now has a more obvious link to Ballance with the blue infinity growth symbol, which is instantly recognisable in the New Zealand agriculture market.

“Since Ballance acquired shares in SealesWinslow in 2011 we have been working hard to lift our capability and align the business with the Ballance infinity growth symbol and everything it stands for, including sound science and proven results for farmers.”

The most recent example of its investment in improving the business is the recent announcement of a $10 million upgrade now underway to increase production at its manufacturing facilities and better meet the needs of customers.

Mr Smith said that the project – flagged for completion before the coming spring season – will have a significant impact on SealesWinslow’s ability to manufacture and deliver a comprehensive range of stock feeds, with a strong focus on product quality and manufacturing capacity to ensure best product, best delivery.

While the company is focusing on getting the back end of the business in order, they are also giving just as much attention to the front end to increase the availability of on farm services which are supported with specialist animal nutrition and complete farm nutrient management advice.

New branding will be rolled out in phases with the most high profile branding being prioritised, and everyone can expect to see the change over the coming months.

“It’s a new look for an old trusted name, that shows everyone that we are part of something bigger and better.”


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