Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New look for SealesWinslow

New look for SealesWinslow

Animal nutrition company SealesWinslow has a new look – reflecting its important place in parent company Ballance Agri-Nutrient’s portfolio of farm nutrient management advice, products and technology.

The SealesWinslow brand is changing in line with the wider Ballance group and other subsidiary companies Super Air and Ag Hub, bringing together all of the complete farm nutrient management offerings under one consistent logo.

General Manager Animal Nutrition, Graeme Smith, says that while the business will still retain its name, it now has a more obvious link to Ballance with the blue infinity growth symbol, which is instantly recognisable in the New Zealand agriculture market.

“Since Ballance acquired shares in SealesWinslow in 2011 we have been working hard to lift our capability and align the business with the Ballance infinity growth symbol and everything it stands for, including sound science and proven results for farmers.”

The most recent example of its investment in improving the business is the recent announcement of a $10 million upgrade now underway to increase production at its manufacturing facilities and better meet the needs of customers.

Mr Smith said that the project – flagged for completion before the coming spring season – will have a significant impact on SealesWinslow’s ability to manufacture and deliver a comprehensive range of stock feeds, with a strong focus on product quality and manufacturing capacity to ensure best product, best delivery.

While the company is focusing on getting the back end of the business in order, they are also giving just as much attention to the front end to increase the availability of on farm services which are supported with specialist animal nutrition and complete farm nutrient management advice.

New branding will be rolled out in phases with the most high profile branding being prioritised, and everyone can expect to see the change over the coming months.

“It’s a new look for an old trusted name, that shows everyone that we are part of something bigger and better.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news