Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


UFO brings cheaper power to Auckland

19 May 2014

Cheaper Energy has landed in Auckland
Power company uses an unidentified flying object to bring cheaper power to Auckland

Aucklanders worried that they were seeing things over the weekend can rest assured that aliens have not actually landed in their city. Strange lights and reports of an unidentified flying object in the sky were actually part of an attention-grabbing campaign from Energy Online.

Energy Online, a retail electricity provider, has been flying under the radar in the Auckland market for the past few years and decided a UFO - actually a modified octocopter - was needed to capture the attention of Aucklanders about an exciting player in the city’s electricity market.

Jason Christini-Crawford, Business Manager of Energy Online says, “We know that Aucklanders are particularly savvy about energy prices and will cheerfully switch power companies to reduce their monthly bills.

“Our modelling shows that electricity customers in Auckland could save on average up to $218 a year by switching to us. The good news for Aucklanders is that while Energy Online is a no frills business we don’t economise on our award-winning service. In fact, we’ve been voted best electricity provider for two years running in the prestigious Roy Morgan Customer Satisfaction Awards.”

Photos and videos of the UFO sightings went viral on social media over the weekend and ‘energy circles’ dotted on pavements around Auckland are now enticing consumers to sign up with Energy Online and enter a draw to win a share of $30,000 worth of free power.

The octocopter – an eight-rotor remote control drone, was modified to look just like a UFO when flying at night. In testing for months, the octocopter’s shell was made by a Raglan company with pieces imported from around the world including hundreds of LED lights arranged in three rings to give the UFO effect. It was flown by a commercial pilot who has been flying similar systems, although not quite as elaborate, for many years. The CAA had also given approval for the activity and emergency and civilian agencies had been alerted.

“We wanted to grab the attention of the Auckland market with this out-of-the-ordinary launch and let consumers know that cheaper energy had well and truly landed. We are keen to grow our market share here as we have in the Kapiti Coast, Hawkes Bay, Tauranga and Nelson areas. The launch proved the mystery and intrigue surrounding UFOs is alive and well in the city of sails,” JasonChristini-Crawford says.

To find out more visit

© Scoop Media

Business Headlines | Sci-Tech Headlines


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Scouring: Cavalier Merger Would Extract 'Monopoly Rents' - Godfrey Hirst

A merger of Cavalier Wool Holdings and New Zealand Wool Services International's two wool scouring operations would create a monopoly, says carpet maker Godfrey Hirst. The Commerce Commission on Friday released its second draft determination on the merger, maintaining its view that the public benefits would outweigh the loss of competition. More>>


Scoop Review Of Books: She Means Business

As Foreman says in her conclusion, this is a business book. It opens with a brief biographical section followed by a collection of interesting tips for entrepreneurs... More>>


Hourly Wage Gap Grows: Gender Pay Gap Still Fixed At Fourteen Percent

“The totally unchanged pay gap is a slap in the face for women, families and the economy,” says Coalition spokesperson, Angela McLeod. Even worse, Māori and Pacific women face an outrageous pay gap of 28% and 33% when compared with the pay packets of Pākehā men. More>>


Housing: English On Housing Affordability And The Economy

"Long lead times in the planning process tend to drive prices higher in the upswing of the housing cycle. And those lead times increase the risk that eight years later, when additional supply arrives, the demand shock that spurred the additional supply has reversed. The resulting excess supply could produce a price crash..." More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news