Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


VMob Most Recognised Company at NZ Hi-Tech Awards

VMob Most Recognised Company at NZ Hi-Tech Awards

NZX listed award-winning Kiwi mobile marketing innovation company VMob (VML), took out two awards at the 2014 NZ Hi-Tech Awards winning Best Innovative Hi-Tech Mobile Product and Best Innovative Hi-Tech Service Product, topping off their awards haul with a commendation in the Innovative Software Product Award.

The winners of the 20th New Zealand Hi-Tech Awards were announced at a Gala Dinner in Christchurch on Friday 16th of May.

The multi-award winning VMob mobile marketing platform has powered international campaigns for retail heavy-weights McDonald’s, Exxon, local loyalty giant Fly Buys and Auckland’s Heart of the City, delivering campaigns using smartphone apps with loading capacity for individualised content to millions of users simultaneously.

VMob CEO and founder Scott Bradley said coming out on top at the awards highlights the proven success and value of VMob’s offering.

“It was such a strong field this year – so we’re thrilled to have VMob recognised for the significant traction we’re making in market. Our proven technology software continues to perform at scale both here and overseas, generating measurable results and delivering significant ROI for clients.”

Bradley said that while VMob is rolling out unique mobile marketing campaigns with the technology, it’s not so much the technology behind the product that won them the award, but the way they are using it.

“We’re reaching a point where there is just so much data at our disposal and so much computing power available to work with it that anything is possible. When we started working on our platform, we wanted to not only use the latest technology but do it in a way that was useful, and most importantly, easy. We’re taking a really complex database system and making it fast and simple for retailers to use within their business.”

As one the sector’s most sought-after accolades, the NZ Hi-Tech Awards are widely regarded as the pinnacle of award achievements and has recognised some of New Zealand’s most successful high-tech companies, and highest achieving individuals including Datacom, Xero and Endace. The awards are judged not just on a business’ commercial success and viability, but also creative and sustainable use of technology.

In April VMob picked up the I-COM Big Data award in Seville, Spain for their work with predictive technology to personalise marketing material on consumer’s smart phones.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>

ALSO:

Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>

ALSO:

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news