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VMob Most Recognised Company at NZ Hi-Tech Awards

VMob Most Recognised Company at NZ Hi-Tech Awards

NZX listed award-winning Kiwi mobile marketing innovation company VMob (VML), took out two awards at the 2014 NZ Hi-Tech Awards winning Best Innovative Hi-Tech Mobile Product and Best Innovative Hi-Tech Service Product, topping off their awards haul with a commendation in the Innovative Software Product Award.

The winners of the 20th New Zealand Hi-Tech Awards were announced at a Gala Dinner in Christchurch on Friday 16th of May.

The multi-award winning VMob mobile marketing platform has powered international campaigns for retail heavy-weights McDonald’s, Exxon, local loyalty giant Fly Buys and Auckland’s Heart of the City, delivering campaigns using smartphone apps with loading capacity for individualised content to millions of users simultaneously.

VMob CEO and founder Scott Bradley said coming out on top at the awards highlights the proven success and value of VMob’s offering.

“It was such a strong field this year – so we’re thrilled to have VMob recognised for the significant traction we’re making in market. Our proven technology software continues to perform at scale both here and overseas, generating measurable results and delivering significant ROI for clients.”

Bradley said that while VMob is rolling out unique mobile marketing campaigns with the technology, it’s not so much the technology behind the product that won them the award, but the way they are using it.

“We’re reaching a point where there is just so much data at our disposal and so much computing power available to work with it that anything is possible. When we started working on our platform, we wanted to not only use the latest technology but do it in a way that was useful, and most importantly, easy. We’re taking a really complex database system and making it fast and simple for retailers to use within their business.”

As one the sector’s most sought-after accolades, the NZ Hi-Tech Awards are widely regarded as the pinnacle of award achievements and has recognised some of New Zealand’s most successful high-tech companies, and highest achieving individuals including Datacom, Xero and Endace. The awards are judged not just on a business’ commercial success and viability, but also creative and sustainable use of technology.

In April VMob picked up the I-COM Big Data award in Seville, Spain for their work with predictive technology to personalise marketing material on consumer’s smart phones.


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