Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


$20 million extension to Air NZ and Tourism NZ partnership

$20 million extension to Air New Zealand and Tourism New Zealand partnership


Air New Zealand and Tourism New Zealand have today announced a $20 million extension to their marketing partnership.

The airline signed a Memorandum of Understanding with Tourism New Zealand last year to undertake joint marketing activity promoting travel to New Zealand in key international markets.

Today’s announcement, which will see the partnership continue through financial year 2015, will extend cooperative marketing activity to include Singapore and South East Asia, in support of Air New Zealand’s proposed alliance with Singapore Airlines.

Air New Zealand Chief Executive Christopher Luxon says the extension of the partnership will allow the organisations to continue to build on the success of their initial agreement.

“Working together to capitalise on this momentum is a natural progression that will positively impact New Zealand’s tourism industry and is a wonderful example of collaboration which supports the Tourism Industry Association’s Tourism 2025 framework for growth,” says Mr Luxon.

“Our joint activity to market The Hobbit films offshore has been incredibly successful. The most recent campaign resulted in not only strong fare sales but also showed the activity really resonated with our target audiences with a recent survey showing 14 percent of holiday arrivals were influenced to travel to New Zealand by the movies.”

Tourism New Zealand Chief Executive Kevin Bowler says the pair has a strong track record of working together and achieving measurable results.

“Visitor arrivals are up more than five percent to 2.75 million international visitors in the year to March. Notably, the growth we are seeing is being driven by holiday arrivals from the key markets that our agreement enabled increased joint activity in – including China, the UK, Europe and North America as well as our new priority emerging markets India and Indonesia.

“We know that working in partnerships extends the reach and effectiveness of our campaigns, and I look forward to continuing to collaborate with Air New Zealand to build on the positive results we have achieved to date.

“Under the MoU, Air New Zealand and Tourism New Zealand will each invest $10 million over the next 12 months in co-operative marketing activity in the key markets of Australia, China, Hong Kong, Japan, North America, the United Kingdom and Europe as well as increased activity in emerging markets such as India, Indonesia and Latin America. The activity will also target high-value visitors targeting the lucrative Premium and Business Events sectors.”


Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news