Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Marketing for Success Programme helps businesses

Media Release - For immediate release

20 May 2014

Marketing for Success Programme helps businesses achieve their goals

The new 12-month Marketing for Success Programme that started in January in Queenstown and Te Anau has been so popular, that another one will underway in July.

Developed by marketing specialist Marijke Dunselman from SmartrainingTM the programme is specifically aimed at tourism operators and tourism-related businesses who need help developing a clear marketing strategy, set goals and actually achieve them!

“That’s the hard part”, Marijke says. “It’s easy to go to a course, but to actually implement what you have learned, that’s what this programme is all about. The businesses that joined the programme in January have all achieved much more than they have in the past due to the monthly sessions and support from peers. You can compare it with trying to lose weight yourself, or going to Weight Watchers where they help you along the way! You’re much more likely to achieve results with support from others.”

Carlyn McLintock of Highview Apartments Queenstown says: "I have found the Marketing for Success Course brilliant for motivating me to finish a task started and has given me great insight into other avenues of profiling our product, thinking outside of the basic box. Also the networking and problem solving sessions have been invaluable.”

Marketing has changed a lot over the last few years with a focus on online and direct marketing. This programme will help small to medium sized businesses grow. They focus on what works best in this new age of marketing while spending less.

The next Marketing for Success Programme is starting in July and will be run in Queenstown, Dunedin and Te Anau. The course is accredited by New Zealand Trade and Enterprise and up to 50% funding is available for businesses that qualify.

-end-


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news