Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Marketing for Success Programme helps businesses

Media Release - For immediate release

20 May 2014

Marketing for Success Programme helps businesses achieve their goals

The new 12-month Marketing for Success Programme that started in January in Queenstown and Te Anau has been so popular, that another one will underway in July.

Developed by marketing specialist Marijke Dunselman from SmartrainingTM the programme is specifically aimed at tourism operators and tourism-related businesses who need help developing a clear marketing strategy, set goals and actually achieve them!

“That’s the hard part”, Marijke says. “It’s easy to go to a course, but to actually implement what you have learned, that’s what this programme is all about. The businesses that joined the programme in January have all achieved much more than they have in the past due to the monthly sessions and support from peers. You can compare it with trying to lose weight yourself, or going to Weight Watchers where they help you along the way! You’re much more likely to achieve results with support from others.”

Carlyn McLintock of Highview Apartments Queenstown says: "I have found the Marketing for Success Course brilliant for motivating me to finish a task started and has given me great insight into other avenues of profiling our product, thinking outside of the basic box. Also the networking and problem solving sessions have been invaluable.”

Marketing has changed a lot over the last few years with a focus on online and direct marketing. This programme will help small to medium sized businesses grow. They focus on what works best in this new age of marketing while spending less.

The next Marketing for Success Programme is starting in July and will be run in Queenstown, Dunedin and Te Anau. The course is accredited by New Zealand Trade and Enterprise and up to 50% funding is available for businesses that qualify.

-end-


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Inequality: Top 10% Of Housholds Have Half Of Total Net Worth

The average New Zealand household was worth $289,000 in the year to June 2015, Statistics New Zealand said today. However wealth was not evenly distributed, with the top 10 percent accounting for around half of total wealth. In contrast, the bottom 40 percent held 3 percent of total wealth. More>>

ALSO:

What Winter? Temperature Records Set For June 20-22

The days around the winter soltice produced a number of notably warm tempertaures. More>>

Conservation Deal: New Kākāpō Recovery Partnership Welcomed

Conservation Minister Maggie Barry says the new kakapo recovery partnership between DOC and Meridian Energy is great news for efforts to save one of New Zealand’s most beloved birds. More>>

ALSO:

Tech Sector Report: Joyce Warns Asian Tech Investors View NZ As Hobbits And Food

Speaking in Wellington at the launch of a report showcasing the value of the technology sector to the New Zealand economy, Joyce said more had to be done to tell the country's technology stories overseas. More>>

ALSO:

Mediaglommeration: APN Gets OIO Approval For Demerger Plan

APN News & Media has received Overseas Investment Office approval for its plan to split out its NZME unit ahead of a potential merger with rival Fairfax Media's New Zealand operations. More>>

New Paper: Ninety-Day Trial Period Has No Impact On Firms' Hiring

The introduction of a 90-day trial period has had no impact on hiring by New Zealand companies although they are now in widespread use, according to researchers at Motu Economic and Public Policy Research. More>>

ALSO:

Corrections: Serco Exits Equity Stake, Remains As Operator

Serco has sold its equity stake in the company that holds the contract to design, build and run Wiri Prison in South Auckland but continues as sub-contractor to operate the facility. More>>

GDP: NZ Economy Grows Faster-Than-Forecast 0.7%

New Zealand's economy grew at a faster pace than expected in the first quarter of 2016 as construction expanded at the quickest rate in two years. The kiwi dollar jumped after the data was released. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news