Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Marketing for Success Programme helps businesses

Media Release - For immediate release

20 May 2014

Marketing for Success Programme helps businesses achieve their goals

The new 12-month Marketing for Success Programme that started in January in Queenstown and Te Anau has been so popular, that another one will underway in July.

Developed by marketing specialist Marijke Dunselman from SmartrainingTM the programme is specifically aimed at tourism operators and tourism-related businesses who need help developing a clear marketing strategy, set goals and actually achieve them!

“That’s the hard part”, Marijke says. “It’s easy to go to a course, but to actually implement what you have learned, that’s what this programme is all about. The businesses that joined the programme in January have all achieved much more than they have in the past due to the monthly sessions and support from peers. You can compare it with trying to lose weight yourself, or going to Weight Watchers where they help you along the way! You’re much more likely to achieve results with support from others.”

Carlyn McLintock of Highview Apartments Queenstown says: "I have found the Marketing for Success Course brilliant for motivating me to finish a task started and has given me great insight into other avenues of profiling our product, thinking outside of the basic box. Also the networking and problem solving sessions have been invaluable.”

Marketing has changed a lot over the last few years with a focus on online and direct marketing. This programme will help small to medium sized businesses grow. They focus on what works best in this new age of marketing while spending less.

The next Marketing for Success Programme is starting in July and will be run in Queenstown, Dunedin and Te Anau. The course is accredited by New Zealand Trade and Enterprise and up to 50% funding is available for businesses that qualify.

-end-


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Wheeler Downplays Scope For ‘Large’ Rates Fall

Reserve Bank governor Graeme Wheeler says some market commentators are predicting further declines in interest rates that would only make sense for an economy in recession, although some easing is likely to be needed to maintain New Zealand’s economic growth. More>>

ALSO:

Ruataniwha Dam: Consent Conditions Could Mean Reduced Intensity

Legal advice sought by the Hawke’s Bay Regional Council on the Ruataniwha Dam consent conditions has confirmed that farmers who sign up to take water from the dam could be required to reduce the intensity of their farming operation to meet the catchment’s strict nitrogen limit. More>>

Health And Safety: Bill Now Sees Rules Relaxed For Small Businesses

Health and safety law reform sparked by the Pike River coalmine disaster has been reported back from the industrial relations select committee with weakened requirements on small businesses to appoint health and safety representatives and committees. More>>

ALSO:

Bearing Fruit: Annual Fruit Exports Hit $2 Billion For First Time

The value of fruit exported rose 20 percent (up $330 million) for the June 2015 year when compared with the year ended June 2014. Both higher prices and a greater quantity of exports (up 9.0 percent) contributed to the overall rise. More>>

ALSO:

Interest Rates: NZ Dollar Jumps After RBNZ Trims OCR

The New Zealand dollar jumped more than half a US cent after Reserve Bank governor Graeme Wheeler cut the official cash rate by a quarter-point and said the currency needs to be lower, while dropping a reference to criteria that justified intervention. More>>

ALSO:

Drones: New 'World-Class' Framework For UAVs

The rules, which come into effect on 1 August, recognise the changing environment and create a world-class framework that accommodates ongoing development while still ensuring the safety of the public, property and other airspace users. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news