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Mitsubishi recognises dealer excellence

Mitsubishi recognises dealer excellence

MMNZ executive director Warren Brown said that while the market for new car sales has been favourable over the past 18 months, the winners’ success was underpinned by “the same essential qualities of outstanding customer service, passion and business acumen that characterise the Diamond Dealer programme”.

“As a company, we’ve enjoyed 52 months of consecutive year-on-year growth – topped in March by our largest sales month in ten years; we’ve delivered our customers great deals on Kiwi favourites such as Lancer and Mirage, and we’ve introduced the revolutionary Outlander PHEV. However, it’s the dedication and continued hard work of our sales and service staff that truly inspire brand loyalty and drive these figures onward and upward.”

In what was a hotly contested Diamond Dealer programme this year, the eventual winners ranged from first-time recipient Aaron Chatfield of Bay City Mitsubishi Tauranga, to the network’s most-decorated dealer – Mark Barton of Auckland Motors, who took home his tenth award.

“As a salesman with Bay City for several years, Aaron played a large role in its success under the long-standing stewardship of Keith Henderson,” said Mr Brown. “After taking over in June 2013, Aaron and his wife Angela have built on those foundations to take the business to new levels, capping their first year in charge with a much-deserved award.

“Mark and Rae Barton epitomise what it takes to be a Diamond Dealer year-in, year-out – unfailing passion, dedication and determination.”

Justin and Catherine Scelly of Baigent Motors in Matamata won this year’s Parts and Service Diamond Dealer Award.

“Our extensive parts and service network is a vital part of our business and touch-point for many of our customers living outside of the main centres,” said Mr Brown. “Justin puts his customers first and absolutely ‘walks the walk’: he isn’t afraid of rolling up his sleeves and getting on the tools when necessary to meet customer expectations.”

The list of winners in full:
Bay City Mitsubishi (Aaron & Angela Chatfield)
Auckland Motors Mitsubishi (Mark & Rayleen Barton)
Archibald Mitsubishi (Brian & Rosemary Archibald)
Piako Mitsubishi Morrinsville (Darrell & Catherine Russell)
McVerry Crawford Mitsubishi Palmerston North (Tom & Amy McVerry)
Simon & Carolyn Lucas Mitsubishi (Simon & Carolyn Lucas)
Baigent Motors (Justin & Catherine Scelly)

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