Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


.99 and justONE score FIFA U-20 World Cup 2015 account

.99 and justONE score FIFA U-20 World Cup 2015 account

Auckland, May 21, 2014 - With less than a month to go before the 2014 World Cup kicks off in Brazil, the team at .99 and justONE have already caught football fever, after being confirmed as the creative partner for the FIFA U20 World Cup 2015 competition.

.99 and justONE have been tasked with developing a brand campaign to drive tournament ticket sales and awareness of the event amongst New Zealand’s football lovers, as well as other sports-mad members of the population.

Arguably the largest sporting event New Zealand has ever hosted, and certainly the most global, the FIFA U-20 World Cup tournament kicks off in May next year. It will feature 24 of the world’s top under-20 teams including New Zealand eager to shine on the world stage. They’ll perform in front of a global viewing audience of 170 million with around 60 professional scouts looking to pick the next Messi or Maradona for the world’s best football clubs.

Sacha Haskell, FIFA U-20 World Cup 2015 Marketing and Communications Director, says it was the agencies’ palpable enthusiasm for the game, coupled with a first-rate proposal, which set them apart from the competition.

“What impressed us about the team from .99 and justONE was their passion for the sport, their integrated channel approach, and a really strong, compelling big vision creative idea that could bring it all together. Something that will be really campaignable to help showcase some of the best football talent from around the world,” says Sacha.

Ben Goodale, Managing Director .99 and justONE, says, “We’re excited about encouraging people to attend the many venues around New Zealand with some truly mind-boggling football talent. Many of us at the agency are lovers of the game, so it’s a real treat to be able to work closely with the FIFA Local Organising Team on FIFA’s second largest tournament.”

Craig Whitehead, Chief Creative Officer .99, also adds, “Opportunities to work with sporting icons in a creative environment are pretty rare, they don’t come around very often. Everyone got stuck in to pull this proposal together, it was a real team effort and it’s fantastic that our hard work has paid off, I’m excited to see it being rolled out soon.”

The .99 / justONE team are already hard at work on the campaign, which will incorporate a range of channels, including TVCs, online, e-DMs, and social media.

For information on the FIFA U20 World Cup 2015 go to FIFA.com/nz2015

About .99 & justONE: Merging in 2013, the .99 / justONE partnership brings together leading talent across both retail and one-to-one specialist advertising. Established in 2003, .99 is widely regarded as the leading retail specialist-advertising agency in New Zealand, with a team of 120 staff providing creative ideas and production services to more than 15 of the country’s top retail brands.

Now partnered with pre-eminent, award winning one-to-one specialist agency, justONE, the two form a combined entity that also offers expertise in CRM, loyalty, database marketing and more. Both are part of the Clemenger Group, Australasia’s largest, most successful marketing communications company comprising more than 50 diverse advertising, marketing and related specialist units in Australia and New Zealand.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

On For Christmas: KiwiRail Ferries Back In Full Operation After Quake

KiwiRail’s Interislander ferries are back in full operation for the first time since the Kaikoura earthquake, with the railspan that allows rail wagons to be loaded on the Aratere now restored. More>>

ALSO:

Comerce Commission Investigation: Prosecutions Over Steel Mesh Labelling

Steel & Tube Holdings, along with two other companies, will be prosecuted by the Commerce Commission following the regulator's investigation into seismic steel mesh, while Fletcher Building's steel division has been given a warning. More>>

ALSO:

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Women's Affairs: Government Accepts Recommendations On Pay Equity

The Government will update the Equal Pay Act and amend the Employment Relations Act to implement recommendations of the Joint Working Group on Pay Equity. More>>

ALSO:

Immigration: Increase In Seasonal Workers For RSE

The current cap will be increased by 1,000 from 9,500 to 10,500 RSE workers for the 2016-17 season. Mr Woodhouse says the horticulture and viticulture industry is New Zealand’s fourth largest export industry, producing almost $5 billion in exports. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news