Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Western and emerging markets drive positive growth

Western and emerging markets drive positive growth

Impressive growth from New Zealand’s western markets has pushed international visitor arrivals for the year-ending April 2014 to more than 2.78 million, up 6.1 per cent year-on-year.

Germany, the USA and the UK were stand-out performers recording growth of 16.3 per cent, 11.3 per cent and 2.8 per cent respectively for the 12 month period.

Australia also delivered strong growth, up 5.5 per cent for the same period.

With the Easter holiday falling in April this year, the month’s growth figures balance out some of the drops seen last month. In 2013, Easter fell in March.

Tourism New Zealand’s Chief Executive Kevin Bowler says the arrivals data is showing a positive trend that is also reflected in international visitor spend.

“Data released yesterday from the International Visitor Survey showed average per arrival holiday visitor spend is up eight per cent, driven mostly by increases from Germany and the USA.

“Overall visitor spend was up nine per cent for the year ended March 2014, ahead of the Tourism 2025 growth target of six per cent.

“Following significant growth in March, Germany continued to strengthen its position as our fifth largest source market. With April’s result, the market is pushing even further ahead.

“It is great to see growth continue from this valuable market, helping to extend our traditional high season out into the shoulder and increase economic benefit for the tourism industry and New Zealand economy,” he says.

“The positive summer growth seen out of the USA has continued into April with visitor arrivals up 13.0 per cent – reinforcing the success of our efforts to build on the awareness and preference for New Zealand with the 100% Middle-earth, 100% Pure New Zealand campaign.”

Kevin says the results come just as the industry’s biggest trade event TRENZ, where 260 buyers met with 300 operators, is drawing to a close in Auckland.
“This week we announced a $20 million extension to our Memorandum of Understanding with Air New Zealand.

“This will see our cooperative marketing partnership continue through financial year 2015, including key markets of the UK and Europe, North America and China as well as in the priority emerging markets of Indonesia and India.”

During April, Tourism New Zealand’s prioritised growth markets of Indonesia, Brazil and India maintained growth seen during March.

“We have seen two really strong months of growth from our priority emerging markets, with Indonesia up 54.2 per cent, Brazil is up 20.0 per cent and India, now in its peak travel season, is up 17.6 per cent for the month.”

Visitor arrivals from China are down 1.4 per cent for the month, however are up 10.4 per cent for the year ended April 2014.

“While growth has slowed we are seeing a significant increase in the quality of arrivals from China. Our analysis has shown that stay days were up 26.8 per cent in the seven months since the implementation of the China Travel Law (Oct – April 2014), generating an additional 199,072 stay days from Chinese holiday visitors,” Kevin concludes.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

NASA, NOAA: Find 2014 Warmest Year In Modern Record

Since 1880, Earth’s average surface temperature has warmed by about 1.4 degrees Fahrenheit (0.8 degrees Celsius), a trend that is largely driven by the increase in carbon dioxide and other human emissions into the planet’s atmosphere. The majority of that warming has occurred in the past three decades. More>>

ALSO:

Scoop Business: New Zealand’s Reserve Bank Named Central Bank Of The Year

The Reserve Bank of New Zealand’s efforts to stifle house price inflation by using new policy tools has seen the institution named Central Bank of the year by Central Banking Publications, a publisher specialising in global central banking practice. More>>

ALSO:

Science Media Centre: Viral Science And Another 'Big Dry'?

"Potentially, if there is no significant rainfall for the next month or so, we could be heading into one of the worst nation-wide droughts we’ve seen for some time," warns NIWA principal climate scientist Dr Andrew Tait. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news