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Award caps year under new ownership for Bay City Mitsubishi

Press Release: Diamond Dealer Award caps first year under new ownership for Bay City Mitsubishi

After only nine months in charge of Bay City Mitsubishi, Aaron and Angela Chatfield have received a raft of honours at this year’s Diamond Dealer Awards – Mitsubishi Motors’ annual black-tie event, which recognises the seven top-performing sales and service dealerships in its 50-plus strong network.

As well as taking home their first Diamond Dealer trophy, the couple scooped awards for Top Market Share, Excellence in Customer Service and the Finance Mitsubishi People’s Choice.

Bay City’s wins came as a result of achieving the best market share of the network, the highest percentage of “completely satisfied” customers surveyed, and through leading the way in terms of finance growth and service levels.

MMNZ executive director Warren Brown said that Mr Chatfield’s “dedication to customer satisfaction across all aspects of the business, and his ability to build and lead a team that shares his own ethics in terms of quality and service, have shone through in the success he has earned in his short time at the helm.”

As a salesman with Bay City Mitsubishi for several years, Mr Chatfield played a large role in its long-standing success under the former stewardship of Keith Henderson, who won several Diamond Dealer awards himself. Mr and Mrs Chatfield took over ownership in June 2013 and have since taken the business to new heights in sales volume and market share.

“Keith Henderson left an impressive legacy,” said Mr Brown; “customers in the Bay of Plenty can rest assured that legacy is in very safe hands indeed. I expect to see Aaron and Angela grace this stage for many years to come.

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