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SmartBand from Sony Mobile available now in stores across NZ

Media Release

SmartBand from Sony Mobile available now in stores across New Zealand

Sony’s SmartWear Experience brings users Lifelogging, flexible style and Life tools

22 May 2014, Auckland - Sony Mobile Communications New Zealand can today confirm the local availability of SmartBand SWR10 through Sony online and Sony stores with availability through other major retailers to be confirmed soon. Sony’s SmartWear experience combines the SmartBand and Lifelog to let you effortlessly capture experiences from life – places visited, music listened to, games played, books read – and present it in a beautifully visual interface on your mobile device.

Sony customers can purchase the SmartBand through Sony stores for $169.95 RRP, with online availability through Sony online ( to follow shortly.

The SmartBand is an innovative life logging wrist band that lets people keep track of everything including walking, running and counting calories. It is a 24/7 wearable device with a completely waterproof core, meaning users can wear it in all conditions. Customers can also be alerted to calls, messages and other notifications through a vibrating alert. When enjoying music on the move people can play, pause and skip tracks using the SmartBand. Additional software updates will be available in the coming weeks for the Lifelog application allowing users to log routes and times for driving, cycling and train trips.

“SmartBand and its innovative core are extending beyond fitness tracking, to add colourful, fun entertainment experiences to users’ lives,” said John Featherstone, Managing Director, Sony Mobile Communications Oceania. “Users can now simply log special moments and watch your life played back to you on your Sony smartphone or Android device just by wearing it wherever they go.”


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