Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Wellington makes headlines at Australian craft beer event

23 May 2014

Wellington makes headlines at Australian craft beer event

Wellington is delivering a clear message that it is New Zealand’s number one craft beer destination at Australia’s premier beer festival this weekend.

Four top Wellington brewers (Funk Estate, Panhead Custom Ales, ParrotDog and Yeastie Boys) are exhibiting alongside Positively Wellington Tourism staff under a ‘Craft Beer Capital’ banner at the Great Australasian Beer Spectapular (GABS) in Melbourne.

The stand has been provided by the regional economic development agency, Grow Wellington.

Fellow Wellington brewers Garage Project and Tuatara will also have dedicated stands, with the capital making up six of the seven New Zealand exhibitors at the event.

Positively Wellington Tourism (PWT) Chief Executive David Perks says the tourism organisation worked with popular Australian lifestyle publication Time Out to produce a 16-page ‘Craft Capital Post’ newspaper, which would be available for the up to 12,000 attendees at GABS and distributed to more than 50,000 Time Out subscribers across Sydney and Melbourne.

“Craft beer has really captured consumers’ imaginations and palates, and Wellington’s mix of cellar doors, brew bars and creative brewers – all just a wander away from one another – make the city an unmatchable destination for craft beer fans.”

The Craft Capital Post features insights and stories about local brews, brewers, bars, eateries and hotels, along with upcoming culinary events Beervana and Visa Wellington On a Plate, Mr Perks says.

“The Craft Capital Post is designed to connect craft beer fans with Wellington’s stories, people and all the details they need to plan the ultimate short break away.”

Councillor Jo Coughlan, chair of the Council’s Economic Growth and Arts Committee, says Australia is both the first key export market for Wellington brewers and the city’s largest international visitor market.

“This activity at GABS is a fantastic example of how partnership initiatives can deliver both inbound and outbound economic impact for destination Wellington,” Councillor Coughlan says.

“Craft beer sales have grown at an average of 10% per annum over the last five years across the ditch, with Wellington’s brewers well positioned to maximise the opportunity in this thriving market. Meanwhile, Australian visitation into Wellington continues to boom, with a 6.7% increase in trans-Tasman last year.”

The Great Australasian Beer Spectapular runs from 23-25 May.

Positively Wellington Tourism (PWT):
PWT is the regional tourism organisation for Wellington. It is a council-controlled organisation primarily funded by Wellington City Council through the Downtown Levy, a targeted rate paid by commercial ratepayers in downtown Wellington.

Key facts:
• Visitors spend over $3,166 in the Wellington region per minute – over $1.6 billion every year. (Source: Ministry of Business, Innovation & Employment, Regional Tourism Estimates, YE March 2012).
• Wellington saw a record number of Australian visitors in 2013, with a 6.7% increase in trans-Tasman arrivals.
• Over four million visits are made to Wellington every year: 750,000 international and over 3.4 million domestic. (Source: Ministry of Economic Development Regional Tourism Data).

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>


BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

TDDA: State-Of-The-Art Drug Testing Laboratory To Open In Auckland

World leading drug testing agencies, The Drug Detection Agency (TDDA) and Omega Laboratories, open New Zealand laboratory More>>

Network: Bigpipe Launches Ultra-Fast Broadband Into Wellington

Bigpipe Launches Ultra-Fast Broadband into Wellington Naked broadband provider Bigpipe has extended its national reach, announcing today, the launch of its unlimited UFB offering into Wellington. The Spark Venture business is giving Wellingtonians the ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news