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Foster Continues Global Expansion

Foster Continues Global Expansion

Last year’s Pride In Print Supreme winner, Albany’s Foster Screenprinting, has added to further overseas breakthroughs by winning the Industry Development Category of Pride In Print.

Foster Screenprinting (then entered under the Arria name), was lauded by the industry last year for its see-through postcards and this year it has gone one step further by expanding its global footprint.

Foster’s Times Square New York souvenir postcard reflects the fact it has used its Supreme Award win as a springboard to break into the United States and Australian markets. Foster’s said it had been told by overseas buyers: “There is nothing to compare with this souvenir postcard. We have been told by buyers and retailers alike that there is nothing that can compete.”

Judges agreed, saying the card represented a superb display of multi-coloured screen printing. Comments included: “It is good to see this kind of work heading offshore.”

Judge Somp Vanxay said the print was “breathtaking”.

“They have printed 12 colours, eight on one side and four on the other and have done so with absolute control so the image is totally sharp. This card went through the machine well over 1000 times, hand fed. The complexity was exceedingly high.

“They have achieved things which in screen printing are extremely rare.”

The Times Square New York souvenir postcard also won the Screen Print Process Award for Foster Screenprinting.

Director Matt Foster said the company’s whole business is based around creating excellence in the product.

“It doesn’t matter what we are doing. The staff have never been involved before in a situation where they have to critique their own work.

“It opens the door for me – they understand what they are producing and if they see anything wrong with it, they are happy with pulling it out just so that everything that goes out of our door complies with the standards we have set.

“They have totally bought into that culture. I don’t have to oversee it. I stand behind my staff’s decisions.

“It has been such an incredible year. Even after the Supreme Award win, the passion is to carry it on, keep improving, and bring it to a new level,” he said.

Ends

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