Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Beauty Catalogue Defies Limits of Production

Beauty Catalogue Defies Limits of Production

A commercial catalogue which achieved the status of a “trophy” book because of its complexity, has won the Promotional Print Category of Pride In Print.

The catalogue was produced by Webstar of Masterton and was a true mass-circulation commercial job. The catalogue was 32 pages in total with four gatefolds.

Hundreds of thousands of copies were produced in a 24-hour turnaround time for the Farmers store chain, at a speed of 30,000 per hour.

Yet despite the high-speed nature of the job and its high degree of difficulty, judges were wowed by its top presentation. Comments included: “Excellent balance and register … a real commercial job done at top-class quality.”

Judge Arthur Lenssen said the mailer’s quality was enhanced by its commercial strength.

“Its simplicity in function belies its quality and complexity in the production process.

It features outstanding colour density and registration. The general pressmanship is exceptional.

“These qualities on their own warrant recognition. However it is the four gatefolds and the superb trimming that sets this product apart from the rest of the entries.

“This is a commercial product, not a trophy book, and represents the bread and butter of any print company. Yet its presentation and finish defy the limitations of its manufacturing process and turnaround time.

“It has lifted the bar in web offset printing which is ultimately what the Pride In Print awards are all about.”

Webstar national sales manager Robin Bowkett said the award was “awesome”.

“It is taking the fast-paced, high-volume, web offset process to the next level. It was 800,000 copies. Webstar’s offering is starting to become unique within that environment and we’re starting to take our offering to the retailer to the next level.

“We won this category previously for Warehouse Stationery. It is a similar format with a few tweaks and as far as we’re concerned it is unique to the market and it’s just a matter of our end client embracing it and turning it into something that works for their brand.”

Mr Bowkett said it was produced with a team effort.

“We have our Masterton operations manager Trevor Howard who runs the plant but we have people who are working with him in Auckland who are questioning the boundaries around ‘can we do this?’ and Trev is testing it on the press … we are taking our presses to the limit.

“Our presses in Auckland are a head above the market in quality, but what Trev has got in Masterton is innovation and a can-do attitude and this has pretty much come out of a lot of hard work and thinking outside the square.”

The Farmers Beauty Mailer also won the Web Process Award for Webstar.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Industrial Action: Stats NZ Throwing Public Money Away Duplicating Data

The Public Service Association (PSA) says Statistics NZ are throwing money away by collecting the same data twice for official statistics such as the Consumer Price Index... As part of the ongoing industrial action, field interviewers who are PSA members are continuing to collect data, but are not sending it through to Statistics NZ. More>>

ALSO:

Other Stats:

Space: Rosetta's 'Philae' Makes Historic First Landing On A Comet

After more than a decade traveling through space, a robotic lander built by the European Space Agency has made the first-ever soft landing of a spacecraft on a comet. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news