Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Canterbury spin out company app downloaded 450,000 times

Canterbury spin out company app has been downloaded 450,000 times world-wide

May 25, 2014

A University of Canterbury spin out company Puteko, whose children’s augmented reality colouring-in app has been downloaded 450,000 times world-wide, is about to release a new page package about New Zealand animals.

The new edition of the magic book will introduce a range of native New Zealand animals and is targeted at primary and intermediate aged children, one of the designers University of Canterbury’s Dr Adrian Clark says.

``This new page pack is just the first step in a larger plan of producing new educational material for schools in New Zealand and worldwide.

``Puteko’s research and development division is based in Christchurch, with a strong ongoing connection to the HIT Lab NZ at the University of Canterbury. As part of our research, Puteko plans to provide postgraduate scholarships to students who will conduct world leading research in new technologies and further improve New Zealand's standing as a world leader in augmented reality research.

``Our app is called colAR which provides technology that brings children’s colouring to life using the power of Augmented Reality. Users print out the specially designed pages on their printer and colour them in.

``They then run the colAR Mix application on their Apple or Android phone or tablet. When they point their device at the page they’ve coloured, the colouring page pictures pop out of the page in animated 3D, using the user’s own colours and textures,’’ Dr Clark says.

The colAR technology was developed at the Human Interface Technology Laboratory (HIT Lab NZ), at the University in 2011 by Dr Clark and Andreas Duenser.

After the technology won awards at international research conferences, they decided with the help of another researcher, Katy Kelly, to create a commercial product based on the technology.

The colAR Mix app has gone viral and the Puteko Ltd team is primarily based in Japan, near the product’s largest consumer base. The Japanese team is handling the production line, working with customers and improving the app.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Scoop Business: Embrace Falling Home Affordability, Says NZIER

Despair over the inability to afford a house is misplaced and should be embraced as an opportunity to invest in more wealth-creating activity, says the principal economist at the New Zealand Institute of Economic Research, Shamubeel Eaqub. More>>

Productivity Commission: NZ Regulation Not Keeping Pace

New Zealand regulators often have to work with out-of-date legislation, quality checks are under strain, and regulatory workers need better training and development. More>>

ALSO:

Callaghan Innovation: Investment To Help Deepen Innovation Reporting

Callaghan Innovation, the government’s high tech HQ for Kiwi business, is to help deepen New Zealand media coverage of the commercialisation of innovation through an arms-length partnership with independent business news service BusinessDesk. More>>

ALSO:

Tax Credits, Grants: Greens $1Bn R&D Plan

In the Party’s headline economic announcement, the Greens have launched their plan to build a smarter, more innovative economy which has as its centrepiece an additional $1 billion of government investment in research and development (R&D) above current spend, including tax breaks for business. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news