Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tandem Studios reaches 40th

Iconic central Christchurch business Tandem Studios reaches 40th

Iconic central Christchurch business Tandem Studios is celebrating its 40th month (subs June 2014). Since its inception as a music studio in 1974, the Christchurch company has grown to become the largest producer of online audio and video in New Zealand. It has uploaded close to 30,000 videos onto YouTube and continues to operate from the same Oxford Terrace premises it has occupied for nearly 20 years.

“Earthquakes didn’t stop us,” says Tandem Studios’ Managing Director Dave Dunlay, “in fact in many ways our business is stronger now than it was before the earthquakes and we were one of the first Christchurch businesses that came back into the CBD after the February 2011 earthquake.”

June is the ruby anniversary month for Tandem Studios, a business that in years gone by has provided recording facilities for some of New Zealand’s greatest musical talents, including Anika Moa, Big Runga, Salmonella Dub, Suzanne Prentice and many, many others.

“We’ve had some wonderful voices in our studio,” says Dunlay, “including some of the country’s best commercial voices such as iconic Christchurch broadcaster Ken Ellis, Sir Paul Holmes, well-known actor Mark Hadlow, and Tammy Wells, of Briscoes advert fame.”

Tandem Studios retains its connection to its musical roots, but it has taken that to a new level by creating new audio and video and accompanying marketing and publicity materials using social media channels – a crucial combination for success in today’s mixed media world.

“A great example was our work with members of the Crusaders rugby team, the C-City Brothers, last year. We recorded the song “Never Walk Away” which went to number one on New Zealand’s iTunes charts. Importantly, we also created video interviews with the band members, publicity material photos, logos, and the music video. We also used our expertise to coordinate publicity via social media. The results were outstanding and it was a great fundraiser for their charity Cystic Fibrosis.”

Tandem Studios are leaders in the online media environment, says Dunlay. “Web streaming is now a big part of our business. We have developed our own system called LABONTM (Living and Breathing Online News) and we currently provide this service for Parliament and a number of local and regional councils, including the Christchurch City Council and Wellington City Council.

“We also make recruitment, training, induction and promotional videos for a large range of clients including Mindfood magazine, Ngai Tahu Tourism and Trustpower.”

The media world is constantly changing, says Dunlay, and it is quite an achievement for a media company to reach its ‘ruby’ anniversary. “If you think of what else was happening in 1974 in Christchurch – the Commonwealth Games were on with the new QEII facility having just been built to host the games, the Christchurch Town Hall was only two years old. Forty years on and a lot of our icons have gone. We’re really proud to not only still be here but to be thriving in the central city and be a part of the ‘new’ Christchurch.”

As a way of celebrating its 40th content creation concept called ‘Friday Night Sessions’. This will involve a 30-minute live stream of two up and coming bands or artists every Friday night in June from Tandem’s central city studios.

“Streamed through YouTube, we will record it and then present audio and video from the stream to the bands to share and use as they will.”

Dunlay believes that this type of online entertainment production is close to a tipping point in that if it is done well and good publishing techniques are used to promote it, it can grow to become successful and profitable. “We will be creating a sub-brand for this proactive content creation called 'In Tandem - a creative hub'.”

Dunlay’s vision for Tandem Studios involves two main work streams. “One is working as a client’s audio and video agency and planning, producing, and publishing their digital media.

The second is proactive creation of content for information and entertainment online and for social media. In tandem with the work we are commissioned to provide for clients, we will now be developing content ourselves. We believe that the opportunity is there for us to collaborate with anyone with a message to convey or talent to share, and to use our expertise in online production and publishing to help bring the audience to them.

“Change is a constant in our industry. We have proven that we are innovators and that we embrace change rather than fear it. We can’t wait for what the next 40 years will bring.”
ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news