Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Spookers to open in Australia using Kickstarter

Spookers to open in Australia using Kickstarter.

The Watson family, owners of Spookers in Auckland, is turning to crowd funding sources to open their first haunted Australian attraction in Queensland.

Spookers directors, Andy, Beth, and Julia Watson have decided to appeal to the Spookers community of over 41,000 facebook fans along with the thousands who subscribe to their newsletters and twitter, in the hope they will embrace this project to take Spookers to the Aussies. 10% of Spookers facebook fans, and 9% of visitors to the attractions are from Australia, giving a great initial platform. Australia is a huge untapped market for Spookers, with the potential to open in several cities with populations much larger than Auckland.

When asked about why Kickstarter was appealing, Beth Watson noted, "The ability to spread the word quickly online to a lot of people, and keep them updated on the status of the project is invaluable." An added advantage for Spookers is Kickstarter's worldwide reach which enables their project to receive funds from anywhere in the world. As 24% of Spookers NZ visitors are from overseas, this has a significant influence.

In line with Kickstarter.com guidelines, Spookers has a set number of days to raise all the funds, or the project receives nothing. Spookers Australia has a 30-day fundraising window, from start to finish. If the allotted budget ($200,000) isn't raised then all pledges are cancelled and Spookers Australia will not be funded.

The Spookers team have been running Haunted Attractions since December 2000 with Spookers Auckland opening in the old Kingseat Psychiatric hospital for Halloween 2005, all year round, every single week. Spookers has been part of the Haunted Attraction industry association in USA for 14 years, and Beth Watson has been on the board of the American Industry Association for 9 years. Spookers has diversified by adding several different products to the mix including medical moulage work with the NZ Defence force, and Business Studies programs for years 12 and 13 where students come to Spookers for attractions, a meal and a talk about running the business and employment issues. This program has been developed to comply with the NZ secondary school curriculum.

Spookers New Zealand is a very successful Auckland attraction with the systems in place to be replicated in several different markets. New Zealand has limited potential for further development for Spookers due to the limitations in population, so we are looking towards Australia which has 5-6 cities with a large enough population to support a profitable business. After 2 years of searching for the perfect site to launch Spookers Australia we have found an ideal 1st location area to be in Queensland, around Brisbane.

If Spookers Australia Kickstarter is successfully funded, the Watson’s expect to be able to open Spookers Australia within a year. Several sites in Queensland, near Brisbane have been identified, and the negotiation process to develop these is progressing well. Spookers is fortunate to have the support of Richard Taylor from Weta Workshop, and his specialist technicians will be ready and willing to build the most exceptional sets possible.

The haunted attractions and entertainment are designed for ages ranging from R16 age restricted offerings to family attractions that are suitable for children 8 years and older. Spookers Australia will follow the New Zealand model and initially be open 2 nights a week for the R.16 attractions, always Friday and Saturday nights, plus Halloween, leaving the potential to open more nights a week as demand develops. There are additional nights for special events such as Murder Mysteries, Creepers, and Pitch Black Panic Attack. It will also open Saturday and Sunday, plus every day of the school holidays for the R.8 family attractions.

To learn more about the project, readers can visit the project's pitch page here:

https://www.kickstarter.com/projects/1070459953/scaring-the-aussies-spookers-new-zealand-style

Ends


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news