Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Spookers to open in Australia using Kickstarter

Spookers to open in Australia using Kickstarter.

The Watson family, owners of Spookers in Auckland, is turning to crowd funding sources to open their first haunted Australian attraction in Queensland.

Spookers directors, Andy, Beth, and Julia Watson have decided to appeal to the Spookers community of over 41,000 facebook fans along with the thousands who subscribe to their newsletters and twitter, in the hope they will embrace this project to take Spookers to the Aussies. 10% of Spookers facebook fans, and 9% of visitors to the attractions are from Australia, giving a great initial platform. Australia is a huge untapped market for Spookers, with the potential to open in several cities with populations much larger than Auckland.

When asked about why Kickstarter was appealing, Beth Watson noted, "The ability to spread the word quickly online to a lot of people, and keep them updated on the status of the project is invaluable." An added advantage for Spookers is Kickstarter's worldwide reach which enables their project to receive funds from anywhere in the world. As 24% of Spookers NZ visitors are from overseas, this has a significant influence.

In line with Kickstarter.com guidelines, Spookers has a set number of days to raise all the funds, or the project receives nothing. Spookers Australia has a 30-day fundraising window, from start to finish. If the allotted budget ($200,000) isn't raised then all pledges are cancelled and Spookers Australia will not be funded.

The Spookers team have been running Haunted Attractions since December 2000 with Spookers Auckland opening in the old Kingseat Psychiatric hospital for Halloween 2005, all year round, every single week. Spookers has been part of the Haunted Attraction industry association in USA for 14 years, and Beth Watson has been on the board of the American Industry Association for 9 years. Spookers has diversified by adding several different products to the mix including medical moulage work with the NZ Defence force, and Business Studies programs for years 12 and 13 where students come to Spookers for attractions, a meal and a talk about running the business and employment issues. This program has been developed to comply with the NZ secondary school curriculum.

Spookers New Zealand is a very successful Auckland attraction with the systems in place to be replicated in several different markets. New Zealand has limited potential for further development for Spookers due to the limitations in population, so we are looking towards Australia which has 5-6 cities with a large enough population to support a profitable business. After 2 years of searching for the perfect site to launch Spookers Australia we have found an ideal 1st location area to be in Queensland, around Brisbane.

If Spookers Australia Kickstarter is successfully funded, the Watson’s expect to be able to open Spookers Australia within a year. Several sites in Queensland, near Brisbane have been identified, and the negotiation process to develop these is progressing well. Spookers is fortunate to have the support of Richard Taylor from Weta Workshop, and his specialist technicians will be ready and willing to build the most exceptional sets possible.

The haunted attractions and entertainment are designed for ages ranging from R16 age restricted offerings to family attractions that are suitable for children 8 years and older. Spookers Australia will follow the New Zealand model and initially be open 2 nights a week for the R.16 attractions, always Friday and Saturday nights, plus Halloween, leaving the potential to open more nights a week as demand develops. There are additional nights for special events such as Murder Mysteries, Creepers, and Pitch Black Panic Attack. It will also open Saturday and Sunday, plus every day of the school holidays for the R.8 family attractions.

To learn more about the project, readers can visit the project's pitch page here:

https://www.kickstarter.com/projects/1070459953/scaring-the-aussies-spookers-new-zealand-style

Ends


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Fairfax Moves To Create Modern Newsroom

Fairfax Media New Zealand continues its newsroom transformation this week, with a proposal to further organise its editorial operations into focused, local teams and specialist national topic areas. More>>

ALSO:

Dairy: Fonterra Forecast For 2015/16 Season

Fonterra Co-operative Group Limited has today reduced its forecast Farmgate Milk Price for the 2014/15 season to $4.40 per kgMS. Along with its previously announced forecast dividend range of 20-30 cents per share, the change amounts to a forecast ... More>>

ALSO:

BusinessDesk: SkyCity Lifts Minimum Convention Centre Investment To $430M

SkyCity Entertainment Group, the casino operator, has lifted the minimum it will invest in the Auckland International Convention Centre to $430 million and said total costs including land may be $450 million to $470 million. More>>

Statistics: Drop In Dairy Prices Leads Fall In Exports

Total goods exports fell $240 million (5.5 percent) to $4.2 billion in April 2015 compared with April 2014, Statistics New Zealand said today. More>>

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>


BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>

BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news