Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwis’ love of mobile no longer a burden to their pocket

Media Release
27 May 2014


Kiwis’ love of mobile no longer a burden to their pocket with ‘Worry-Free Data’

With Kiwis ever-increasing demand for mobile data, 2degrees latest product, ‘Worry-Free Data’ means Pay Monthly and Business customers never have to worry about data bill shock again.

2degrees has found more and more Kiwis are changing the way they use their smartphones because they’re worried about mobile data usage. Latest research shows over half of smartphone users have some level of concern about unexpected data charges. (See graph below). Just under half of customers who have experienced unexpected charges said it was as a result of data overuse.*

‘Worry-free data’, launching today, gives customers advance warning when they are nearing their data limit and once reached, data use is halted until customers buy an additional value pack putting them in complete control of their spend. Value packs start from $5 for 100MB, which provides an effective rate of just 5c/MB.

2degrees is the only mobile provider in New Zealand that puts a hard stop on data usage when customers reach their limit.

2degrees Chief Marketing Officer Malcolm Phillipps says ‘Worry-Free Data’ now puts customers in full control of their mobile spend.

“With over 80% of Kiwis with smartphones saying they never leave home without it and 65% spending more than two hours a day on it**, smartphones are an integral part of people’s daily lives. With this, we have unfortunately seen some customers still being caught out by unexpected casual data charges. So we are doing something about it.

“‘Worry-Free Data’ puts a complete stop to overage and gives our customers surety and the confidence that they can use their mobiles anywhere in New Zealand within their budget parameters without the fear of unexpected charges ever again. It’s just the right thing to do and especially important as smartphone ownership continues to grow and we get ready to launch our 4G network this year.”

‘Worry-Free Data’ is automatically available to all Pay Monthly and Business customers from today, 27th May 2014.

- ends-

*2degrees Consumer Market Research – 336 respondents
**2degrees lifestyle survey – 373 respondents

Value Packs start from $5 for 100MB to $50 for 3GB.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news