MYOB strengthens connected accounting with Dovetail purchase
27 May 2014
MYOB strengthens connected accounting vision with Dovetail purchase
Dovetail to enhance MYOB client portal & document management offering
New Zealand’s leading business solutions provider MYOB has announced the purchase of Dovetail, an innovative start-up that provides online document collaboration solutions for accountants.
The deal is a key move to strengthen MYOB’s connected accounting vision by making cloud accounting easier for accountants and their clients.
General Manager Accountants Division Adam Ferguson says the acquisition will deliver tremendous value to both accountants and their clients, “MYOB’s focus has been on bringing accountants and clients closer together with the vision of the common ledger, which enables real-time collaboration on financial data in the cloud.
“The purchase of Dovetail is the next step in our vision of helping accountants move online, and working closer together with their clients. This will enable MYOB to deliver an enhanced collaboration platform for accountants. The platform will extend the accountants’ capabilities beyond financial data management to deliver an integrated, collaborative experience through intuitive workflows, document management, work approvals and more. The outcome of this integrated workflow is improved accuracy, superior turn-around time, reduced data-entry, increased client participation, and increased revenue for the practice,” he says.
“Together, MYOB and Dovetail have a distinct competitive advantage in delivering our connected accounting vision to bring more accountants online. We service more than 1.2 million client businesses and over 40,000 accountants and other partners across Australia and New Zealand. We invest more than AU$35 million a year in market-leading research and development because we’re committed to understanding the needs of accountants and their clients. We work alongside them to make their business life as easy as possible.”
Craig Stanmore, CEO & Director of Jaques Stanmore Financial Group says an online collaboration platform would significantly enhance their client relationships, saying, “As an accountant the relationship with our clients is paramount. An online collaboration platform is a tool that will exponentially increase contact points with clients.
“From their perspective, providing them with one place of reference for most of their business financial interactions will simplify their financial world, saving them time and allowing them to focus more on their business and ultimately their goals. From our perspective as an accountant, the increase in connection to our clients will lead to more client engagement allowing us to seamlessly partner with the client to achieve their goals. This also gives us the opportunity to transform our service offering from ‘informing and compliance’ to ‘advisory and coaching’ assisting clients toward growth and their aspirations.”
Dovetail was founded in 2011 by Rob Cameron, who worked for MYOB in 2006 as a product strategy manager for five years within the accountants division. As a qualified accountant, Cameron’s extensive industry experience includes establishing ‘Innovate’, a provider of document management solutions such as Level 31, and consulting for accounting and business advisory firm PKF Australia. As a senior product manager for MYOB, Cameron will work across the business in developing integrated solutions for accountants and their clients.
Established in 1991, MYOB is New Zealand’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across New Zealand and Australia, by simplifying accounting, payroll, tax, practice management, CRM, websites, job costing, inventory, mobile payments and more. MYOB also provides ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and now spends NZ$35+ million annually on research and development. For more information, visit myob.co.nz.