Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Foot Traffic Forecasting App Corrals Public for Businesses

Foot Traffic Forecasting App Corrals Public for Businesses

Media release: May 28, 2014

Forecasting foot traffic for hospitality venues to better manage their businesses and make the most of the crowds is the vision of digital startup Floc.

Founded in startup accelerator Lightning Lab, Floc CEO Tim Grunshaw says that one of the biggest problems with running a restaurant or storefront is the guessing game of who is going to show up, and when.

Floc is a smartphone app that anonymously tracks urban cellphone data to build predictive models around how operators will be affected by pedestrian traffic over a given timeframe such as the next few hours, or days.

With Floc, managers can make smarter business decisions about staffing, stock and sales as well as raise profit margins.

“When your business lives and dies by the people who walk through the door, you have to adapt your whole operation to the fluctuations in foot traffic,” says Grunshaw.

“We’ve created a way to have an idea of your numbers ahead of time, so you’re always ready for the rush before it hits.”

In the three months at Lightning Lab, which concludes with a Demo Day this week, Floc has fine-tuned their business model, further developed the technology and targeted its first customers.

Floc is finalising a trial version of the product that will allow it to run trials across New Zealand in the coming months and plans to begin testing international markets later this year.

“It is like the weather forecast, except instead of predicting sunshine and cloud we are predicting foot traffic and customers,” says Grunshaw.


http://floc.in/


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Extended Warranties: Godfreys Fined For Agreements It Sold

    New Zealand Vacuum Cleaner Company Limited (trading as Godfreys) was today fined $58,000 in the Manukau District Court after earlier pleading guilty to 10 charges relating to its extended warranty agreements. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news