Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Giving Brands Power to Unlock Snapchat Community


Giving Brands Power to Unlock Snapchat Community
Media release: for May 28, 2014

Empowering brands to reach the global community of millions of Snapchat users and help them unlock the engagement potential the platform offers is the goal of digital startup Mish Guru.

Founders Tom Harding, Ashok Fernandez and Chris Bloomfield say that despite having an estimated 100 million global users who send more than 700 million snaps each day, Snapchat has yet to release a way for brands to leverage the app to connect with customers. Mish Guru is looking to fill that gap with its social media content management tool by the same name.

“Right now, it is very ineffective for brands to manage a Snapchat account,” says co-founder Harding. “There are tons of limitations and limited analytics to determine if your strategy is working. We’ve built a tool that will turn all that on its head.”

Mish Guru’s online management tool will help brands efficiently set up, run and manage campaigns on Snapchat, and soon, on other social media networks as well.

Leveraging the Snapchat platform, Mish Guru offers an easy way to schedule posts, personalize messages and allow whole teams to contribute content. Targeted at digital agencies and social media managers, Mish Guru also provides analytic tools to measure and track results.

“Using Mish Guru, brands can send digital vouchers, promotions and engaging content to fans and customers in a hassle-free way on the hottest social network,” says Harding.

Founded during digital startup accelerator programme Lightning Lab, Mish Guru is gaining traction quickly with BigPipe Broadband already committed to a trial as well as major New Zealand digital agency Young & Shand.

With the programme’s conclusion at Demo Day this week, Mish Guru is focusing on growing its team, locking in its existing user base and testing the international market.

“We’ve found a way to help marketers engage directly with customers and maximize their use of the widely popular channel,” says Harding. “No one else is doing this.”

ENDS

http://mish.guru


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Auckland Transport Case: Men Guilty Of Corruption And Bribery Will Spend Time In Jail

Two men who were found guilty of corruption and bribery in a Serious Fraud Office (SFO) trial have been sentenced in the Auckland High Court today... The pair are guilty of corruption and bribery offences relating to more than $1 million of bribes which took place between 2005 and 2013 at Rodney District Council and Auckland Transport. More>>

ALSO:

Hager Raid: Westpac Wrong To Release Bank Records To Police

The Privacy Commissioner has censured Westpac Banking Corp for releasing without a court order more than 10 months of bank records belonging to the political activist and journalist Nicky Hager during a police investigation into leaked information published in Hager's 2014 pre-election book, 'Dirty Politics'. More>>

ALSO:

EARLIER:

Crown Accounts: Government Ekes Out Six-Month Surplus Of $9M

The New Zealand government eked out a tiny surplus in the first six months of the fiscal year as growth in domestic consumption lifted the goods and services tax take, while uncertainties over the Kaikoura earthquake costs meant expenses were less than expected. More>>

ALSO:

Almost 400 Jobs: Shock At Cadbury's Dunedin Factory Closure

Workers at Cadbury in Dunedin are reeling after learning this morning that the iconic Cadbury factory is to close, with the loss of almost 400 jobs... “The company had reported it was doing well and this has come out of the blue,” says Chas. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news