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Giving Brands Power to Unlock Snapchat Community

Giving Brands Power to Unlock Snapchat Community
Media release: for May 28, 2014

Empowering brands to reach the global community of millions of Snapchat users and help them unlock the engagement potential the platform offers is the goal of digital startup Mish Guru.

Founders Tom Harding, Ashok Fernandez and Chris Bloomfield say that despite having an estimated 100 million global users who send more than 700 million snaps each day, Snapchat has yet to release a way for brands to leverage the app to connect with customers. Mish Guru is looking to fill that gap with its social media content management tool by the same name.

“Right now, it is very ineffective for brands to manage a Snapchat account,” says co-founder Harding. “There are tons of limitations and limited analytics to determine if your strategy is working. We’ve built a tool that will turn all that on its head.”

Mish Guru’s online management tool will help brands efficiently set up, run and manage campaigns on Snapchat, and soon, on other social media networks as well.

Leveraging the Snapchat platform, Mish Guru offers an easy way to schedule posts, personalize messages and allow whole teams to contribute content. Targeted at digital agencies and social media managers, Mish Guru also provides analytic tools to measure and track results.

“Using Mish Guru, brands can send digital vouchers, promotions and engaging content to fans and customers in a hassle-free way on the hottest social network,” says Harding.

Founded during digital startup accelerator programme Lightning Lab, Mish Guru is gaining traction quickly with BigPipe Broadband already committed to a trial as well as major New Zealand digital agency Young & Shand.

With the programme’s conclusion at Demo Day this week, Mish Guru is focusing on growing its team, locking in its existing user base and testing the international market.

“We’ve found a way to help marketers engage directly with customers and maximize their use of the widely popular channel,” says Harding. “No one else is doing this.”


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