Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Giving Brands Power to Unlock Snapchat Community


Giving Brands Power to Unlock Snapchat Community
Media release: for May 28, 2014

Empowering brands to reach the global community of millions of Snapchat users and help them unlock the engagement potential the platform offers is the goal of digital startup Mish Guru.

Founders Tom Harding, Ashok Fernandez and Chris Bloomfield say that despite having an estimated 100 million global users who send more than 700 million snaps each day, Snapchat has yet to release a way for brands to leverage the app to connect with customers. Mish Guru is looking to fill that gap with its social media content management tool by the same name.

“Right now, it is very ineffective for brands to manage a Snapchat account,” says co-founder Harding. “There are tons of limitations and limited analytics to determine if your strategy is working. We’ve built a tool that will turn all that on its head.”

Mish Guru’s online management tool will help brands efficiently set up, run and manage campaigns on Snapchat, and soon, on other social media networks as well.

Leveraging the Snapchat platform, Mish Guru offers an easy way to schedule posts, personalize messages and allow whole teams to contribute content. Targeted at digital agencies and social media managers, Mish Guru also provides analytic tools to measure and track results.

“Using Mish Guru, brands can send digital vouchers, promotions and engaging content to fans and customers in a hassle-free way on the hottest social network,” says Harding.

Founded during digital startup accelerator programme Lightning Lab, Mish Guru is gaining traction quickly with BigPipe Broadband already committed to a trial as well as major New Zealand digital agency Young & Shand.

With the programme’s conclusion at Demo Day this week, Mish Guru is focusing on growing its team, locking in its existing user base and testing the international market.

“We’ve found a way to help marketers engage directly with customers and maximize their use of the widely popular channel,” says Harding. “No one else is doing this.”

ENDS

http://mish.guru


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Women's Affairs: Government Accepts Recommendations On Pay Equity

The Government will update the Equal Pay Act and amend the Employment Relations Act to implement recommendations of the Joint Working Group on Pay Equity. More>>

ALSO:

Immigration: Increase In Seasonal Workers For RSE

The current cap will be increased by 1,000 from 9,500 to 10,500 RSE workers for the 2016-17 season. Mr Woodhouse says the horticulture and viticulture industry is New Zealand’s fourth largest export industry, producing almost $5 billion in exports. More>>

ALSO:

Hurunui: Crown Irrigation Invests Up To $3.4m In North Canterbury

Crown Irrigation Investments will invest up to $3.4m in the Hurunui Water Project, an irrigation scheme that will be capable of irrigating up to 21,000 hectares on the south side of the Hurunui River in North Canterbury. More>>

ALSO:

Not So Great:Butterfly Eradication Success

The invasive pest great white butterfly has been eradicated from New Zealand in a world-first achievement, Primary Industries Minister Nathan Guy and Conservation Minister Maggie Barry say. More>>

Gordon Campbell: On The Government’s Tax Cuts Fixation

Long before the earthquake hit, the dodginess of the government tax cuts programnme was evident in the language of its packaging. It is being touted as a “tax cuts and family care” package... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news