Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mediaworks TV Announces Four Plus 1

Mediaworks TV Announces Four Plus 1


MediaWorks will launch a ‘plus one’ version of popular entertainment channel FOUR on the Freeview and SKY platforms next month. The new channel will be an exact duplicate of FOUR, broadcast an hour later.

MediaWorks TV CEO, Paul Maher says the channel provides more choice and flexibility for viewers, and increased reach for advertisers.

“With FOUR Plus1 added to the existing TV3 Plus 1 channel and the 3NOW Video On Demand service, our viewers will have more options for watching their favourite TV3 and FOUR shows than ever before,” he says.

“Adding a plus one channel will also boost FOUR’s audience numbers, delivering increased value for our clients.”

Plus one channels have been shown to significantly increase overall audience share, locally and internationally. So far in 2014, TV3 Plus1 has contributed 8% to TV3’s primetime share of the key 25-54 year old audience. A similar boost is expected for FOUR following the launch of FOUR Plus 1.

Launched in 2011, FOUR is the fourth most significant TV channel in the New Zealand market, a popular entertainment channel aimed at 18-49 year-olds. Its schedule includes hit shows like The Simpsons, New Girl, Family Guy, America’s Next Top Model and Glee, plus a range of blockbuster and classic movies. FOUR was named Media Brand of the Year at the 2012 CAANZ Media Awards.

MediaWorks is promising a big winter on FOUR, including premiere seasons of The Witches of East End, Bad Teacher, and Robin Williams and Sarah Michelle Gellar comedy Crazy Ones, plus all new episodes of favourites Face-Off, Family Guy, Community and Top Chef.

- ends -

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Trade Plans: Prime Minister's Speech To International Business Forum

"The work to improve public services, build infrastructure, and solve social problems is possible only because we have enjoyed sustained, solid economic growth. A big reason for that is the Government’s consistent agenda of economic reform, and our determination to open up more opportunities for trade with the world." More>>

ALSO:

Media: TVNZ Flags Job Cuts To Arrest Profit Decline

Chief executive Kevin Kenrick said the changes were aimed at creating "a sustainable future video content business for TVNZ in an ever-changing media market." More>>

ALSO:

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

f work for Pumpkin Patch staff

Retail: Pumpkin Patch Brand, IP Sold To Catch Group

The receivers of failed children's clothing retailer Pumpkin Patch have confirmed that the company's brand and intellectual property have been sold to Australian online retailer Catch Group. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news