Yahoo NZ Launches New Homepage with Enhanced Personalisation
Yahoo New Zealand Launches New Homepage with Enhanced Personalisation
Auckland, May 29, 2014 – Following the success of the Yahoo global homepage launch, Yahoo New Zealand today announced its new homepage will be launched in June 2014.
The innovative new homepage curates premium content from across the Yahoo New Zealand network and delivers the best content experience suited for the device across desktop, mobile and tablet screens.
Additionally, the new scroll of content brings together information and entertainment from around the network personalised through a sophisticated algorithm to deliver the most relevant content for each user.
Louis Niven, Yahoo New Zealand General Manager Sales, said, “Every month around 1.8 million Kiwis visit Yahoo New Zealand on desktop, mobile and tablet, with more than 915,000 tuning in via mobile alone, and the new homepage plays to the strengths of these different devices.”
“Along with sophisticated personalisation functionality, the new homepage delivers an enhanced mobile and tablet experience which has been proved in other Yahoo markets to driver greater user engagement with people spending longer and coming more often to the new homepage,” Louis said.
For advertisers, the new homepage offers a simplified ad-buy process where one ad-buy delivers campaigns across any device.
”Our vision is to enrich the daily lives of our audiences and ensure they remain informed, entertained and inspired – the new homepage not only delivers on this vision but it leverages the best technology in market from Yahoo, delivering more effective and engaging product for our advertisers.”
Advertising opportunities are available now.
About Yahoo New
Yahoo New Zealand is the country’s largest media site, serving up news, views and entertainment from New Zealand and around the world. It is the go-to place for informing and connecting Kiwis with friends, family and the community. Yahoo New Zealand’s platform, combined with its unique approach of Science + Art + Scale, connects advertisers to the consumers who build their businesses. Yahoo employs more than 40 dedicated editorial, creative and media specialists in New Zealand. Yahoo! is the trademark and / or registered trademark of Yahoo Inc.