Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Yahoo NZ Launches New Homepage with Enhanced Personalisation

Yahoo New Zealand Launches New Homepage with Enhanced Personalisation

Auckland, May 29, 2014 – Following the success of the Yahoo global homepage launch, Yahoo New Zealand today announced its new homepage will be launched in June 2014.

The innovative new homepage curates premium content from across the Yahoo New Zealand network and delivers the best content experience suited for the device across desktop, mobile and tablet screens.

Additionally, the new scroll of content brings together information and entertainment from around the network personalised through a sophisticated algorithm to deliver the most relevant content for each user.

Louis Niven, Yahoo New Zealand General Manager Sales, said, “Every month around 1.8 million Kiwis visit Yahoo New Zealand on desktop, mobile and tablet, with more than 915,000 tuning in via mobile alone, and the new homepage plays to the strengths of these different devices.”

“Along with sophisticated personalisation functionality, the new homepage delivers an enhanced mobile and tablet experience which has been proved in other Yahoo markets to driver greater user engagement with people spending longer and coming more often to the new homepage,” Louis said.

For advertisers, the new homepage offers a simplified ad-buy process where one ad-buy delivers campaigns across any device.

”Our vision is to enrich the daily lives of our audiences and ensure they remain informed, entertained and inspired – the new homepage not only delivers on this vision but it leverages the best technology in market from Yahoo, delivering more effective and engaging product for our advertisers.”

Advertising opportunities are available now.

About Yahoo New Zealand
Yahoo New Zealand is the country’s largest media site, serving up news, views and entertainment from New Zealand and around the world. It is the go-to place for informing and connecting Kiwis with friends, family and the community. Yahoo New Zealand’s platform, combined with its unique approach of Science + Art + Scale, connects advertisers to the consumers who build their businesses. Yahoo employs more than 40 dedicated editorial, creative and media specialists in New Zealand. Yahoo! is the trademark and / or registered trademark of Yahoo Inc.

http://nz.yahoo.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news