Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Professionalism and growth top of mind for new PR president

Professionalism and growth top of mind for new PR president

Continuing to move the Public Relations Institute of New Zealand (PRINZ) in a modern and professional direction will be the hallmark of incoming president Bruce Fraser’s tenure.

The Bay of Plenty-based public relations and communications consultant replaces outgoing president, Pauline Rose, who has been in the role for the past year.

Mr Fraser is director of Fraser Consultants and has been actively involved in New Zealand’s public relations industry since 1996 and PRINZ since 1997 in a variety of capacities. This includes helping establish the Bay of Plenty Communicators Group, previously sitting on the National Council and Fellows Executive, and two years as the national coordinator for the Institute’s accreditation programme, APR.

“It’s important for me to be involved because I believe public relations can add strong value to businesses and organisations. To do that, we need to set high professional standards and consistently use industry best practice, which are helped through working within a professional association like PRINZ.

“I have learnt so much from being involved, it keeps all PR matters top-of-mind for me in the way I work as a consultant within my own business. Membership gives people the opportunity to listen to other experienced members and put their own ideas forward as well.

“I see public relations becoming more and more about developing and fostering positive relationships between organisations and various publics. It’s about looking at your relationships and how you can use best practice to grow the quality of those relationships for our clients – listening and taking notice are just as important as getting messages out to people.”

Mr Fraser says he will be focused on continuing to drive membership by improving benefits for current and potential members, including encouraging professional development through courses, fresh ideas and speakers, and open and frank panel discussions and wider industry conversations.

“As practitioners, there are changing expectations around how we engage in conversations with stakeholders. Community expectations on the level of communication and involvement are increasing. Social media will be increasingly be part of this.

“Another goal I see for the industry is around continuing to push for public relations and communication management people to be at the top decision-making levels in organisations, to be sitting at board and executive tables.”

With PRINZ entering its 60th year, Mr Fraser says there are exciting times ahead.

“It’s an absolute milestone to reach this point and in such a healthy state. I’m looking forward to where things go from here.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Royal Society: Review Finds Community Water Fluoridation Safe And Effective

A review of the scientific evidence for and against the efficacy and safety of fluoridation of public water supplies has found that the levels of fluoridation used in New Zealand create no health risks and provide protection against tooth decay. More>>

ALSO:

Scoop Business: Croxley Calls Time On NZ Production In Face Of Cheap Imports

Croxley Stationery, whose stationery brands include Olympic, Warwick and Collins, plans to cease manufacturing in New Zealand because it has struggled to compete with lower-cost imports in a market where the printed word is giving way to electronic communications. More>>

ALSO:

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Convention Centre: Major New SkyCity Hotel And Laneway For Auckland

Today SKYCITY Entertainment Group Limited revealed plans to build a new hotel and pedestrian laneway of bars, restaurants and boutique shopping on land it owns in the Nelson and Hobson Streets block, expanding the SKYCITY Entertainment Precinct. More>>

ALSO:

Igniting The Spark: Bringing The Digital Enabler To Life

Changing a name is, relatively speaking, the easy part of a re-invention. Changing a culture, getting all the ducks in a row, turning yourself inside-out to become customer-inspired is a much bigger challenge. More>>

ALSO:

Ebola And NZ: Targeted Screening At Airport But Risk Low

The risk of any cases of Ebola in New Zealand remains very low, but health and border authorities are well prepared... anyone arriving in New Zealand who in the last three weeks has visited countries affected will be screened for symptoms of the disease. More>>

ALSO:

Scoop Business: Brewer Seeking Crowd-Funding Cancels Shareholders’ Dividends

Shareholders in Renaissance Brewing company, the first business to seek equity through crowd-funding in New Zealand, have cancelled their claim on $147,000 of accumulated earnings “to make Renaissance a more attractive investment opportunity.” More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news