Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Professionalism and growth top of mind for new PR president

Professionalism and growth top of mind for new PR president

Continuing to move the Public Relations Institute of New Zealand (PRINZ) in a modern and professional direction will be the hallmark of incoming president Bruce Fraser’s tenure.

The Bay of Plenty-based public relations and communications consultant replaces outgoing president, Pauline Rose, who has been in the role for the past year.

Mr Fraser is director of Fraser Consultants and has been actively involved in New Zealand’s public relations industry since 1996 and PRINZ since 1997 in a variety of capacities. This includes helping establish the Bay of Plenty Communicators Group, previously sitting on the National Council and Fellows Executive, and two years as the national coordinator for the Institute’s accreditation programme, APR.

“It’s important for me to be involved because I believe public relations can add strong value to businesses and organisations. To do that, we need to set high professional standards and consistently use industry best practice, which are helped through working within a professional association like PRINZ.

“I have learnt so much from being involved, it keeps all PR matters top-of-mind for me in the way I work as a consultant within my own business. Membership gives people the opportunity to listen to other experienced members and put their own ideas forward as well.

“I see public relations becoming more and more about developing and fostering positive relationships between organisations and various publics. It’s about looking at your relationships and how you can use best practice to grow the quality of those relationships for our clients – listening and taking notice are just as important as getting messages out to people.”

Mr Fraser says he will be focused on continuing to drive membership by improving benefits for current and potential members, including encouraging professional development through courses, fresh ideas and speakers, and open and frank panel discussions and wider industry conversations.

“As practitioners, there are changing expectations around how we engage in conversations with stakeholders. Community expectations on the level of communication and involvement are increasing. Social media will be increasingly be part of this.

“Another goal I see for the industry is around continuing to push for public relations and communication management people to be at the top decision-making levels in organisations, to be sitting at board and executive tables.”

With PRINZ entering its 60th year, Mr Fraser says there are exciting times ahead.

“It’s an absolute milestone to reach this point and in such a healthy state. I’m looking forward to where things go from here.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Scoop Business: ComCom Charges Hawkins’ Finance Companies Over Debt Recovery

The Commerce Commission has filed criminal proceedings against two finance companies run by former 1980s high-flyer Allan Hawkins over their debt recovery practices. More>>

ALSO:

Science Media Centre: The Big Science Stories Of 2014

It was a dramatic year for science, one that witnessed a severe outbreak of Ebola in West Africa and an historic mission to land a space probe on a comet. On the home front... headlines with animal testing for 'legal highs', 1080 use to tackle increased pest numbers and court action over genetically modified organisms among the most-covered stories. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news