Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Professionalism and growth top of mind for new PR president

Professionalism and growth top of mind for new PR president

Continuing to move the Public Relations Institute of New Zealand (PRINZ) in a modern and professional direction will be the hallmark of incoming president Bruce Fraser’s tenure.

The Bay of Plenty-based public relations and communications consultant replaces outgoing president, Pauline Rose, who has been in the role for the past year.

Mr Fraser is director of Fraser Consultants and has been actively involved in New Zealand’s public relations industry since 1996 and PRINZ since 1997 in a variety of capacities. This includes helping establish the Bay of Plenty Communicators Group, previously sitting on the National Council and Fellows Executive, and two years as the national coordinator for the Institute’s accreditation programme, APR.

“It’s important for me to be involved because I believe public relations can add strong value to businesses and organisations. To do that, we need to set high professional standards and consistently use industry best practice, which are helped through working within a professional association like PRINZ.

“I have learnt so much from being involved, it keeps all PR matters top-of-mind for me in the way I work as a consultant within my own business. Membership gives people the opportunity to listen to other experienced members and put their own ideas forward as well.

“I see public relations becoming more and more about developing and fostering positive relationships between organisations and various publics. It’s about looking at your relationships and how you can use best practice to grow the quality of those relationships for our clients – listening and taking notice are just as important as getting messages out to people.”

Mr Fraser says he will be focused on continuing to drive membership by improving benefits for current and potential members, including encouraging professional development through courses, fresh ideas and speakers, and open and frank panel discussions and wider industry conversations.

“As practitioners, there are changing expectations around how we engage in conversations with stakeholders. Community expectations on the level of communication and involvement are increasing. Social media will be increasingly be part of this.

“Another goal I see for the industry is around continuing to push for public relations and communication management people to be at the top decision-making levels in organisations, to be sitting at board and executive tables.”

With PRINZ entering its 60th year, Mr Fraser says there are exciting times ahead.

“It’s an absolute milestone to reach this point and in such a healthy state. I’m looking forward to where things go from here.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing: Affordability Drops 14%, Driven By Auckland Prices

Housing affordability across New Zealand fell 14 percent in the year ending November 2014, with Auckland’s lack of affordability set to reach levels it hit during the height of the global financial crisis, according to the latest Massey University Home Affordability Report More>>

ALSO:

The Dry: Fonterra Drops Forecast Milk Volumes By 3.3 Percent

Fonterra Cooperative Group, the worlds largest dairy exporter, reduced its milk volume forecast for the 2014-2015 season by 3.3 per cent due to the impact of dry weather on production in recent weeks. More>>

ALSO:

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news