Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


At-Home Espresso Machines Trump Café Coffee

At-Home Espresso Machines Trump Café Coffee

¾ of coffee machine owners save money on café coffees

Auckland, 2 June 2014 – A new, nationwide survey of espresso machine owners, by Canstar Blue reveals that 60% of people prefer the coffee they make at home to that bought in a café.

Having their own coffee machine has saved owners money on café coffees, says Derek Bonnar, Canstar General Manager, New Zealand.

“More than three quarters of respondents reported that they had saved money by purchasing their own coffee machine, and in the Waikato that rises to 81%. We’ve also found that coffee machine owners drink more coffee after buying an espresso machine, with 75% of Aucklanders upping their caffeine intake post-purchase, followed by Cantabrians (73%).”

The decision to buy a coffee machine was an impulse purchase for a large minority of owners. Aucklanders were nearly twice as likely to buy a coffee machine on a whim, compared to those from other regions.

Bonnar says that the majority of owners are using their coffee machine every day.

“More than two thirds of owners are using their machines daily. It’s clear that they love their coffee and a staggering 85% show off their home-barista skills by making coffee for their guests.”

Breaking our coffee habits down by region:

Aucklanders: Most likely to purchase the same brand and flavour time and time again (63%). They are most likely to be confident in their at-home barista skills when making coffee for guests (88%), most likely to use their machine every day (75%), most likely to prefer the coffee they make at home to that bought in a café (71%), most likely to buy a coffee machine on impulse (61%), most likely to have drunk instant coffee at home before buying their coffee machine(78%) and most likely to drink more coffee since they bought their machine (75%).

Wellingtonians: Have remained loyal to their café culture with only 54% preferring their own coffee to that of their local baristas. They are also the least likely to drink more coffee since the purchase of their coffee machine (49%), least likely to have drunk instant coffee at home before buying a coffee machine (64%), and least likely to have saved money on café coffees since the purchase of their machine (70%).

Cantabrians: are least likely to be brand loyal as only 42% reach for the same flavour and brand time and time again. They are least likely to be confident in their at-home barista skills when making coffee for guests (78%), least likely to use their coffee machine everyday (56%), and equal least likely(with Waikato) to have bought their machine as an impulse purchase (33%).

Waikato people: are most likely to have saved money on café coffees since they bought their coffee machine (81%), least likely to rarely use their coffee machine (22%) and equal least likely (with Canterbury) to have bought their coffee machine on impulse (33%).

The survey asked respondents to rate their coffee machines across 8 categories:

1. Overall satisfaction with the coffee machine
2. Value for money
3. Reliability
4. Performance
5. Ease of use
6. Ease of cleaning and maintenance
7. Design
8. Taste of the coffee

Nespresso prevailed as the overall winner with near perfect scores across all eight categories, ahead of (in no particular order) Sunbeam, Breville and DeLonghi.

“Nespresso has a great range of machines that are very easy to use and produce a great ‘cup of joe’. With an innovative range of flavours and high end retail stores and internet purchasing Nespresso has set a very high standard for the rest of the market,” says Bonnar.

About the survey
Canstar Blue commissions Research Now to regularly survey 2,500 New Zealand consumers to measure their satisfaction across a range of products and services. The outcomes reported here are the results from a survey of consumers who have purchased an espresso machine in the last three years, in this case, 391 people. The survey has a margin of error +/- 5%

Age Groups:
Gen Y: 18-29
Gen X: 30-44
Baby Boomers: 45+

To view the full results of the Canstar Blue survey go to:


© Scoop Media

Business Headlines | Sci-Tech Headlines


Trade: NZ Trade Deficit Widens To A Record In September

Oct. 27 (BusinessDesk) - New Zealand's monthly trade deficit widened to a record in September as meat exports dropped to their lowest level in more than three years. More>>


Animal Welfare: Cruel Practices Condemned By DairyNZ Chief

DairyNZ chief executive Tim Mackle says cruel and illegal practices are not in any way condoned or accepted by the industry as part of dairy farming.

Tim says the video released today by Farmwatch shows some footage of transport companies and their workers, as well as some unacceptable behaviour by farmers of dragging calves. More>>


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


International Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news