Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


At-Home Espresso Machines Trump Café Coffee

At-Home Espresso Machines Trump Café Coffee

¾ of coffee machine owners save money on café coffees

Auckland, 2 June 2014 – A new, nationwide survey of espresso machine owners, by Canstar Blue reveals that 60% of people prefer the coffee they make at home to that bought in a café.

Having their own coffee machine has saved owners money on café coffees, says Derek Bonnar, Canstar General Manager, New Zealand.

“More than three quarters of respondents reported that they had saved money by purchasing their own coffee machine, and in the Waikato that rises to 81%. We’ve also found that coffee machine owners drink more coffee after buying an espresso machine, with 75% of Aucklanders upping their caffeine intake post-purchase, followed by Cantabrians (73%).”

The decision to buy a coffee machine was an impulse purchase for a large minority of owners. Aucklanders were nearly twice as likely to buy a coffee machine on a whim, compared to those from other regions.

Bonnar says that the majority of owners are using their coffee machine every day.

“More than two thirds of owners are using their machines daily. It’s clear that they love their coffee and a staggering 85% show off their home-barista skills by making coffee for their guests.”

Breaking our coffee habits down by region:

Aucklanders: Most likely to purchase the same brand and flavour time and time again (63%). They are most likely to be confident in their at-home barista skills when making coffee for guests (88%), most likely to use their machine every day (75%), most likely to prefer the coffee they make at home to that bought in a café (71%), most likely to buy a coffee machine on impulse (61%), most likely to have drunk instant coffee at home before buying their coffee machine(78%) and most likely to drink more coffee since they bought their machine (75%).

Wellingtonians: Have remained loyal to their café culture with only 54% preferring their own coffee to that of their local baristas. They are also the least likely to drink more coffee since the purchase of their coffee machine (49%), least likely to have drunk instant coffee at home before buying a coffee machine (64%), and least likely to have saved money on café coffees since the purchase of their machine (70%).

Cantabrians: are least likely to be brand loyal as only 42% reach for the same flavour and brand time and time again. They are least likely to be confident in their at-home barista skills when making coffee for guests (78%), least likely to use their coffee machine everyday (56%), and equal least likely(with Waikato) to have bought their machine as an impulse purchase (33%).

Waikato people: are most likely to have saved money on café coffees since they bought their coffee machine (81%), least likely to rarely use their coffee machine (22%) and equal least likely (with Canterbury) to have bought their coffee machine on impulse (33%).

The survey asked respondents to rate their coffee machines across 8 categories:

1. Overall satisfaction with the coffee machine
2. Value for money
3. Reliability
4. Performance
5. Ease of use
6. Ease of cleaning and maintenance
7. Design
8. Taste of the coffee

Nespresso prevailed as the overall winner with near perfect scores across all eight categories, ahead of (in no particular order) Sunbeam, Breville and DeLonghi.

“Nespresso has a great range of machines that are very easy to use and produce a great ‘cup of joe’. With an innovative range of flavours and high end retail stores and internet purchasing Nespresso has set a very high standard for the rest of the market,” says Bonnar.

About the survey
Canstar Blue commissions Research Now to regularly survey 2,500 New Zealand consumers to measure their satisfaction across a range of products and services. The outcomes reported here are the results from a survey of consumers who have purchased an espresso machine in the last three years, in this case, 391 people. The survey has a margin of error +/- 5%

Age Groups:
Gen Y: 18-29
Gen X: 30-44
Baby Boomers: 45+

To view the full results of the Canstar Blue survey go to: www.canstarblue.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Trade Agreements: TPP Minus US Starting To Gain Ground

The Japanese government is picking up the pace on reviving the Trans-Pacific Partnership trade and investment deal, with talks scheduled next month among the 11 countries left in the pact after the withdrawal by the US after the election of president Donald Trump. More>>

ALSO:

PACER:

Prices Up 2.2%: Annual Inflation Highest In Over Five Years

"Rising petrol prices along with the annual rise in cigarette and tobacco tax lifted inflation," prices senior manager Jason Attewell said. "Petrol prices in New Zealand are closely linked to global oil prices, and cigarettes and tobacco taxes rise in the March quarter each year". More>>

ALSO:

Undertaxed? NZ Income Tax Rate Second Lowest Among Developed Nations

New Zealand workers pay the second smallest portion of their income to the government among developed nations and less than half the average ratio of their Organisation for Economic Cooperation and Development peers. More>>

ALSO:

Cyclone Cook: Round Up Of This Week’s Weather

One of the significant impacts this week was flooding due to excessive rainfall amounts. Rainfall amounts topped out at 350mm over the past 60 hours in parts of northwest Nelson, with 200mm+ measurements recorded about Coromandel Peninsula, and between 150-200mm in the Kaimai Ranges. Rainfall amounts of between 30-50mm were commonplace elsewhere. More>>

ALSO:

Earlier: Batten Down The Hatches For Cyclone Cook

Although fast-moving, Cyclone Cook will be destructive and MetService Expert Meteorologists have issued Severe Wind Warnings for the whole of the North Island apart from Northland... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news