Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Hell Unleashes Australasia’s Hottest Pizza

3 June 2014

Hell Unleashes Australasia’s Hottest Pizza – Invites Kiwis to Take It On If They Dare

This week, HELL is launching what it claims is the hottest pizza in Australasia. Christened the Angry Dragon, the R18 pizza is topped with Ghost Peppers, a record-breaking chilli pepper that measures 1 million Scoville heat units (SHU). It also features extra-spicy Dragon’s Fury Sauce from Fire Dragon Chillies.

Other ingredients include pepperoni, capsicum, Huffman’s Hot Sauce and black pepper.

HELL General Manager, Ben Cumming, says that only the bravest of souls should consider tackling the Angry Dragon.

“Believe us when we say that this pizza is hot – we have had it tested at a New Zealand lab and it has been verified as the hottest pizza in Australasia,” says Ben. “When we taste-tested the pizza, not one of the eight people trying it could finish more than two snack slices.”

“We know our customers are adventurous and are open to trying new things, which is why we are constantly striving to push the boundaries with innovative, new products like the Angry Dragon” adds Ben. “We think our customers, especially spicy food fans, are going to love this latest addition and will be open to giving it a go.”

Customers dining in at HELL can enter the ‘Slay the Dragon’ Challenge. Participants who successfully finish the entire pizza will receive:
• A full refund of the cost of the Angry Dragon pizza
• A free change of ‘Dragon Slayer’ HELL undies
• A Dragon Slayer certificate
• Full bragging rights with their picture on the HEL ‘Wall of Flame’ in-store and on the HELL Facebook page.

HELL customers eating the pizza at home will be able to post the evidence on the HELL Facebook page for inclusion on the online Wall of Flame and Wall of Shame or send videos and imagery to feedback@hell.co.nz.

There are strict guidelines around who can purchase the Angry Dragon. The pizza cannot be eaten by anyone who is pregnant or suffers from any condition that may be exacerbated by eating hot food. Customers must also sign a mandatory waiver that indemnifies HELL from loss or damages and assumes all risks of personal injury, possible loss of life, loss of earnings, and risks of damage to or loss of personal property.

“We are taking safety very seriously,” says Ben. “As well as strict rules around who can buy and consume the pizza, HELL employees have also received detailed instructions to prevent any injuries. This includes having to wear gloves at all times when preparing the pizza, which are then removed and thrown away immediately when finished.”

HELL supplier, Carrello del Gelato has produced an antidote especially for the Angry Dragon – a soothing Cucumber & Yoghurt Gelato. This is available for $4 with any Angry Dragon purchased. According to HELL: “It aint gonna solve your pain, but it might help…”

The cost of The Angry Dragon is $21 for a double and $10 for a snack. Customers can choose a vegetarian option by removing the pepperoni and adding an ingredient of their choice.

For more information on HELL and a full menu, visit www.hellpizza.com. Full conditions and details of the ‘Slay the Dragon’ challenge will also be on the website.

About Hell Pizza
Hell Pizza was launched in New Zealand in 1996, in Wellington. It has since expanded throughout the North and South Islands and can also be found internationally, including in the UK, Asia and Canada. In 2006, the founders sold the New Zealand Master Franchise Rights to Tasman Pacific Foods. However, standards started to slip under the new owners – quality was down and franchise holders were unhappy. After returning from a stint developing the business overseas in 2009, original founders, Callum and Stu, bought Hell Pizza New Zealand back. Since then, the focus has been on reconnecting with Kiwi customers, improving ingredients and launching some great new products. They have also had fun with their marketing approach, sometimes treading on a few toes but always attracting attention and the on-going loyalty of their customers. For more information visit www.hellpizza.com.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Real Estate: Housing Prices Head South In Most Of NZ

Housing became more affordable for first home buyers in many parts of the country including Auckland last month, as falling prices more than offset rising mortgage interest rates. More>>

ALSO:

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:

NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news