Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Pitango Focuses on Growth with New Managing Director

JUNE 2014

Pitango Focuses on Growth with New Managing Director Appointment

As the biggest manufacturer of organic New Zealand grown product in New Zealand, Pitango are expected to have strong growth year as the company announces the appointment of new managing Director, Graeme Laurence.

With new ownership; Beak and Johnson and Laurence at the helm, Pitango has risen out of receivership it incurred in late 2012, and is looking forward to a bright future focused on growth, category development and export opportunities.

“Pitango is a much loved New Zealand brand, one which I’m excited to share with many more countries as we focus on exporting further in 2014”; Graeme Laurence; Pitango Managing Director.

Laurence has 19 years’ experience in the FMCG grocery industry, beginning his career at WoolWorths in the 1990s and progressing to senior sales and marketing roles, including Sales and Marketing Director at Davies Food and Sales Director at Goodmen Fielder. Before joining Pitango, he ran his own sales agency LionShare New Zealand, a marketer and distributor to the wholesale and retail sector.

As Managing Director, Laurence will focus on product development while maintaining Pitango’s heritage brand of fresh, healthy, tasty meal products made with organic ingredients grown and sourced in New Zealand.

Laurence is charged with expanding Pitango’s export business in the future, investigating opportunities in Japan, Korea and the West Coast of America. His extensive experience, drive and passion for the brand will help Pitango continue to prosper in New Zealand, Australia and further afield.

“Pitango is a brand that really appeals to my love of good quality food that is accessible for everyone. To me it sums up what is great about the New Zealand food industry. I am really excited about helping to grow the brand and broadening its appeal to consumers” Laurence continues.

With an aim to grow the business in New Zealand and Australia through investment and new category development, the coming year will see several new product developments and a move to a new purpose built factory, providing greater capacity.

Committed to making natural food using organic ingredients, Pitango continues to work with New Zealand organic farmers to source ingredients, holding firmly to its New Zealand roots despite new ownership by Australian company Beak & Johnston. The business has been deliberately kept in New Zealand with the focus remaining on supporting New Zealand farmers and employing Kiwis.

Editor’s Note; Pitango creates authentic, home-cooked-style meals, made with fresh, natural, New Zealand-grown ingredients. Working with expert organic farmers to source high quality produce, that is better for us and the environment, Pitango is passionate about real food that tastes great. With a focus on innovation and evolution, Pitango strives to continue to meet consumer needs by developing delicious recipes that can be enjoyed with ease.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Scouring: Cavalier Merger Would Extract 'Monopoly Rents' - Godfrey Hirst

A merger of Cavalier Wool Holdings and New Zealand Wool Services International's two wool scouring operations would create a monopoly, says carpet maker Godfrey Hirst. The Commerce Commission on Friday released its second draft determination on the merger, maintaining its view that the public benefits would outweigh the loss of competition. More>>


Scoop Review Of Books: She Means Business

As Foreman says in her conclusion, this is a business book. It opens with a brief biographical section followed by a collection of interesting tips for entrepreneurs... More>>


Hourly Wage Gap Grows: Gender Pay Gap Still Fixed At Fourteen Percent

“The totally unchanged pay gap is a slap in the face for women, families and the economy,” says Coalition spokesperson, Angela McLeod. Even worse, Māori and Pacific women face an outrageous pay gap of 28% and 33% when compared with the pay packets of Pākehā men. More>>


Housing: English On Housing Affordability And The Economy

"Long lead times in the planning process tend to drive prices higher in the upswing of the housing cycle. And those lead times increase the risk that eight years later, when additional supply arrives, the demand shock that spurred the additional supply has reversed. The resulting excess supply could produce a price crash..." More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news