Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Pitango Focuses on Growth with New Managing Director

MEDIA RELEASE
JUNE 2014


Pitango Focuses on Growth with New Managing Director Appointment


As the biggest manufacturer of organic New Zealand grown product in New Zealand, Pitango are expected to have strong growth year as the company announces the appointment of new managing Director, Graeme Laurence.

With new ownership; Beak and Johnson and Laurence at the helm, Pitango has risen out of receivership it incurred in late 2012, and is looking forward to a bright future focused on growth, category development and export opportunities.

“Pitango is a much loved New Zealand brand, one which I’m excited to share with many more countries as we focus on exporting further in 2014”; Graeme Laurence; Pitango Managing Director.

Laurence has 19 years’ experience in the FMCG grocery industry, beginning his career at WoolWorths in the 1990s and progressing to senior sales and marketing roles, including Sales and Marketing Director at Davies Food and Sales Director at Goodmen Fielder. Before joining Pitango, he ran his own sales agency LionShare New Zealand, a marketer and distributor to the wholesale and retail sector.

As Managing Director, Laurence will focus on product development while maintaining Pitango’s heritage brand of fresh, healthy, tasty meal products made with organic ingredients grown and sourced in New Zealand.

Laurence is charged with expanding Pitango’s export business in the future, investigating opportunities in Japan, Korea and the West Coast of America. His extensive experience, drive and passion for the brand will help Pitango continue to prosper in New Zealand, Australia and further afield.

“Pitango is a brand that really appeals to my love of good quality food that is accessible for everyone. To me it sums up what is great about the New Zealand food industry. I am really excited about helping to grow the brand and broadening its appeal to consumers” Laurence continues.

With an aim to grow the business in New Zealand and Australia through investment and new category development, the coming year will see several new product developments and a move to a new purpose built factory, providing greater capacity.

Committed to making natural food using organic ingredients, Pitango continues to work with New Zealand organic farmers to source ingredients, holding firmly to its New Zealand roots despite new ownership by Australian company Beak & Johnston. The business has been deliberately kept in New Zealand with the focus remaining on supporting New Zealand farmers and employing Kiwis.

Editor’s Note; Pitango creates authentic, home-cooked-style meals, made with fresh, natural, New Zealand-grown ingredients. Working with expert organic farmers to source high quality produce, that is better for us and the environment, Pitango is passionate about real food that tastes great. With a focus on innovation and evolution, Pitango strives to continue to meet consumer needs by developing delicious recipes that can be enjoyed with ease.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

'Irregular Accounting': Voluntary Suspension Of Fuji Xerox Govt Contracting

This suspension gives the Ministry of Business, Innovation, and Employment time to understand the full implications of the report from FUJIFILM Holdings into irregular accounting practices at FXNZ. More>>

ALSO:

MPI: Cow Disease Detected In NZ For First Time

MPI is responding to the detection of the cattle disease Mycoplasma bovis in a dairy herd in South Canterbury... The disease is commonly found in cattle globally, including in Australia, but it’s the first detection of it in New Zealand. More>>

South Island Flooding: Focus Moves To Recovery

As water recedes throughout flood-impacted areas of the South Island, Minister of Civil Defence Nathan Guy has praised the efforts of those who were involved in the response to the flooding... More>>

ALSO:

Superu Report: Land Regulation Drives Auckland House Prices

Land use regulation is responsible for up to 56 per cent of the cost of an average house in Auckland according to a new research report quantifying the impact of land use regulations, Finance Minister Steven Joyce says. More>>

ALSO:

Fund For PPP Plans: Govt Embraces Targeted Rates To Spur Urban Infrastructure

The government's latest response to the Auckland housing shortage will see central government and private sector firms invest in 'special purpose vehicles' to fund essential roading, water and drains that Auckland Council can't fund without threatening its credit rating. More>>

ALSO: