Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Pitango Focuses on Growth with New Managing Director

MEDIA RELEASE
JUNE 2014


Pitango Focuses on Growth with New Managing Director Appointment


As the biggest manufacturer of organic New Zealand grown product in New Zealand, Pitango are expected to have strong growth year as the company announces the appointment of new managing Director, Graeme Laurence.

With new ownership; Beak and Johnson and Laurence at the helm, Pitango has risen out of receivership it incurred in late 2012, and is looking forward to a bright future focused on growth, category development and export opportunities.

“Pitango is a much loved New Zealand brand, one which I’m excited to share with many more countries as we focus on exporting further in 2014”; Graeme Laurence; Pitango Managing Director.

Laurence has 19 years’ experience in the FMCG grocery industry, beginning his career at WoolWorths in the 1990s and progressing to senior sales and marketing roles, including Sales and Marketing Director at Davies Food and Sales Director at Goodmen Fielder. Before joining Pitango, he ran his own sales agency LionShare New Zealand, a marketer and distributor to the wholesale and retail sector.

As Managing Director, Laurence will focus on product development while maintaining Pitango’s heritage brand of fresh, healthy, tasty meal products made with organic ingredients grown and sourced in New Zealand.

Laurence is charged with expanding Pitango’s export business in the future, investigating opportunities in Japan, Korea and the West Coast of America. His extensive experience, drive and passion for the brand will help Pitango continue to prosper in New Zealand, Australia and further afield.

“Pitango is a brand that really appeals to my love of good quality food that is accessible for everyone. To me it sums up what is great about the New Zealand food industry. I am really excited about helping to grow the brand and broadening its appeal to consumers” Laurence continues.

With an aim to grow the business in New Zealand and Australia through investment and new category development, the coming year will see several new product developments and a move to a new purpose built factory, providing greater capacity.

Committed to making natural food using organic ingredients, Pitango continues to work with New Zealand organic farmers to source ingredients, holding firmly to its New Zealand roots despite new ownership by Australian company Beak & Johnston. The business has been deliberately kept in New Zealand with the focus remaining on supporting New Zealand farmers and employing Kiwis.

Editor’s Note; Pitango creates authentic, home-cooked-style meals, made with fresh, natural, New Zealand-grown ingredients. Working with expert organic farmers to source high quality produce, that is better for us and the environment, Pitango is passionate about real food that tastes great. With a focus on innovation and evolution, Pitango strives to continue to meet consumer needs by developing delicious recipes that can be enjoyed with ease.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Economic Update: RBNZ Says Rate Cut Seems Likely

The Reserve Bank will likely cut interest rates further as a persistently strong kiwi dollar makes it difficult for the bank to meet its inflation target, it said. The local currency fell. More>>

ALSO:

House Price Action Plan: RBNZ Signals National Lending Restrictions

The central bank wants to cap bank lending to property investors with a deposit of less than 40 percent at 5 percent and restore the 10 percent limit for owner-occupiers wanting to take out a mortgage with a deposit of less than 20 percent, according to a consultation paper released today. More>>

ALSO:

Sparks Fly: Gordon Campbell On China Steel Dumping Allegations

No doubt, officials on the China desk at MFAT have prided themselves on fashioning a niche position for New Zealand right in between the US and China – and leveraging off both of them! Well, as the Aussies would say, of MFAT: tell ‘em they’re dreaming. More>>

ALSO:

Loan Sharks: Finance Companies Found Guilty Of Breaching Fair Trading Act

Finance companies Budget Loans and Evolution Finance, run by former 1980s corporate high-flyer Allan Hawkins, have been found guilty of 106 charges of breaching the Fair Trading Act for misleading 21 borrowers while enforcing loan contracts. More>>

ALSO:

Post Panama Papers: Govt To Adopt Shewan's Foreign Trust Recommendations

The government will adopt all of the recommendations from former PwC chairman John Shewan to increase disclosure and introduce a register for foreign trusts with new legislation to be introduced next month. More>>

ALSO:

The Price Of Cheese: Cheddar At Eight-Year Low

Food prices decreased 0.5 percent in the year to June 2016, influenced by lower grocery food prices (down 2.3 percent), Statistics New Zealand said today. Compared with June 2015, cheese prices were down 9.5 percent, fresh milk was down 3.9 percent, and yoghurt was down 9.2 percent. More>>

ALSO:

Financial Advisers: New 'Customer-First' Obligations

Goldsmith plans to do away with the current adviser designations which he says have been "unsatisfactory" in that some advisers are obliged to disclose potential conflicts of interest and act in their customers' best interests, but others are not. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news