Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


A taste of New Zealand in Dubai, Taiwan and Singapore

Media release – 9 June 2014

A taste of New Zealand in Dubai, Taiwan and Singapore

New Zealand Trade and Enterprise has been giving the world a taste of New Zealand.

In Dubai, New Zealand was centre stage for the 2014 Taste New Zealand chef competition. Targeted at professional chefs, the competition aims to raise awareness of the diversity and quality of New Zealand food and drink products available in the United Arab Emirates amongst chefs, buyers, and food service and retail industry leaders. Last year, the competition helped NZTE customers secure $4 million in new deals.

Ten chefs competed in a one-hour cook-off using mystery New Zealand ingredients including meat, seafood, dairy, wine and even Marmite. The winner, Prabakaran Manickam, is the Area Head Chef for Food Fund International which has nine outlets in Middle East. He received his award from Trade Minister Hon Tim Groser, who was in Dubai as part of a visit to build relations with region.

Chef Prabakaran’s winning dish was Firstlight Venison French Rack encrusted with pistachio. He won a two-week trip for two to New Zealand, courtesy of Emirates Airline, where he will visit a range of producers.

Trade Commissioner Steve Jones, who was a judge, said: “These events put New Zealand products in front of hotel and restaurant decision-makers and buyers and bring people together in a New Zealand setting to enjoy our fresh food and try our wines.”

In Taiwan, Kiwi pies were on the menu as New Zealand companies exhibited at the 2014 Taipei International Bakery Show (TIBS), the leading professional bakery fair in Asia. Taiwan has a growing bakery industry with an increasing number of chains and manufacturers expanding into Mainland China, so there is an opportunity for New Zealand companies to become strategic partners.

NZTE worked with a renowned Taiwanese pastry chef and his team to develop 50 new recipes using New Zealand ingredients to suit local palates eg butter, cream and mascarpone (New Zealand is Taiwan’s No.1 source of dairy products), as well as savoury fillings. The pies, in particular, went down a treat with the 5000 visitors to the New Zealand Pavilion despite pies being unfamiliar to many Taiwanese.

Dean Prebble, Director of New Zealand Trade Development Centre, said: “Taiwan is an affluent market of 23 million people and imports up to 70% of its food, with New Zealand one of its top six suppliers. New Zealand producers and exporters are seen as having a competitive edge over their rivals thanks to the preferential tariff treatment under the ANZTEC trade agreement.”

Singaporeans were introduced to over 40 New Zealand food and beverage products after NZTE organised a pop-up store in one of the country’s largest malls. The New Zealand Food Fair, held in partnership with Cold Storage supermarkets, will also see products highlighted in more than 55 supermarkets.

Tony Robinson, TC in Singapore, said: “Singapore is New Zealand’s seventh largest export destination, and the largest in South East Asia. Exports grew 22.6% in the year to March 2014, the largest growth in New Zealand’s top 10 export destinations after China. New Zealand products have found a niche with consumers looking for premium safe foods, and demand is booming. This event is a great way to introduce new brands, and within days of launching, most product lines had sold out and several rounds of restocking took place to meet high demand. Cold Storage has already placed repeat orders with companies that are almost six times greater than the original orders.”

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Maritime: Navigation Safety Review Raises Big Issues For The Govt

Shipping Federation: "The reports makes it clear that the ratification of the Maritime Labour convention (MLC) is long overdue. Only when the MLC is ratified will Maritime NZ be able to inspect and enforce the labour conditions on international ships visiting our ports." More>>

ALSO:

100 Years After Einstein Prediction: Gravitational Waves Found

For the first time, scientists have observed ripples in the fabric of spacetime called gravitational waves, arriving at the earth from a cataclysmic event in the distant universe. This confirms a major prediction of Albert Einstein’s 1915 general theory of relativity and opens an unprecedented new window onto the cosmos. More>>

ALSO:

Farming: Alliance Plans To Start Docking Farmer Payments

Alliance Group, New Zealand's second-largest meat cooperative, plans to start withholding some stock payments to its farmers from next week to bolster its balance sheet and force suppliers to meet their share requirements. More>>

ALSO:

Gambling: SkyCity First Half Profit Rises 30%, Helped By High Rollers

SkyCity anticipates the Auckland business will benefit from government gaming concessions which were triggered on Nov. 11 in recognition of SkyCity’s $470 million Convention Centre development. Morrison said the concessions would allow the Auckland business to lift its activity during peak period, noting it had a record revenue week over the Christmas and New Year period. More>>

ALSO:

Money For Light: Kiwi Scientists Secure Preferential Access To Synchrotron

Science and Innovation Minister Steven Joyce today announced a three-year investment of $2.8 million in the Australian Synchrotron, the largest piece of scientific infrastructure in the Southern Hemisphere, to secure preferential access for Kiwi scientists. More>>

Telco Industry Report: Investment Hits $1.7 Bln A Year

Investment in the telecommunications sector is $1.7 billion a year, proportionately one of the highest levels in the OECD, according to a report released today on the status of the New Zealand sector. More>>

ALSO:

PGPs: New Programme Sets Sights On Strong Wool

A new collaboration between The New Zealand Merino Company (NZM) and the Ministry for Primary Industries (MPI), announced today, aims to deliver premiums for New Zealand's strong wool sector... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news