Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealand Avocados Achieve Record Sales For 2013-14 Season

New Zealand Avocados Achieve Record Sales For 2013-14 Season

TAURANGA, Monday 9 June 2014: New Zealand’s avocado industry today announced it has more than doubled its sales from last season to $136m, setting new records in both export and New Zealand markets.

This stunning return eclipses the previous sales record of $84.1m set in 2009-10 and is far in excess of the $60.4m worth of avocados sold last year.

Jen Scoular, Chief Executive of NZ Avocado, says this season’s success is due to a number of reasons including initiatives which are transforming the industry into a more cohesive and competitive sector.

The Australian and New Zealand markets have performed very well, and discipline by the market players to match supply and demand has played a big part in that.

“Our focus over the last 12 months has been to promote far more collaboration across the avocado industry – with growers, packers, New Zealand marketers, exporters and those supporting our industry. This has allowed us to start addressing and resolving issues that have previously held us back,” Scoular says.

The season has seen the successful amalgamation of our two largest exporters into one exporting group to Australia our largest market, and the continued collaboration of three exporters under one brand into Asia.

In April this year the Avocado Industry Council secured a Primary Growth Partnership (PGP) programme with the Ministry for Primary Industries to significantly increase productivity and capability, to increase sales to $280m by 2023.

The five year programme, New Zealand Avocados Go Global, will leverage the growing demand in New Zealand and in Asia for premium, safe, and healthy produce.

“There’s a world-wide trend towards eating fresh, healthy food and the nutritional benefits of eating avocados are now widely recognised and understood by consumers. This presents us with a fantastic opportunity to capitalise on this season’s sales growth going forward,” she says.

Scoular says irregular bearing remains a major challenge to being able to guarantee a consistent supply of avocados from year-to-year.

This is being addressed with research being undertaken collaboratively between NZ Avocado, Plant & Food Research, industry experts and growers.

This season’s $135.9m return comprises 4.9m 5.5kg trays of avocados. $102.9m worth were exported, while $33m worth were sold in New Zealand.

Last year a total of 2.6 million trays were produced, totalling $31.7m worth of exports, and $28.7m of local sales.

Scoular says this season’s record results also reflect the increased promotional and market development activities to raise visibilities for the amazing attributes of avocados, and to drive consumption.

“Nadia Lim, the New Zealand Avocado’s ambassador, has been a great asset in raising the profile of avocados both here at home and overseas.”

Ashby Whitehead, Chair of New Zealand Avocado Growers Association and AIC Ltd says continued collaboration across all sectors of the New Zealand avocado industry, plus discussions and partnerships with Government, scientists and experts from other horticultural fields will help push industry growth going forward.

“The industry has never been in a better position. We are identifying opportunities, prioritising markets and addressing obstacles on a path to becoming a high value, sustainable horticulture industry delivering real returns to New Zealand,” says Whitehead.


ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>


BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

TDDA: State-Of-The-Art Drug Testing Laboratory To Open In Auckland

World leading drug testing agencies, The Drug Detection Agency (TDDA) and Omega Laboratories, open New Zealand laboratory More>>

Network: Bigpipe Launches Ultra-Fast Broadband Into Wellington

Bigpipe Launches Ultra-Fast Broadband into Wellington Naked broadband provider Bigpipe has extended its national reach, announcing today, the launch of its unlimited UFB offering into Wellington. The Spark Venture business is giving Wellingtonians the ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news