Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Robots Take Over – The Vacuuming

Robots Take Over – The Vacuuming

Auckland, 11 June 2014 – Aucklanders are leading the charge towards automated vacuum cleaning according to a new survey from Canstar Blue.

The nationwide survey of recent vacuum cleaner purchasers, showed that 1-in-4 Aucklanders bought automatic or robotic vacuum cleaners, says Derek Bonnar, Canstar General Manager, New Zealand.

“Robotic vacuum cleaners have greatest appeal to Aucklanders, who are far more likely than people from other regions - in some cases up to eight times more likely in the case of the Waikato – to opt for an automated cleaner.

“Automated cleaners also found favour with the survey’s Generation X and male respondents, who perhaps don’t have the time or can’t be bothered to push a traditional vacuum cleaner around the lounge.”

Quality was the order of the day for the majority of vacuum cleaner owners. Nearly three quarters said they chose a good vacuum cleaner that had lasted them for years. Men were significantly more likely than women to purchase a good vacuum cleaner.

Many households had more than one vacuum cleaner, with those from the Waikato and the Bay of Plenty topping the stakes for vacuum cleaner ownership. Aucklanders also placed high importance on a clean car interior, with a third of those surveyed keeping a hand-held vacuum cleaner in their car. In addition, cleaning up after pets was an important purchase factor for 43% in the survey.

The survey reported an uneven split of vacuuming duties between the sexes, says Bonnar.

“Two thirds of female respondents say they do all the vacuuming in their household, compared to just over half of male respondents. In the regions Waikato men are the least likely to do all the vacuuming in their household (43 per cent) compared to 63 per cent of Auckland men.”

The survey asked respondents to rate their vacuum cleaner across six categories:

1. Overall satisfaction
2. Value for money
3. Ease of Use
4. Noise
5. Effectiveness of the clean
6. Size

Taking out the award for overall satisfaction with a near perfect score of five stars in all-but-one category is Shark, says Bonnar.

“Shark’s customers rated it at the top of a field that includes Miele, Dyson, Bosch, Nilfisk, Electrolux, Hoover and Kambrook. That’s a great result for a brand that is relatively new to the New Zealand market.”

About the survey
Canstar Blue commissions Research Now to regularly survey 2,500 New Zealand consumers to measure their satisfaction across a range of products and services. The outcomes reported here are the results from a survey of consumers who have purchased a vacuum cleaner in the last three years, in this case, 1,103 people. The survey has a margin of error +/- 3%

Age Groups:
Gen Y: 18-29
Gen X: 30-44
Baby Boomers: 45+

*To view the full results of the Canstar Blue survey go to: www.canstarblue.co.nz

About Canstar Blue:
Canstar Blue is a division of financial research and ratings company, CANSTAR, which has been operating in New Zealand for nearly a decade.

Canstar Blue uses market research to determine customer satisfaction ratings across a range of products and services in New Zealand to help consumers make the best purchasing decisions for their needs. Canstar Blue conducts similar research in Australia. New ratings are added regularly. Results are freely available to consumers who are encouraged to use the ratings as a guide to product excellence. The results can be seen at www.canstarblue.co.nz.

About CANSTAR:
Founded in 1992, CANSTAR Pty Limited is Australia and New Zealand's premier researcher of retail finance information for over 350 institutions such as banks, building societies, credit unions, finance companies, brokers, mortgage originators, life companies and finance related internet portals. CANSTAR customers use the extensive database for competitor analysis as well as a means of disseminating their product range. This information is also distributed to print and electronic media for publication and to agents, accountants, brokers and internet portals for use in advising their clients.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Finance: Major Campaign To End "Gross Overtaxation Of Savings"

The campaign – which includes a special web site through which New Zealanders can e-mail their own and other MPs and party leaders – is backed by Age Concern, Consumer NZ, the Financial Services Council and the Taxpayers’ Union. More>>

ALSO:

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news