Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Robots Take Over – The Vacuuming

Robots Take Over – The Vacuuming

Auckland, 11 June 2014 – Aucklanders are leading the charge towards automated vacuum cleaning according to a new survey from Canstar Blue.

The nationwide survey of recent vacuum cleaner purchasers, showed that 1-in-4 Aucklanders bought automatic or robotic vacuum cleaners, says Derek Bonnar, Canstar General Manager, New Zealand.

“Robotic vacuum cleaners have greatest appeal to Aucklanders, who are far more likely than people from other regions - in some cases up to eight times more likely in the case of the Waikato – to opt for an automated cleaner.

“Automated cleaners also found favour with the survey’s Generation X and male respondents, who perhaps don’t have the time or can’t be bothered to push a traditional vacuum cleaner around the lounge.”

Quality was the order of the day for the majority of vacuum cleaner owners. Nearly three quarters said they chose a good vacuum cleaner that had lasted them for years. Men were significantly more likely than women to purchase a good vacuum cleaner.

Many households had more than one vacuum cleaner, with those from the Waikato and the Bay of Plenty topping the stakes for vacuum cleaner ownership. Aucklanders also placed high importance on a clean car interior, with a third of those surveyed keeping a hand-held vacuum cleaner in their car. In addition, cleaning up after pets was an important purchase factor for 43% in the survey.

The survey reported an uneven split of vacuuming duties between the sexes, says Bonnar.

“Two thirds of female respondents say they do all the vacuuming in their household, compared to just over half of male respondents. In the regions Waikato men are the least likely to do all the vacuuming in their household (43 per cent) compared to 63 per cent of Auckland men.”

The survey asked respondents to rate their vacuum cleaner across six categories:

1. Overall satisfaction
2. Value for money
3. Ease of Use
4. Noise
5. Effectiveness of the clean
6. Size

Taking out the award for overall satisfaction with a near perfect score of five stars in all-but-one category is Shark, says Bonnar.

“Shark’s customers rated it at the top of a field that includes Miele, Dyson, Bosch, Nilfisk, Electrolux, Hoover and Kambrook. That’s a great result for a brand that is relatively new to the New Zealand market.”

About the survey
Canstar Blue commissions Research Now to regularly survey 2,500 New Zealand consumers to measure their satisfaction across a range of products and services. The outcomes reported here are the results from a survey of consumers who have purchased a vacuum cleaner in the last three years, in this case, 1,103 people. The survey has a margin of error +/- 3%

Age Groups:
Gen Y: 18-29
Gen X: 30-44
Baby Boomers: 45+

*To view the full results of the Canstar Blue survey go to: www.canstarblue.co.nz

About Canstar Blue:
Canstar Blue is a division of financial research and ratings company, CANSTAR, which has been operating in New Zealand for nearly a decade.

Canstar Blue uses market research to determine customer satisfaction ratings across a range of products and services in New Zealand to help consumers make the best purchasing decisions for their needs. Canstar Blue conducts similar research in Australia. New ratings are added regularly. Results are freely available to consumers who are encouraged to use the ratings as a guide to product excellence. The results can be seen at www.canstarblue.co.nz.

About CANSTAR:
Founded in 1992, CANSTAR Pty Limited is Australia and New Zealand's premier researcher of retail finance information for over 350 institutions such as banks, building societies, credit unions, finance companies, brokers, mortgage originators, life companies and finance related internet portals. CANSTAR customers use the extensive database for competitor analysis as well as a means of disseminating their product range. This information is also distributed to print and electronic media for publication and to agents, accountants, brokers and internet portals for use in advising their clients.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news