Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Robots Take Over – The Vacuuming

Robots Take Over – The Vacuuming

Auckland, 11 June 2014 – Aucklanders are leading the charge towards automated vacuum cleaning according to a new survey from Canstar Blue.

The nationwide survey of recent vacuum cleaner purchasers, showed that 1-in-4 Aucklanders bought automatic or robotic vacuum cleaners, says Derek Bonnar, Canstar General Manager, New Zealand.

“Robotic vacuum cleaners have greatest appeal to Aucklanders, who are far more likely than people from other regions - in some cases up to eight times more likely in the case of the Waikato – to opt for an automated cleaner.

“Automated cleaners also found favour with the survey’s Generation X and male respondents, who perhaps don’t have the time or can’t be bothered to push a traditional vacuum cleaner around the lounge.”

Quality was the order of the day for the majority of vacuum cleaner owners. Nearly three quarters said they chose a good vacuum cleaner that had lasted them for years. Men were significantly more likely than women to purchase a good vacuum cleaner.

Many households had more than one vacuum cleaner, with those from the Waikato and the Bay of Plenty topping the stakes for vacuum cleaner ownership. Aucklanders also placed high importance on a clean car interior, with a third of those surveyed keeping a hand-held vacuum cleaner in their car. In addition, cleaning up after pets was an important purchase factor for 43% in the survey.

The survey reported an uneven split of vacuuming duties between the sexes, says Bonnar.

“Two thirds of female respondents say they do all the vacuuming in their household, compared to just over half of male respondents. In the regions Waikato men are the least likely to do all the vacuuming in their household (43 per cent) compared to 63 per cent of Auckland men.”

The survey asked respondents to rate their vacuum cleaner across six categories:

1. Overall satisfaction
2. Value for money
3. Ease of Use
4. Noise
5. Effectiveness of the clean
6. Size

Taking out the award for overall satisfaction with a near perfect score of five stars in all-but-one category is Shark, says Bonnar.

“Shark’s customers rated it at the top of a field that includes Miele, Dyson, Bosch, Nilfisk, Electrolux, Hoover and Kambrook. That’s a great result for a brand that is relatively new to the New Zealand market.”

About the survey
Canstar Blue commissions Research Now to regularly survey 2,500 New Zealand consumers to measure their satisfaction across a range of products and services. The outcomes reported here are the results from a survey of consumers who have purchased a vacuum cleaner in the last three years, in this case, 1,103 people. The survey has a margin of error +/- 3%

Age Groups:
Gen Y: 18-29
Gen X: 30-44
Baby Boomers: 45+

*To view the full results of the Canstar Blue survey go to: www.canstarblue.co.nz

About Canstar Blue:
Canstar Blue is a division of financial research and ratings company, CANSTAR, which has been operating in New Zealand for nearly a decade.

Canstar Blue uses market research to determine customer satisfaction ratings across a range of products and services in New Zealand to help consumers make the best purchasing decisions for their needs. Canstar Blue conducts similar research in Australia. New ratings are added regularly. Results are freely available to consumers who are encouraged to use the ratings as a guide to product excellence. The results can be seen at www.canstarblue.co.nz.

About CANSTAR:
Founded in 1992, CANSTAR Pty Limited is Australia and New Zealand's premier researcher of retail finance information for over 350 institutions such as banks, building societies, credit unions, finance companies, brokers, mortgage originators, life companies and finance related internet portals. CANSTAR customers use the extensive database for competitor analysis as well as a means of disseminating their product range. This information is also distributed to print and electronic media for publication and to agents, accountants, brokers and internet portals for use in advising their clients.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Auckland Port Study: Port To Ship Out – No Departure Date

Interest groups in Auckland and its waterfront chose a group of representatives to determine the future of the port. Their consensus is that the Port is going to have to move but not before a credible location is confirmed... More>>

ALSO:

Tax: GST Threshold For Online Purchases Won't Lower Before 2018

The government wants to lower the threshold on online purchases which qualify for GST from mid-2018, but says more work is needed and there will be no change without public consultation. More>>

ALSO:

North Canterbury: Government Extends Drought Classification

The government has extended a drought classification for the eastern South Island until the end of the year, meaning the area will have officially been in drought for almost two years, the longest period for such a category. More>>

ALSO:

Negotiations Fail: Christchurch Convention Centre Build To Proceed Without PCNZ

After protracted negotiations, the government has ditched the construction consortium it picked to build Christchurch's replacement convention centre, which it now anticipates delivering at least two years behind the original schedule. More>>

ALSO:

Other Centres' Convention Centres:

Ruataniwha: Greenpeace Launches Legal Challenge Against $1b Dam Plan

Greenpeace NZ is launching a legal challenge against a controversial plan to build a dam that’s set to cost close to $1 billion and will pollute a region’s rivers. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news