Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


It’s official: Wellingtonians love cake

It’s official: Wellingtonians love cake


Sweet Bakery & Cakery celebrates first birthday (with cake!)


WELLINGTON (June 11 2014) – In the past year Grace Kreft has been inundated with all kinds of weird and wonderful requests for cakes from Wellingtonians after launching Sweet Bakery & Cakery in June 2013.

Grace, who spent two years working as a financial services lawyer in a Wellington law firm before moving to London to train as a cake and cupcake baker and decorator, couldn't be happier with her decision to choose chocolate icing over corporate law when she started Sweet in Wellington in 2013.

“I do miss the challenge of being a lawyer,” owner Grace Kreft says, “But there's no doubt about it that running your own small business has even more, and very varied, challenges of its own, and is very satisfying.

“We've worked very hard over the last year to bring Sweet to life, including working until midnight on Friday nights, and coming back early from our wedding to create someone else's wedding cake!”

Requests for themed birthday or celebration cakes have come thick and fast at Sweet, with these ranging from the cute and pretty to the occasional hen’s party order that is a little rude or X-rated.

“It’s always interesting to find out the themes customers want for their cake or cupcake order; it's really fun for us to bring these ideas to life in cake form!”

Grace says her first year in business has been a huge learning curve. Figuring out pricing structures, testing recipes and sourcing the best quality ingredients have been some of the key challenges so far. Grace's advice? “Say yes to everything, then figure out how you'll make it work later!”

Sweet is now celebrating not only surviving – but thriving – in its first year in business.

The first year, usually the toughest for small businesses, has seen Sweet succeed beyond expectations, with Grace having to move her business into her own commercial kitchen in Marsden Village, take on two assistants in the kitchen, and create over 700 bespoke cake and cupcake orders, meanwhile selling at two Wellington markets every weekend.

Amongst other milestones, Kreft says a highlight was making her own wedding cake in January this year, when she wed now-husband Brad in Wanaka, and writing a monthly baking column for teen magazine Creme.

Grace and the team will be celebrating the occasion with a party, inviting the Wellingtonians who have helped Sweet flourish over the past year – and of course there will be a birthday cake!

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Scoop Business: Embrace Falling Home Affordability, Says NZIER

Despair over the inability to afford a house is misplaced and should be embraced as an opportunity to invest in more wealth-creating activity, says the principal economist at the New Zealand Institute of Economic Research, Shamubeel Eaqub. More>>

Productivity Commission: NZ Regulation Not Keeping Pace

New Zealand regulators often have to work with out-of-date legislation, quality checks are under strain, and regulatory workers need better training and development. More>>

ALSO:

Callaghan Innovation: Investment To Help Deepen Innovation Reporting

Callaghan Innovation, the government’s high tech HQ for Kiwi business, is to help deepen New Zealand media coverage of the commercialisation of innovation through an arms-length partnership with independent business news service BusinessDesk. More>>

ALSO:

Tax Credits, Grants: Greens $1Bn R&D Plan

In the Party’s headline economic announcement, the Greens have launched their plan to build a smarter, more innovative economy which has as its centrepiece an additional $1 billion of government investment in research and development (R&D) above current spend, including tax breaks for business. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news