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Bargain bunch: Mighty Ape launches Cyber Mayhem Sale

MEDIA RELEASE

Bargain bunch: Mighty Ape launches Cyber Mayhem Sale

Mighty Ape announces Cyber Mayhem flash sale modelled on US’ Cyber Monday

Over 100 products marked down by up to 80 per cent

Sale expected to make quarter of a million dollars in 39 hours of trade

Company boasts over 280,000 products in stock at its giant warehouse, with guaranteed overnight shipping NZ wide

New Zealand’s leading online retailer, Mighty Ape, will this Thursday launch a ‘Cyber Monday’ inspired sale that will see 100 deals offered to savvy shoppers across New Zealand in categories including games, books, DVDs and Blu-ray, toys, computers and electronics.

America’s Cyber Monday is the biggest annual sale period of the year in the US and in 2013 generated over US$1.7 billion in sales, with online shoppers scrambling for thousands of bargains from a cross-section of retailers the Monday after Thanksgiving. Mighty Ape has decided to launch its own flash sale in the spirit of Cyber Monday to encourage Kiwi retailers to follow suit.

“It’s no secret that e-commerce is booming, with the latest BNZ online retail sales index showing online shopping growth of 12 per cent for the 3 months ending March 31st[1]. We are confident that we will make at least $250,000 in sales across the 39 hours of trade,” says Vicky Robinson, Sales Director.

Customers can expect big savings on popular products including various games, Downton Abbey DVDs for just $9.99 (from $39.99), bestselling cookbooks like ‘Treats by Little and Friday’ and Jamie Oliver’s kitchenware.

“We want sales of the Cyber Mayhem to become a tradition in New Zealand and as we already ship thousands of orders a day, we feel well placed to lead this charge. In the US brands don’t need to advertise the sale is happening, people just come to expect and anticipate the savings to be had each year. We want to start educating people about this now.”

The company has moved to hold its own sale for greater control on fulfilment. It says multi-channel retailers often struggle with the online component of sales and fulfilling orders can take a long time.

“We’ve been refining our fulfilment systems over the last 10 years so shoppers who order before 4pm on Thursday will get the same reliable next day delivery that you get on any other day of the year. Aucklanders will even be able to get their orders Thursday night if they wish,” Robinson says.

Mighty Ape holds more physical stock than any New Zealand retailer, boasting over 280,000 in stock products in its 5,500 square metre warehouse. Covering 15 categories, including games, books, DVDs, toys, homewares, computers and electronics, Mighty Ape has become the go-to place for online shoppers.

“New Zealanders love a bargain and even more so, they love a bargain that is able to be had without the snatch and grab mentality and stress involved at bricks and mortar sales events. The e-commerce route is a win-win for all involved,” says Robinson.

The Mighty Ape Cyber Mayhem Sale will have around 100 super-hot deals across out categories starting 9am Thursday morning and ending midnight Friday. Overnight shipping is guaranteed to anywhere in New Zealand for orders placed before 4pm on Thursday.

Visit www.mightyape.co.nz for more info.


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