Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealand Site Dominates U.S. Wine World

New Zealand Site Dominates U.S. Wine World

10 June 2014

The most influential wine website in the U.S. is not based in Silicon Valley but the Auckland suburb of New Lynn.

The VinePair Wine Web Power Index measures the influence of selected wine websites and mobile apps within the United States and West Auckland-based Wine Searcher is top of the list.

Wine Searcher is a search engine for wine that lists more than 5.5 million wines and prices from almost 40,000 merchants around the world. Master of Wine Jancis Robinson calls it “the most successful, and seriously useful, price comparison website.”

The first-ever Wine Web Power Index was published in December 2013 and in the last six months, Wine Searcher has increased its lead at the top of the table, well ahead of its nearest rival, The Wine Spectator.

The Index’s creator based its ranking on web traffic, social media influence and organic search relevance to produce its scores.

Wine Searcher was launched in 1999 by Martin Brown and in early 2012, the site added an online magazine to its huge database of wines. The magazine was shortlisted for Wine Website of the Year 2013 in the prestigious Louis Roederer International Wine Writers’ Awards.

Brown said: “We’re delighted to be named the most important wine website in the U.S. Our aim is to help more than two million monthly visitors to make better wine buying decisions.

“Since launching in 1999 and relocating back to my native New Zealand in 2006, the site has helped to provide greater transparency of wine pricing from Auckland to Atlanta. Our data shows that 10 years ago, not only was there greater variability in prices, but the number of merchants who attempted to charge significantly higher than the mid-price was considerably greater than it is today.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news