Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealand Site Dominates U.S. Wine World

New Zealand Site Dominates U.S. Wine World

10 June 2014

The most influential wine website in the U.S. is not based in Silicon Valley but the Auckland suburb of New Lynn.

The VinePair Wine Web Power Index measures the influence of selected wine websites and mobile apps within the United States and West Auckland-based Wine Searcher is top of the list.

Wine Searcher is a search engine for wine that lists more than 5.5 million wines and prices from almost 40,000 merchants around the world. Master of Wine Jancis Robinson calls it “the most successful, and seriously useful, price comparison website.”

The first-ever Wine Web Power Index was published in December 2013 and in the last six months, Wine Searcher has increased its lead at the top of the table, well ahead of its nearest rival, The Wine Spectator.

The Index’s creator based its ranking on web traffic, social media influence and organic search relevance to produce its scores.

Wine Searcher was launched in 1999 by Martin Brown and in early 2012, the site added an online magazine to its huge database of wines. The magazine was shortlisted for Wine Website of the Year 2013 in the prestigious Louis Roederer International Wine Writers’ Awards.

Brown said: “We’re delighted to be named the most important wine website in the U.S. Our aim is to help more than two million monthly visitors to make better wine buying decisions.

“Since launching in 1999 and relocating back to my native New Zealand in 2006, the site has helped to provide greater transparency of wine pricing from Auckland to Atlanta. Our data shows that 10 years ago, not only was there greater variability in prices, but the number of merchants who attempted to charge significantly higher than the mid-price was considerably greater than it is today.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Finance: Major Campaign To End "Gross Overtaxation Of Savings"

The campaign – which includes a special web site through which New Zealanders can e-mail their own and other MPs and party leaders – is backed by Age Concern, Consumer NZ, the Financial Services Council and the Taxpayers’ Union. More>>

ALSO:

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news