Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mitsubishi Outperforms New Car Market by 35%

Press Release: Mitsubishi Outperforms New Car Market by 35%

Well-priced product and compelling marketing campaigns have propelled Mitsubishi Motors (NZ) to more than double the year-on-year growth of any top ten New Zealand automotive distributor.

With vehicle sales at their highest point in decades, Mitsubishi Motors (MMNZ), and its nationwide dealer network, has capitalised through innovative product packages, such as the Lancer GSR, Kiwi heroes such as Outlander and Mirage, and the industry-leading technology of the Plug-in Hybrid Electric Vehicle (PHEV).

“We’re delighted with the response we’ve had from the market,” said MMNZ head of sales and marketing strategy Daniel Cook. “We have a great product range right now and we’re able to price it very competitively; combined with our unmatched Diamond Advantage warranty, customers are getting exceptional value and our unprecedented growth is the result.”

The brand saw its greatest success in the sale of new cars, which in the 5 months to May 2014 grew a massive 46% over the same period in 2013; the next closest competitor managed 26%. Combined with 11% growth in LCV, MMNZ’s total growth was 33% for the period, 17% ahead of its nearest rival.

Over the same period, the total market grew 13%, with new cars up 11% and LCV up 19%.
Mr Cook said, one of the secrets to the company’s success has been chipping away at monthly incremental growth, recently resulting in its 53rd month of consecutive sales increases.

“It’s been a genuine team effort,” said Mr Cook. “Everyone across our organisation has had to work hard to achieve our targets and we’re all enjoying the satisfaction of that continued success.”

Mitsubishi has recently launched its National Fieldays specials, which includes Pajero Platinum at $54,990+orc and Triton GLS at $39,990+orc with free nudge bar and sports bar.
The following items are available for download:
Press Release in PDF format
Mitsubishi dealership images
Outlander image
Outlander image - back 3/4
ASX image

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news