Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mitsubishi Outperforms New Car Market by 35%

Press Release: Mitsubishi Outperforms New Car Market by 35%

Well-priced product and compelling marketing campaigns have propelled Mitsubishi Motors (NZ) to more than double the year-on-year growth of any top ten New Zealand automotive distributor.

With vehicle sales at their highest point in decades, Mitsubishi Motors (MMNZ), and its nationwide dealer network, has capitalised through innovative product packages, such as the Lancer GSR, Kiwi heroes such as Outlander and Mirage, and the industry-leading technology of the Plug-in Hybrid Electric Vehicle (PHEV).

“We’re delighted with the response we’ve had from the market,” said MMNZ head of sales and marketing strategy Daniel Cook. “We have a great product range right now and we’re able to price it very competitively; combined with our unmatched Diamond Advantage warranty, customers are getting exceptional value and our unprecedented growth is the result.”

The brand saw its greatest success in the sale of new cars, which in the 5 months to May 2014 grew a massive 46% over the same period in 2013; the next closest competitor managed 26%. Combined with 11% growth in LCV, MMNZ’s total growth was 33% for the period, 17% ahead of its nearest rival.

Over the same period, the total market grew 13%, with new cars up 11% and LCV up 19%.
Mr Cook said, one of the secrets to the company’s success has been chipping away at monthly incremental growth, recently resulting in its 53rd month of consecutive sales increases.

“It’s been a genuine team effort,” said Mr Cook. “Everyone across our organisation has had to work hard to achieve our targets and we’re all enjoying the satisfaction of that continued success.”

Mitsubishi has recently launched its National Fieldays specials, which includes Pajero Platinum at $54,990+orc and Triton GLS at $39,990+orc with free nudge bar and sports bar.
The following items are available for download:
Press Release in PDF format
Mitsubishi dealership images
Outlander image
Outlander image - back 3/4
ASX image

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Insurers Up For More Payouts: Chch Property Investor Wins Policy Appeal In Supreme Court

Ridgecrest NZ, a property investor, has won an appeal in the Supreme Court over insurance cover provided by IAG New Zealand for a Christchurch building damaged in four successive earthquakes. More>>

ALSO:

Other Cases:

Royal Society: Review Finds Community Water Fluoridation Safe And Effective

A review of the scientific evidence for and against the efficacy and safety of fluoridation of public water supplies has found that the levels of fluoridation used in New Zealand create no health risks and provide protection against tooth decay. More>>

ALSO:

Scoop Business: Croxley Calls Time On NZ Production In Face Of Cheap Imports

Croxley Stationery, whose stationery brands include Olympic, Warwick and Collins, plans to cease manufacturing in New Zealand because it has struggled to compete with lower-cost imports in a market where the printed word is giving way to electronic communications. More>>

ALSO:

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news