Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mitsubishi Outperforms New Car Market by 35%

Press Release: Mitsubishi Outperforms New Car Market by 35%

Well-priced product and compelling marketing campaigns have propelled Mitsubishi Motors (NZ) to more than double the year-on-year growth of any top ten New Zealand automotive distributor.

With vehicle sales at their highest point in decades, Mitsubishi Motors (MMNZ), and its nationwide dealer network, has capitalised through innovative product packages, such as the Lancer GSR, Kiwi heroes such as Outlander and Mirage, and the industry-leading technology of the Plug-in Hybrid Electric Vehicle (PHEV).

“We’re delighted with the response we’ve had from the market,” said MMNZ head of sales and marketing strategy Daniel Cook. “We have a great product range right now and we’re able to price it very competitively; combined with our unmatched Diamond Advantage warranty, customers are getting exceptional value and our unprecedented growth is the result.”

The brand saw its greatest success in the sale of new cars, which in the 5 months to May 2014 grew a massive 46% over the same period in 2013; the next closest competitor managed 26%. Combined with 11% growth in LCV, MMNZ’s total growth was 33% for the period, 17% ahead of its nearest rival.

Over the same period, the total market grew 13%, with new cars up 11% and LCV up 19%.
Mr Cook said, one of the secrets to the company’s success has been chipping away at monthly incremental growth, recently resulting in its 53rd month of consecutive sales increases.

“It’s been a genuine team effort,” said Mr Cook. “Everyone across our organisation has had to work hard to achieve our targets and we’re all enjoying the satisfaction of that continued success.”

Mitsubishi has recently launched its National Fieldays specials, which includes Pajero Platinum at $54,990+orc and Triton GLS at $39,990+orc with free nudge bar and sports bar.
The following items are available for download:
Press Release in PDF format
Mitsubishi dealership images
Outlander image
Outlander image - back 3/4
ASX image

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Starts Talks On Tougher Rules For Property Speculators

The Reserve Bank of New Zealand is stepping up preparations to restrict lending to residential property investors as it watches house prices, particularly in Auckland, continue to rise strongly. More>>

ALSO:

Research: ‘Ageing Well’ Science Challenge Launched

Science and Innovation Minister Steven Joyce today launched the Ageing Well National Science Challenge, confirming initial funding of $14.6 million. More>>

ALSO:

Scoop Business: Govt Resisting Pressure To Pump More Cash Into Solid Energy

Prime Minister John Key says it is “not the government’s preferred option” to make a fresh capital injection into the troubled state-owned coal miner, Solid Energy, but dodged journalists’ questions at his weekly press conference on whether that might prove necessary... More>>

ALSO:

Lagest Ever Privacy Breach Award: NZCU Baywide Accepts “Severe” Censure In Cake Case

NZCU Baywide says that once it was found to have committed a breach of a former staff member’s privacy, it had attempted to resolve the matter... the censure and remedies for its actions taken almost three years ago are “severe” but accepted, and will hopefully draw a line under the matter. More>>

ALSO:

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news