Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The Great Adventure – where the action’s at

The Great Adventure – where the action’s at

Delegates at next week’s The Great Adventure 2014 will get insight into what sort of adventure experiences international visitors from different countries are seeking, including the fast growing China market, plus expert tips on how to market to these thrill seekers.

The Great Adventure, a one-day conference taking place in Wellington on 20 June, will bring together more than 100 leaders in the adventure and outdoor sector, keen to hear the latest market trends and get updates on the significant regulatory changes taking place across this sector.

“The adventure and outdoor sector is a very valuable part of New Zealand’s $24 billion tourism industry. It’s also one going through major change,” says Chris McGeown, Acting Chief Executive for the Tourism Industry Association New Zealand (TIA) which organises the conference.

“Tourism New Zealand will share insight into the youth sector, the largest group of international visitors that consume adventure tourism. Recent research shows, as you would expect, that young Australians are an adventurous segment who like excitement-based activities such as extreme rides, ski and diving.”

More surprisingly perhaps, says Mr McGeown, is recent YHA New Zealand research which showed that outdoor-oriented activities featured strongly on the itineraries of independent Chinese travellers, with around 15% tackling thrill-seeking adventures.

“Chinese visitors are making their presence felt in the New Zealand tourism landscape and the conference will highlight the shift in trends and what these visitors are looking for when it comes to adventure.”

Delegates will also get practical advice on how to improve their business performance, including which social media platforms to use – and the ones not to bother with – plus inspiration from successful social media campaigns from the adventure tourism industry around the world.

“The Great Adventure is an excellent opportunity for these adventure tourism and outdoor leaders to network with their peers and share experiences, something that is vital as the tourism industry strives to strengthen performance and safety across this sector.

“We are very grateful for the support from a number of sponsors, in particular The Great Adventure 2014 Gold Sponsor, the Department of Conservation.”

To register and for more details about this event, go to www.tianz.org.nz/main/The_Great_Adventure_2014/

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing: Affordability Drops 14%, Driven By Auckland Prices

Housing affordability across New Zealand fell 14 percent in the year ending November 2014, with Auckland’s lack of affordability set to reach levels it hit during the height of the global financial crisis, according to the latest Massey University Home Affordability Report More>>

ALSO:

The Dry: Fonterra Drops Forecast Milk Volumes By 3.3 Percent

Fonterra Cooperative Group, the worlds largest dairy exporter, reduced its milk volume forecast for the 2014-2015 season by 3.3 per cent due to the impact of dry weather on production in recent weeks. More>>

ALSO:

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news