Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The Great Adventure – where the action’s at

The Great Adventure – where the action’s at

Delegates at next week’s The Great Adventure 2014 will get insight into what sort of adventure experiences international visitors from different countries are seeking, including the fast growing China market, plus expert tips on how to market to these thrill seekers.

The Great Adventure, a one-day conference taking place in Wellington on 20 June, will bring together more than 100 leaders in the adventure and outdoor sector, keen to hear the latest market trends and get updates on the significant regulatory changes taking place across this sector.

“The adventure and outdoor sector is a very valuable part of New Zealand’s $24 billion tourism industry. It’s also one going through major change,” says Chris McGeown, Acting Chief Executive for the Tourism Industry Association New Zealand (TIA) which organises the conference.

“Tourism New Zealand will share insight into the youth sector, the largest group of international visitors that consume adventure tourism. Recent research shows, as you would expect, that young Australians are an adventurous segment who like excitement-based activities such as extreme rides, ski and diving.”

More surprisingly perhaps, says Mr McGeown, is recent YHA New Zealand research which showed that outdoor-oriented activities featured strongly on the itineraries of independent Chinese travellers, with around 15% tackling thrill-seeking adventures.

“Chinese visitors are making their presence felt in the New Zealand tourism landscape and the conference will highlight the shift in trends and what these visitors are looking for when it comes to adventure.”

Delegates will also get practical advice on how to improve their business performance, including which social media platforms to use – and the ones not to bother with – plus inspiration from successful social media campaigns from the adventure tourism industry around the world.

“The Great Adventure is an excellent opportunity for these adventure tourism and outdoor leaders to network with their peers and share experiences, something that is vital as the tourism industry strives to strengthen performance and safety across this sector.

“We are very grateful for the support from a number of sponsors, in particular The Great Adventure 2014 Gold Sponsor, the Department of Conservation.”

To register and for more details about this event, go to www.tianz.org.nz/main/The_Great_Adventure_2014/

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

R18: The Warehouse Group Praised For Removing Games

The decision by New Zealand’s largest retailer The Warehouse Group (TW Group), to withdraw stocks of the latest version of Grand Theft Auto V (GTA V) and other R18 games, has been praised by advocacy group Stop Demand Foundation. More>>

ALSO:

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news