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A Scientific Experiment, In Search of Chocolate Happiness

For immediate release

13th June



A Scientific Experiment, In Search of Chocolate Happiness

Butlers Chocolate Café is on a chocolate-coated search for happiness at Sylvia Park Shopping Mall, Auckland this weekend.

Shoppers will be tempted to taste handmade creations of chocolate goodness on Saturday 14th and Sunday 15th June 2014 seeking an answer to the vital question; “Does chocolate make you happy?”

Butler’s scientists will be on the hunt for willing subjects to participate in the survey and will receive a two pack sample at the café for their efforts.

Early findings have shown the importance of the research with shoppers averaging a happiness rating of 4/10 to begin, rising dramatically to an average of 5.6 after a Butler’s chocolate sample - a 16% increase in happiness.

“Hopefully, the experiment ends with many smiling faces and a positive result for all,” says Peter Kelly, director of Butler’s Chocolate Café in New Zealand.

“Surely, everyone is entitled to a small bite of chocolate-coated happiness every day,” Peter said.

Butlers Chocolates is Ireland’s favourite luxury chocolatier and in 2012 celebrates 80 years of purveying chocolate happiness. Butler’s Chocolate has expanded worldwide to the UK, Pakistan, United Arab Emirates and five locations in New Zealand.

The Butler’s Sylvia Park store opened in 2013 and has a growing loyal fan-base in Auckland.

“Butler’s Chocolate Café’s mantra is that we’re ‘Purveyors of Happiness’; and we hope our research will show proof of its virtue as our research brings smiles to the shoppers of Auckland,” Peter says.

[ENDS]

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