Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


A Scientific Experiment, In Search of Chocolate Happiness

For immediate release

13th June

A Scientific Experiment, In Search of Chocolate Happiness

Butlers Chocolate Café is on a chocolate-coated search for happiness at Sylvia Park Shopping Mall, Auckland this weekend.

Shoppers will be tempted to taste handmade creations of chocolate goodness on Saturday 14th and Sunday 15th June 2014 seeking an answer to the vital question; “Does chocolate make you happy?”

Butler’s scientists will be on the hunt for willing subjects to participate in the survey and will receive a two pack sample at the café for their efforts.

Early findings have shown the importance of the research with shoppers averaging a happiness rating of 4/10 to begin, rising dramatically to an average of 5.6 after a Butler’s chocolate sample - a 16% increase in happiness.

“Hopefully, the experiment ends with many smiling faces and a positive result for all,” says Peter Kelly, director of Butler’s Chocolate Café in New Zealand.

“Surely, everyone is entitled to a small bite of chocolate-coated happiness every day,” Peter said.

Butlers Chocolates is Ireland’s favourite luxury chocolatier and in 2012 celebrates 80 years of purveying chocolate happiness. Butler’s Chocolate has expanded worldwide to the UK, Pakistan, United Arab Emirates and five locations in New Zealand.

The Butler’s Sylvia Park store opened in 2013 and has a growing loyal fan-base in Auckland.

“Butler’s Chocolate Café’s mantra is that we’re ‘Purveyors of Happiness’; and we hope our research will show proof of its virtue as our research brings smiles to the shoppers of Auckland,” Peter says.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Speaking For The Bees: Greens Call For Neonicotinoid Pesticide Ban

The National Government should ban the use of controversial pesticides called neonicotinoids after evidence has revealed that even at low doses they cause harm to bee populations, the Green Party said today. More>>


Science Awards: NZAS Celebrate NZ Scientific Achievements

The Marsden Medal is awarded for a lifetime of outstanding service to the cause or profession of science, in recognition of service rendered to the cause or profession of science in the widest connotation of the phrase. This year’s medal is awarded to Dr Mike Andrews. More>>


Court Rules: Affco 'Unlawfully' Locked Out Meat Workers

The note says the full court found for the plaintiffs, "that is that the defendant locked out the second plaintiffs unlawfully and that it breached s 32 of the Act by acting otherwise than in good faith towards the plaintiffs while collective bargaining was still going on." More>>


New Bill Introduced: GST On Online Services

These measures are an important first step in the Government’s efforts to deal with increasing volumes of online services and other intangibles purchased from overseas suppliers that should, under New Zealand’s tax rules, be subject to GST. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news