Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


A Scientific Experiment, In Search of Chocolate Happiness

For immediate release

13th June

A Scientific Experiment, In Search of Chocolate Happiness

Butlers Chocolate Café is on a chocolate-coated search for happiness at Sylvia Park Shopping Mall, Auckland this weekend.

Shoppers will be tempted to taste handmade creations of chocolate goodness on Saturday 14th and Sunday 15th June 2014 seeking an answer to the vital question; “Does chocolate make you happy?”

Butler’s scientists will be on the hunt for willing subjects to participate in the survey and will receive a two pack sample at the café for their efforts.

Early findings have shown the importance of the research with shoppers averaging a happiness rating of 4/10 to begin, rising dramatically to an average of 5.6 after a Butler’s chocolate sample - a 16% increase in happiness.

“Hopefully, the experiment ends with many smiling faces and a positive result for all,” says Peter Kelly, director of Butler’s Chocolate Café in New Zealand.

“Surely, everyone is entitled to a small bite of chocolate-coated happiness every day,” Peter said.

Butlers Chocolates is Ireland’s favourite luxury chocolatier and in 2012 celebrates 80 years of purveying chocolate happiness. Butler’s Chocolate has expanded worldwide to the UK, Pakistan, United Arab Emirates and five locations in New Zealand.

The Butler’s Sylvia Park store opened in 2013 and has a growing loyal fan-base in Auckland.

“Butler’s Chocolate Café’s mantra is that we’re ‘Purveyors of Happiness’; and we hope our research will show proof of its virtue as our research brings smiles to the shoppers of Auckland,” Peter says.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Trade: NZ Trade Deficit Widens To A Record In September

Oct. 27 (BusinessDesk) - New Zealand's monthly trade deficit widened to a record in September as meat exports dropped to their lowest level in more than three years. More>>


Animal Welfare: Cruel Practices Condemned By DairyNZ Chief

DairyNZ chief executive Tim Mackle says cruel and illegal practices are not in any way condoned or accepted by the industry as part of dairy farming.

Tim says the video released today by Farmwatch shows some footage of transport companies and their workers, as well as some unacceptable behaviour by farmers of dragging calves. More>>


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


International Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news