Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kia Sportage Tops Tough Satisfaction Survey

Kia Sportage Tops Tough Satisfaction Survey


The Kia Sportage, which recently underwent an update for 2014, has topped its class in a survey on owner satisfaction by influential JD Power automotive consultants, centred on the hard-to-please German market.

Furthermore Kia Motors itself has risen five places in the overall manufacturers’ standings, as more people report positive experiences with Korea’s oldest car company.

European drivers, especially those in Germany, are notoriously hard to please and tend to favour vehicles from their own manufacturers, so these results are significant.

In the hotly contested Compact SUV category, the Kia Sportage was ranked first in the JD Power 2014 Germany Vehicle Ownership Satisfaction Study, ahead of vehicles from far more prestigious brands.

The report, which rates cars and manufacturers in the German market according to overall driver satisfaction, also lists a number of other Kia models including the popular Rio which is sold in New Zealand. The report also sees Kia enter the top 10 list of manufacturers for the first time.

The study surveyed more than 18,000 German drivers to establish their levels of satisfaction with their cars. Drivers were asked to rate their vehicle’s quality, reliability, attractiveness and running costs.

The Sportage, scoring 83.6% driver satisfaction, emerged as the most satisfying Compact SUV to own and sixth most satisfying car overall, according to the study. While the Kia cee’d (the 5-door hatchback companion to the Pro_cee’d GT that recently went on sale in New Zealand) came second in the Compact Car category with 81.2% and the Kia Rio was third in the Small Car category with
81.3%. Another Kia, the Venga, was fourth in the Small MPV category with 77.4%.

Among overall manufacturers, Kia Motors rose to 10th place, climbing five places from last year, which was itself a rise from 17th satisfaction levels for the brand.

“The New Zealand market is very closely aligned with the tastes of consumers in Europe, in particular Germany and the UK, so this result carries a lot of weight with us – it shows the Kia brand position in 2012, showing long-term progress in customer and Kia vehicles are continuing to grow in desirability,” says Todd McDonald, General Manager of Kia Motors New Zealand.

The JD Power survey results are a reflection of the quality improvements made by Kia Motors in recent times and they show that Kia vehicles are resonating with buyers.

The Kia Sportage, is Kia’s best selling model in Europe and it is also among the top selling models for Kia here in New Zealand. The Sportage, which is celebrating 21 years since it was first introduced in 1993 and now in its third generation, is built for our market and those in Europe at a high-tech Kia Motors plant in Slovakia.

The 2014 Sportage, which went on sale in New Zealand in May, now features a new 2-litre direct injection petrol engine, in addition to the ongoing 2-litre R-series diesel engine, with improvements to ride and NVH (Noise, Vibration & Harshness).
ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Fairfax Moves To Create Modern Newsroom

Fairfax Media New Zealand continues its newsroom transformation this week, with a proposal to further organise its editorial operations into focused, local teams and specialist national topic areas. More>>

ALSO:

Dairy: Fonterra Forecast For 2015/16 Season

Fonterra Co-operative Group Limited has today reduced its forecast Farmgate Milk Price for the 2014/15 season to $4.40 per kgMS. Along with its previously announced forecast dividend range of 20-30 cents per share, the change amounts to a forecast ... More>>

ALSO:

BusinessDesk: SkyCity Lifts Minimum Convention Centre Investment To $430M

SkyCity Entertainment Group, the casino operator, has lifted the minimum it will invest in the Auckland International Convention Centre to $430 million and said total costs including land may be $450 million to $470 million. More>>

Statistics: Drop In Dairy Prices Leads Fall In Exports

Total goods exports fell $240 million (5.5 percent) to $4.2 billion in April 2015 compared with April 2014, Statistics New Zealand said today. More>>

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>


BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>

BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news