Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kia Sportage Tops Tough Satisfaction Survey

Kia Sportage Tops Tough Satisfaction Survey


The Kia Sportage, which recently underwent an update for 2014, has topped its class in a survey on owner satisfaction by influential JD Power automotive consultants, centred on the hard-to-please German market.

Furthermore Kia Motors itself has risen five places in the overall manufacturers’ standings, as more people report positive experiences with Korea’s oldest car company.

European drivers, especially those in Germany, are notoriously hard to please and tend to favour vehicles from their own manufacturers, so these results are significant.

In the hotly contested Compact SUV category, the Kia Sportage was ranked first in the JD Power 2014 Germany Vehicle Ownership Satisfaction Study, ahead of vehicles from far more prestigious brands.

The report, which rates cars and manufacturers in the German market according to overall driver satisfaction, also lists a number of other Kia models including the popular Rio which is sold in New Zealand. The report also sees Kia enter the top 10 list of manufacturers for the first time.

The study surveyed more than 18,000 German drivers to establish their levels of satisfaction with their cars. Drivers were asked to rate their vehicle’s quality, reliability, attractiveness and running costs.

The Sportage, scoring 83.6% driver satisfaction, emerged as the most satisfying Compact SUV to own and sixth most satisfying car overall, according to the study. While the Kia cee’d (the 5-door hatchback companion to the Pro_cee’d GT that recently went on sale in New Zealand) came second in the Compact Car category with 81.2% and the Kia Rio was third in the Small Car category with
81.3%. Another Kia, the Venga, was fourth in the Small MPV category with 77.4%.

Among overall manufacturers, Kia Motors rose to 10th place, climbing five places from last year, which was itself a rise from 17th satisfaction levels for the brand.

“The New Zealand market is very closely aligned with the tastes of consumers in Europe, in particular Germany and the UK, so this result carries a lot of weight with us – it shows the Kia brand position in 2012, showing long-term progress in customer and Kia vehicles are continuing to grow in desirability,” says Todd McDonald, General Manager of Kia Motors New Zealand.

The JD Power survey results are a reflection of the quality improvements made by Kia Motors in recent times and they show that Kia vehicles are resonating with buyers.

The Kia Sportage, is Kia’s best selling model in Europe and it is also among the top selling models for Kia here in New Zealand. The Sportage, which is celebrating 21 years since it was first introduced in 1993 and now in its third generation, is built for our market and those in Europe at a high-tech Kia Motors plant in Slovakia.

The 2014 Sportage, which went on sale in New Zealand in May, now features a new 2-litre direct injection petrol engine, in addition to the ongoing 2-litre R-series diesel engine, with improvements to ride and NVH (Noise, Vibration & Harshness).
ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Trade Plans: Prime Minister's Speech To International Business Forum

"The work to improve public services, build infrastructure, and solve social problems is possible only because we have enjoyed sustained, solid economic growth. A big reason for that is the Government’s consistent agenda of economic reform, and our determination to open up more opportunities for trade with the world." More>>

ALSO:

Media: TVNZ Flags Job Cuts To Arrest Profit Decline

Chief executive Kevin Kenrick said the changes were aimed at creating "a sustainable future video content business for TVNZ in an ever-changing media market." More>>

ALSO:

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

Retail: Pumpkin Patch Brand, IP Sold To Catch Group

The receivers of failed children's clothing retailer Pumpkin Patch have confirmed that the company's brand and intellectual property have been sold to Australian online retailer Catch Group. More>>

ALSO:

Oil: 2017 Block Offer Petroleum Tender Launched

New Zealand is well-placed to take advantage of the economic benefits of oil and gas exploration, Energy and Resources Minister Judith Collins announced today at the launch of the 2017 Block Offer petroleum tender. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news