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First joint property portfolio released to the market

First property portfolio released to the market by new jointly-branded real estate

The first residential property marketing portfolio produced by the recently merged real estate agencies Locations Real Estate and Bayleys is being released into the market on June 19.

The Preview magazine showcases homes, lifestyle blocks, and sections in the Queenstown Lakes district, and is the first joint publication produced by the two companies which merged earlier this year.

Bayleys Queenstown director David Gubb said the just-released Preview magazine was a concept which had successfully worked for the brand elsewhere in New Zealand for a number of years, and he was excited about now seeing it in the Queenstown market.

“The magazine is another tool which Bayleys utilises to maximize the promotion of its clients’ real estate listings, and we are excited that our new partner Locations Real Estate will now have access to the publication as well,” Mr Gubb said.

“We have published Preview magazine in the Queenstown Lakes region before, but on a very limited scale. With the addition of 16 sales people under the Locations Real Estate brand, and a substantial number of their listings, the publication has grown considerably to now make it a force to be reckoned with.

“There has been nothing like it in the Queenstown Lakes market before.

“Preview magazine will sit alongside our support of local newspapers and the Property Press to ensure we saturate the market when it comes to showcasing properties for sale. Our customer survey data clearly shows that higher sales prices are achieved by covering off every potential avenue when it comes to marketing a property for sale.”

Mr Gubb said the glossy full colour Preview magazine would be distributed extensively throughout the Queenstown Lakes region, as well as through national and international databases.

The Preview magazine will also be circulated throughout Bayleys’ 73 offices nationwide to ensure properties are viewed by potential buyers coming into the region, and through electronic versions accessible via the company’s website.

“National exposure through Preview magazine underpins our commitment to vendors,” he said.

Homes within the magazine range from entry-level suburban dwellings through to multi-million-dollar lifestyle block mansions in and around Queenstown and Arrowtown.

“There is certainly something for every taste and budget,“ Mr Gubb said.


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