Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Take a New Look at Whanganui

PRESS RELEASE

JUNE 2014

Take a New Look at Whanganui

July begins the first of Whanganui’s marketing and promotional activity to draw more visitors to the district with the theme “Take A New Look at Whanganui”. Advertising has been booked in specialist magazines and newspaper features for Hawke’s Bay, Taranaki, and Wellington. Together with selected cinema promotion to reach our domestic target audiences in the Lower North Island and an extensive radio campaign for Wellington, the advertising will encourage people to look at the wide range of activities available and to take a weekend break in Whanganui.

“This is the first step in building towards the summer season,” said Lyn Cheyne, Promotion and Marketing Manager for Visit Whanganui. “We’re using bright new colours and imagery and sending a very clear message to our closest target markets. ‘Take A New Look’ aims to get New Zealander’s considering Whanganui as a great destination for a short break – particularly at this time of the year. With the arts, culture and heritage we have, there isn’t a shortage of things for people to do.”

Lyn also expanded on some of the other marketing activity taking place in time for the summer season. New brochures are being designed with an overall Visitor Guide and supplementary Arts, Heritage, Cycleways and Pathways, and Whanganui River Road guides. A new street map will also be part of the project. New film footage is scheduled for the weekend to replace the existing videos at the i-SITE and these short videos will also be used at expo’s and trade shows. A public relations campaign begins at the end of the month covering a range of topics and all themed to promote a regional and “new look” at Whanganui as a place to visit.

You might have seen a couple of the new signs around town and there will be more to come. The Visit Whanganui website specifically aimed at visitors has been updated and an easy-to-use event calendar is in place. Further work is ongoing with regional neighbours, Destination Manawatu and Rangitikei around cycle touring and two national tourism shows, TRENZ and RTONZ have been attended.

Dr Eric Dorfman, Chair of Visit Whanganui, adds “It’s excellent to be able to celebrate Whanganui’s vibrancy through this exciting new campaign. It’s an opportunity for us all to reconnect with friends and family about what our city has to offer. A great way to support is by posting your event for free on http://WhanganuiNZ.com to give potential visitors more information about what’s on.”

Ends.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news