Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Take a New Look at Whanganui

PRESS RELEASE

JUNE 2014

Take a New Look at Whanganui

July begins the first of Whanganui’s marketing and promotional activity to draw more visitors to the district with the theme “Take A New Look at Whanganui”. Advertising has been booked in specialist magazines and newspaper features for Hawke’s Bay, Taranaki, and Wellington. Together with selected cinema promotion to reach our domestic target audiences in the Lower North Island and an extensive radio campaign for Wellington, the advertising will encourage people to look at the wide range of activities available and to take a weekend break in Whanganui.

“This is the first step in building towards the summer season,” said Lyn Cheyne, Promotion and Marketing Manager for Visit Whanganui. “We’re using bright new colours and imagery and sending a very clear message to our closest target markets. ‘Take A New Look’ aims to get New Zealander’s considering Whanganui as a great destination for a short break – particularly at this time of the year. With the arts, culture and heritage we have, there isn’t a shortage of things for people to do.”

Lyn also expanded on some of the other marketing activity taking place in time for the summer season. New brochures are being designed with an overall Visitor Guide and supplementary Arts, Heritage, Cycleways and Pathways, and Whanganui River Road guides. A new street map will also be part of the project. New film footage is scheduled for the weekend to replace the existing videos at the i-SITE and these short videos will also be used at expo’s and trade shows. A public relations campaign begins at the end of the month covering a range of topics and all themed to promote a regional and “new look” at Whanganui as a place to visit.

You might have seen a couple of the new signs around town and there will be more to come. The Visit Whanganui website specifically aimed at visitors has been updated and an easy-to-use event calendar is in place. Further work is ongoing with regional neighbours, Destination Manawatu and Rangitikei around cycle touring and two national tourism shows, TRENZ and RTONZ have been attended.

Dr Eric Dorfman, Chair of Visit Whanganui, adds “It’s excellent to be able to celebrate Whanganui’s vibrancy through this exciting new campaign. It’s an opportunity for us all to reconnect with friends and family about what our city has to offer. A great way to support is by posting your event for free on http://WhanganuiNZ.com to give potential visitors more information about what’s on.”

Ends.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Errors Found: Electricity Authority Dumps Transmission Pricing Modelling

The Electricity Authority is ditching the cost-benefit analysis at the heart of its controversial attempt to find a new way to divide up costs for the national grid after finding an expanding range of serious computational errors in the work by Australian consultancy Oakley Greenwood. More>>

ALSO:

New Record: Migrant Arrivals At 129,500 A Year

Annual net migration has been steadily increasing since 2012. "This was mainly due to the rising number of migrant arrivals to New Zealand," population statistics senior manager Peter Dolan said. "Fewer migrant departures also contributed to the increase in net migration." More>>

ALSO:

Launched: NASA's Super Pressure Balloon Takes Flight From NZ

NASA successfully launched its football-stadium-sized, heavy-lift super pressure balloon (SPB) from Wanaka, New Zealand, at10:50 a.m. Tuesday, April 25 (6:50 p.m. April 24 in U.S. Eastern Time), on a mission designed to run 100 or more days floating at 110,000 feet (33.5 km) about the globe in the southern hemisphere's mid-latitude band. More>>

ALSO:

Trade Agreements: TPP Minus US Starting To Gain Ground

The Japanese government is picking up the pace on reviving the Trans-Pacific Partnership trade and investment deal, with talks scheduled next month among the 11 countries left in the pact after the withdrawal by the US after the election of president Donald Trump. More>>

ALSO:

PACER:

Prices Up 2.2%: Annual Inflation Highest In Over Five Years

"Rising petrol prices along with the annual rise in cigarette and tobacco tax lifted inflation," prices senior manager Jason Attewell said. "Petrol prices in New Zealand are closely linked to global oil prices, and cigarettes and tobacco taxes rise in the March quarter each year". More>>

ALSO:

Undertaxed? NZ Income Tax Rate Second Lowest Among Developed Nations

New Zealand workers pay the second smallest portion of their income to the government among developed nations and less than half the average ratio of their Organisation for Economic Cooperation and Development peers. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news