Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Data consumption sky rockets at National Fieldays

Data consumption sky rockets at National Fieldays says Telecom

New statistics from Telecom shows that mobile data usage increased by over 50% at Fieldays this year and text message usage decreased by over 30%, reinforcing the ongoing shift in customers using their smart devices to access a range of mobile applications using data as opposed to SMS.

Telecom General Manager of Networks, Colin Brown says “over the four day event our customers accessed over 300GB of mobile data. To give you some context that’s more than 10 times the amount of data used by customers at an All Blacks game at Eden Park.”

“Smart devices are changing the way our customers experience and take part in events such as Fieldays – they’re being used for far more than just texting and calling. Access to fast data speeds on our 3G and 4G mobile networks allows them to source information on the go using a range of business apps and upload videos and photos over social media sites to share with friends and family.”

“But access to fast data speeds is not only important for customers at big events such as Fieldays, increasingly it is becoming a necessity for regional communities and agribusinesses – the engine rooms of New Zealand’s economy. Having access to data at the farm or on the road is a key ingredient for the rural sector to drive innovation, access crucial information and to support productivity.”

Mr Brown said that mobile data was the subject of many conversations between Telecom staff and visitors to Fieldays, with agribusinesses and customers showing strong interest in Telecom’s future plans to expand its 4G footprint in regional areas throughout New Zealand.

Currently, Telecom is trialling 4G on the 700MHz radio spectrum in the Waikato. The 700MHz spectrum is particularly suited to deliver 4G services in regional areas due to its greater reach and enhanced in-building coverage over higher frequencies.

Telecom anticipated the huge customer demand for data at Fieldays based on a consistent trend for customers to access social media sites and other mobile applications at large events. The company deployed its biggest ever mobile communications network build for a one-off event involving a complex mix of both 3G and 4G technology to support its customers at the four-day event.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Scoop Business: ComCom Charges Hawkins’ Finance Companies Over Debt Recovery

The Commerce Commission has filed criminal proceedings against two finance companies run by former 1980s high-flyer Allan Hawkins over their debt recovery practices. More>>

ALSO:

Science Media Centre: The Big Science Stories Of 2014

It was a dramatic year for science, one that witnessed a severe outbreak of Ebola in West Africa and an historic mission to land a space probe on a comet. On the home front... headlines with animal testing for 'legal highs', 1080 use to tackle increased pest numbers and court action over genetically modified organisms among the most-covered stories. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news