Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Data consumption sky rockets at National Fieldays

Data consumption sky rockets at National Fieldays says Telecom

New statistics from Telecom shows that mobile data usage increased by over 50% at Fieldays this year and text message usage decreased by over 30%, reinforcing the ongoing shift in customers using their smart devices to access a range of mobile applications using data as opposed to SMS.

Telecom General Manager of Networks, Colin Brown says “over the four day event our customers accessed over 300GB of mobile data. To give you some context that’s more than 10 times the amount of data used by customers at an All Blacks game at Eden Park.”

“Smart devices are changing the way our customers experience and take part in events such as Fieldays – they’re being used for far more than just texting and calling. Access to fast data speeds on our 3G and 4G mobile networks allows them to source information on the go using a range of business apps and upload videos and photos over social media sites to share with friends and family.”

“But access to fast data speeds is not only important for customers at big events such as Fieldays, increasingly it is becoming a necessity for regional communities and agribusinesses – the engine rooms of New Zealand’s economy. Having access to data at the farm or on the road is a key ingredient for the rural sector to drive innovation, access crucial information and to support productivity.”

Mr Brown said that mobile data was the subject of many conversations between Telecom staff and visitors to Fieldays, with agribusinesses and customers showing strong interest in Telecom’s future plans to expand its 4G footprint in regional areas throughout New Zealand.

Currently, Telecom is trialling 4G on the 700MHz radio spectrum in the Waikato. The 700MHz spectrum is particularly suited to deliver 4G services in regional areas due to its greater reach and enhanced in-building coverage over higher frequencies.

Telecom anticipated the huge customer demand for data at Fieldays based on a consistent trend for customers to access social media sites and other mobile applications at large events. The company deployed its biggest ever mobile communications network build for a one-off event involving a complex mix of both 3G and 4G technology to support its customers at the four-day event.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Economic Update: RBNZ Says Rate Cut Seems Likely

The Reserve Bank will likely cut interest rates further as a persistently strong kiwi dollar makes it difficult for the bank to meet its inflation target, it said. The local currency fell. More>>

ALSO:

House Price Action Plan: RBNZ Signals National Lending Restrictions

The central bank wants to cap bank lending to property investors with a deposit of less than 40 percent at 5 percent and restore the 10 percent limit for owner-occupiers wanting to take out a mortgage with a deposit of less than 20 percent, according to a consultation paper released today. More>>

ALSO:

Sparks Fly: Gordon Campbell On China Steel Dumping Allegations

No doubt, officials on the China desk at MFAT have prided themselves on fashioning a niche position for New Zealand right in between the US and China – and leveraging off both of them! Well, as the Aussies would say, of MFAT: tell ‘em they’re dreaming. More>>

ALSO:

Loan Sharks: Finance Companies Found Guilty Of Breaching Fair Trading Act

Finance companies Budget Loans and Evolution Finance, run by former 1980s corporate high-flyer Allan Hawkins, have been found guilty of 106 charges of breaching the Fair Trading Act for misleading 21 borrowers while enforcing loan contracts. More>>

ALSO:

Post Panama Papers: Govt To Adopt Shewan's Foreign Trust Recommendations

The government will adopt all of the recommendations from former PwC chairman John Shewan to increase disclosure and introduce a register for foreign trusts with new legislation to be introduced next month. More>>

ALSO:

The Price Of Cheese: Cheddar At Eight-Year Low

Food prices decreased 0.5 percent in the year to June 2016, influenced by lower grocery food prices (down 2.3 percent), Statistics New Zealand said today. Compared with June 2015, cheese prices were down 9.5 percent, fresh milk was down 3.9 percent, and yoghurt was down 9.2 percent. More>>

ALSO:

Financial Advisers: New 'Customer-First' Obligations

Goldsmith plans to do away with the current adviser designations which he says have been "unsatisfactory" in that some advisers are obliged to disclose potential conflicts of interest and act in their customers' best interests, but others are not. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news