Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Whittaker’s Chocolate expands into Malaysia


Whittaker’s Chocolate expands into Malaysia

18 June, 2014

Whittaker’s is expanding into the Malaysian market with its New Zealand-made chocolates to be made widely available through leading retailers. It marks New Zealand’s Most Trusted Brand’s largest expansion into Asia, in terms of product range and distribution channels.

The Whittaker’s Malaysia range was introduced to media and trade representatives at a function hosted by Whittaker’s, with the New Zealand High Commissioner to Malaysia also speaking, on 17 June in Kuala Lumpur.

Head of International Markets Matt Whittaker emphasised that the entire Whittaker’s Malaysia range has been Halal-Certified by the Federation of Islamic Associations of New Zealand and presented Whittaker’s key points of difference.

“All Whittaker’s chocolate is made in our one factory located in Wellington New Zealand, so there is no country-to-country deviation from our recipes, or the top quality ingredients we use to make our range.

“Another key difference from other major chocolate manufacturers is that we ensure the quality, and the Halal status, of our chocolate by controlling the whole manufacturing process – from bean to bar.

“Our Malaysia range also includes flavours that have not been widely available in Malaysia before, such as peanut butter chocolate, macadamia nut chocolate and dark peppermint fondant-filled chocolate,” said Mr Whittaker.

The New Zealand High Commissioner to Malaysia, His Excellency David Pine, who spoke at the Whittaker’s event said, “It’s great to see an iconic New Zealand company like Whittaker’s enter the Malaysian market. This is an opportunity for Malaysians to get a real taste of New Zealand.”

Matt Whittaker said Whittaker’s had been popular in Malaysian duty free shops for a number of years, which had created online chat and demand for the chocolate to be more widely available.

“We are a family-owned maker of artisan chocolate that is in high demand. As we grow, we carefully select which new markets to supply – and Malaysia has been high on our list for a number of years.

“Malaysia is a growth market for New Zealand-made goods, and we’re proud to be the latest New Zealand exporter to enter the market. It’s a major milestone for the company.

“There’s a great tradition of New Zealand-owned companies succeeding internationally. While it’s not easy for FMCG company to compete on this stage when it is determined to stay true to its New Zealand roots, that will always be the case for Whittaker’s,” said Mr Whittaker.
The Malaysian product range includes chocolate slabs, bars, blocks and assortments, with a total of 27 unique products available. Initial trade channels include major retail outlets such as AEON Big, Tesco, and the Dairy Farm Group and Whittaker’s will look to expand trade channels further in the future.

Established in New Zealand over 100 years ago, Whittaker’s is a family-owned company that has become an iconic New Zealand brand.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news