Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Whittaker’s Chocolate expands into Malaysia


Whittaker’s Chocolate expands into Malaysia

18 June, 2014

Whittaker’s is expanding into the Malaysian market with its New Zealand-made chocolates to be made widely available through leading retailers. It marks New Zealand’s Most Trusted Brand’s largest expansion into Asia, in terms of product range and distribution channels.

The Whittaker’s Malaysia range was introduced to media and trade representatives at a function hosted by Whittaker’s, with the New Zealand High Commissioner to Malaysia also speaking, on 17 June in Kuala Lumpur.

Head of International Markets Matt Whittaker emphasised that the entire Whittaker’s Malaysia range has been Halal-Certified by the Federation of Islamic Associations of New Zealand and presented Whittaker’s key points of difference.

“All Whittaker’s chocolate is made in our one factory located in Wellington New Zealand, so there is no country-to-country deviation from our recipes, or the top quality ingredients we use to make our range.

“Another key difference from other major chocolate manufacturers is that we ensure the quality, and the Halal status, of our chocolate by controlling the whole manufacturing process – from bean to bar.

“Our Malaysia range also includes flavours that have not been widely available in Malaysia before, such as peanut butter chocolate, macadamia nut chocolate and dark peppermint fondant-filled chocolate,” said Mr Whittaker.

The New Zealand High Commissioner to Malaysia, His Excellency David Pine, who spoke at the Whittaker’s event said, “It’s great to see an iconic New Zealand company like Whittaker’s enter the Malaysian market. This is an opportunity for Malaysians to get a real taste of New Zealand.”

Matt Whittaker said Whittaker’s had been popular in Malaysian duty free shops for a number of years, which had created online chat and demand for the chocolate to be more widely available.

“We are a family-owned maker of artisan chocolate that is in high demand. As we grow, we carefully select which new markets to supply – and Malaysia has been high on our list for a number of years.

“Malaysia is a growth market for New Zealand-made goods, and we’re proud to be the latest New Zealand exporter to enter the market. It’s a major milestone for the company.

“There’s a great tradition of New Zealand-owned companies succeeding internationally. While it’s not easy for FMCG company to compete on this stage when it is determined to stay true to its New Zealand roots, that will always be the case for Whittaker’s,” said Mr Whittaker.
The Malaysian product range includes chocolate slabs, bars, blocks and assortments, with a total of 27 unique products available. Initial trade channels include major retail outlets such as AEON Big, Tesco, and the Dairy Farm Group and Whittaker’s will look to expand trade channels further in the future.

Established in New Zealand over 100 years ago, Whittaker’s is a family-owned company that has become an iconic New Zealand brand.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Negotiations Fail: Christchurch Convention Centre Build To Proceed Without PCNZ

After protracted negotiations, the government has ditched the construction consortium it picked to build Christchurch's replacement convention centre, which it now anticipates delivering at least two years behind the original schedule. More>>

ALSO:

Ruataniwha: Greenpeace Launches Legal Challenge Against $1b Dam Plan

Greenpeace NZ is launching a legal challenge against a controversial plan to build a dam that’s set to cost close to $1 billion and will pollute a region’s rivers. More>>

ALSO:

Inequality: Top 10% Of Housholds Have Half Of Total Net Worth

The average New Zealand household was worth $289,000 in the year to June 2015, Statistics New Zealand said today. However wealth was not evenly distributed, with the top 10 percent accounting for around half of total wealth. In contrast, the bottom 40 percent held 3 percent of total wealth. More>>

ALSO:

What Winter? Temperature Records Set For June 20-22

The days around the winter soltice produced a number of notably warm tempertaures. More>>

Conservation Deal: New Kākāpō Recovery Partnership Welcomed

Conservation Minister Maggie Barry says the new kakapo recovery partnership between DOC and Meridian Energy is great news for efforts to save one of New Zealand’s most beloved birds. More>>

ALSO:

Tech Sector Report: Joyce Warns Asian Tech Investors View NZ As Hobbits And Food

Speaking in Wellington at the launch of a report showcasing the value of the technology sector to the New Zealand economy, Joyce said more had to be done to tell the country's technology stories overseas. More>>

ALSO:

Mediaglommeration: APN Gets OIO Approval For Demerger Plan

APN News & Media has received Overseas Investment Office approval for its plan to split out its NZME unit ahead of a potential merger with rival Fairfax Media's New Zealand operations. More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news