Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Whittaker’s Chocolate expands into Malaysia


Whittaker’s Chocolate expands into Malaysia

18 June, 2014

Whittaker’s is expanding into the Malaysian market with its New Zealand-made chocolates to be made widely available through leading retailers. It marks New Zealand’s Most Trusted Brand’s largest expansion into Asia, in terms of product range and distribution channels.

The Whittaker’s Malaysia range was introduced to media and trade representatives at a function hosted by Whittaker’s, with the New Zealand High Commissioner to Malaysia also speaking, on 17 June in Kuala Lumpur.

Head of International Markets Matt Whittaker emphasised that the entire Whittaker’s Malaysia range has been Halal-Certified by the Federation of Islamic Associations of New Zealand and presented Whittaker’s key points of difference.

“All Whittaker’s chocolate is made in our one factory located in Wellington New Zealand, so there is no country-to-country deviation from our recipes, or the top quality ingredients we use to make our range.

“Another key difference from other major chocolate manufacturers is that we ensure the quality, and the Halal status, of our chocolate by controlling the whole manufacturing process – from bean to bar.

“Our Malaysia range also includes flavours that have not been widely available in Malaysia before, such as peanut butter chocolate, macadamia nut chocolate and dark peppermint fondant-filled chocolate,” said Mr Whittaker.

The New Zealand High Commissioner to Malaysia, His Excellency David Pine, who spoke at the Whittaker’s event said, “It’s great to see an iconic New Zealand company like Whittaker’s enter the Malaysian market. This is an opportunity for Malaysians to get a real taste of New Zealand.”

Matt Whittaker said Whittaker’s had been popular in Malaysian duty free shops for a number of years, which had created online chat and demand for the chocolate to be more widely available.

“We are a family-owned maker of artisan chocolate that is in high demand. As we grow, we carefully select which new markets to supply – and Malaysia has been high on our list for a number of years.

“Malaysia is a growth market for New Zealand-made goods, and we’re proud to be the latest New Zealand exporter to enter the market. It’s a major milestone for the company.

“There’s a great tradition of New Zealand-owned companies succeeding internationally. While it’s not easy for FMCG company to compete on this stage when it is determined to stay true to its New Zealand roots, that will always be the case for Whittaker’s,” said Mr Whittaker.
The Malaysian product range includes chocolate slabs, bars, blocks and assortments, with a total of 27 unique products available. Initial trade channels include major retail outlets such as AEON Big, Tesco, and the Dairy Farm Group and Whittaker’s will look to expand trade channels further in the future.

Established in New Zealand over 100 years ago, Whittaker’s is a family-owned company that has become an iconic New Zealand brand.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Drones: First Certificate Issued Under New UAV Rules

Transport Minister Simon Bridges and Associate Transport Minister Craig Foss say the first certified flight of an unmanned helicopter under new aviation rules is a great example of how they can enable commercial use. More>>

ALSO:

GE Swedes And Cow Deaths: Plant Analysis Backs Up Earlier Advice

The industry body is recommending that farmers do not feed Herbicide Tolerant (HT) swedes to cows in spring when the animals are in late pregnancy or early lactation. DairyNZ is also advising caution if farmers are considering other leafy varieties. More>>

ALSO:

Statistics: Dairy And Travel Still Our Largest Export Earners

New Zealand earned $2.3 billion more from exports than we spent on imports during the year ended June 2015... total exports of goods and services were $67.5 billion, while total imports were $65.1 billion. More>>

ALSO:

Approval: Air New Zealand And Air China Launch New Alliance Route

Air New Zealand and Air China have today launched joint sales for a new daily direct service between Auckland and Beijing after receiving approval from New Zealand Minister of Transport Hon Simon Bridges to form a strategic alliance. More>>

ALSO:

Money Trading: FX Trader Jin Yuan Finance Warned Over Lack Of Monitoring

Jin Yuan Finance, an Auckland-based foreign exchange trader, has been warned over its lack of anti-money laundering processes in place in the first public notification by the Department of Internal Affairs. More>>

ALSO:

Auckland Surge, Possible Peak: House Values Accelerate At Fastest Annual Pace In 8 Years

New Zealand residential property values rose at their fastest annual pace in eight years in August, pushed higher by overflowing demand in Auckland, which is showing signs speculators think it has reached its peak, according to Quotable Value. More>>

ALSO:

Cash Money: Reserve Bank Launches New $5 And $10 Banknotes

The $5 and $10 final banknotes were revealed at an event at the Bank in Wellington, and will start to be released from mid-October 2015. More>>

ALSO:

Truck Sales Booted: Commerce Commission Files Charges Against Mobile Trader

The Commerce Commission has filed charges against a mobile trader, or truck shop operator, claiming he obtained money from customers by deception and never intended to supply them with the goods they paid for. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news