Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Air New Zealand regains place as NZ’s most reputable company

Air New Zealand regains place as NZ’s most reputable company

June 20, 2014: Air New Zealand has regained its position as the country’s most reputable organisation, taking line honours in this year’s annual New Zealand Corporate Reputation Index.

The national flagship carrier jumped two places to rank first this year, after coming in third in 2013. It had previously taken the number one spot two years running, in 2011 and 2012. This year it ousted Toyota (which ranked first in 2013) and HJ Heinz to rank highest in workplace and leadership and highly in all other survey criteria categories including products, governance, innovation, citizenship and financial performance.

Produced each year by research consultancy AMR in conjunction with the Reputation Institute [1], the annual Corporate Reputation Index measures how New Zealanders view the nation’s top 25 companies across a range of areas, and then ranks them accordingly [2]. It is part of a global study conducted each year.

AMR’s Reputation Practice Director and General Manager, Oliver Freedman said Air New Zealand had maintained a strong position in recent times, despite the exit of prominent CEO Rob Fyfe several years ago. According to this year’s results, New Zealanders viewed the airline’s leadership and workplace to be particularly strong.

“This year’s results clearly show that Air New Zealand is viewed as having exceptional leadership and an outstanding workplace environment. New Zealanders also viewed the company as being innovative, and its high financial performance also adds to the perception among consumers that this is a company worthy of respect.”

Mike Tod, Chief Marketing and Customer Officer, Air New Zealand said of the ranking: “Air New Zealand is extremely proud to be named as having the best reputation of any New Zealand corporate. It’s a terrific reflection of the efforts of our 11,000 people. Every year we carry more than 13 million passengers and 150,000 tonnes of cargo within New Zealand and around the world and every one of those interactions with customers is an opportunity to shape opinion of who we are and what we do.”

Freedman said while Toyota had slipped from 1st in 2013 to 2nd in 2014, the company was still viewed very highly for its product, citizenship, governance and overall performance. Similarly, while HJ Heinz had slipped from 2nd to 3rd overall, it still ranked highly because of its leadership and citizenship.

“The top three companies in this year’s index all rated highly across all seven measurements used to collate the overall ranking positions. This consistency across all dimensions has seen them maintain an incredibly strong reputation for the past few years.

“Interestingly, there are a number of other companies that may rank highly in one or two dimensions, but did not do very well in others. This affected their overall reputation ranking quite significantly. This demonstrates that for companies to have a strong reputation in the eyes of NZ citizens, they need to perform consistently across all areas; not just focus on only having ‘good products’ or an outstanding CEO.”

Other results of note include NZ Post, which has shown a steady decline in reputation in recent years. It ranked 7th this year, down from 4th in 2013, and 3rd in 2012. Specific feedback from those surveyed has indicated that a cut in delivery days and subsequent job losses had damaged perceptions. In addition, NZ Post ranked 24th in the specific measurement of Innovation, with some surveyed indicating they felt the service provider had fallen behind in technology and customer-orientated solutions.

Other corporations to take a hit in this year’s rankings include Woolworths/Progressive Enterprises which fell from 11th in 2013 to 23rd overall this year. In particular, New Zealanders surveyed pointed to the organisation’s leadership, workplace and governance as particularly wanting. The company faced a range of negative media coverage in the past year over NZ vs. Australian produce.

Other results showed:

- Goodman Fielder rose from 10th in 2013 to 4th overall in 2014

- Fisher & Paykel’s reputation remained steady at 5th overall; it also ranked 1st for the specific measurement of Innovation

- Exxon Mobil New Zealand and SkyCity had the lowest rankings of all companies measured ranking 24th and 25th respectively.

The Index has been produced in New Zealand for the past four years. A similar study is also conducted in Australia, with JB HiFi measured as the most reputable company there this year.

AMR is part of the STW Group, Australia’s leading marketing content and communications group.

Ends.

Please note – a full list of New Zealand rankings for 2014 follows

[1] The Reputation Institute is the leading international organisation dedicated to advancing knowledge about corporate reputations. Founded in 1997, the Reputation Institute has been a pioneer and global leader in the development of measurement tools and counsel to leading corporations around the world.

[2] N=1716. Survey was undertaken in March 2014.

Notes to editors:

About the Reputation Index:

Other major reputation or Corporate Responsibility studies conducted in New Zealand and Australia use a self-rating system; the companies being analysed voluntarily provide the data, which can then be audited. However, the Reputation Index is different because it collates insight direct from consumers, and does not rely on any information provided by the companies being studied.

In addition to collating overall reputation, the Reputation Index also measures how New Zealanders feel about each of the 25 companies according to seven parameters; Products, Innovation, Workplace, Citizenship, Governance, Leadership and Performance. Adults aged 18-64 are surveyed as part of the Reputation Index in New Zealand, with results weighted to ensure they represent appropriate gender and age groups.

About AMR:

One of Australasia’s leading research consultancies, AMR regularly conducts reputation studies on corporations, countries and cities. AMR gathers in-depth data and provides insight into reputation, and how it is measured and valued both in New Zealand and across the world. AMR is part of STW, Australasia’s leading marketing content and communications group.

2014 New Zealand Corporate Reputation Index – overall rankings:

Corporation Ranking
Air New Zealand1
Toyota New Zealand2
HJ Heinz3
Goodman Fielder4
Fisher & Paykel5
The Warehouse6
New Zealand Post7
Foodstuffs8
Hewlett-Packard New Zealand9
ASB10
Fulton Hogan11
Vodafone12
ANZ Bank13
BNZ14
Chevron New Zealand15
ZESPRI16
Fonterra Cooperative17
Fletcher Building18
Westpac19
Telecom New Zealand20
Sky Network Television21
BP New Zealand22
Woolworths / Progressive Enterprises23
Exxon Mobil New Zealand24
SkyCity25

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

ICT Innovation: Six NZ Finalists In World Summit Awards

The awards are a global showcase of 40 projects, across eight categories, with a special emphasis on those which show the benefits of information and communication technology for the development of communities. New Zealand has finalists in six of the eight categories. More>>

ALSO:

Final Frontier: Rocket Lab And NASA Sign Commercial Space Launch Agreement

Rocket Lab has signed a Commercial Space Launch Act Agreement with the National Aeronautics and Space Administration (NASA). The agreement enables Rocket Lab to use NASA resources - including personnel, facilities and equipment - for launch and reentry efforts. More>>

ALSO:

Scoop Business: Wheeler Downplays Scope For ‘Large’ Rates Fall

Reserve Bank governor Graeme Wheeler says some market commentators are predicting further declines in interest rates that would only make sense for an economy in recession, although some easing is likely to be needed to maintain New Zealand’s economic growth. More>>

ALSO:

Ruataniwha Dam: Consent Conditions Could Mean Reduced Intensity

Legal advice sought by the Hawke’s Bay Regional Council on the Ruataniwha Dam consent conditions has confirmed that farmers who sign up to take water from the dam could be required to reduce the intensity of their farming operation to meet the catchment’s strict nitrogen limit. More>>

Health And Safety: Bill Now Sees Rules Relaxed For Small Businesses

Health and safety law reform sparked by the Pike River coalmine disaster has been reported back from the industrial relations select committee with weakened requirements on small businesses to appoint health and safety representatives and committees. More>>

ALSO:

Bearing Fruit: Annual Fruit Exports Hit $2 Billion For First Time

The value of fruit exported rose 20 percent (up $330 million) for the June 2015 year when compared with the year ended June 2014. Both higher prices and a greater quantity of exports (up 9.0 percent) contributed to the overall rise. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news